Robert A. Rogers

Current

• President at Equividi Inc

Past

• President and CEO at Equividi Inc.
• COO at Hippocampus Insurance Services, Inc
• Vice President of Business Development at Isomax Inc.

• President, CEO and Founder at 3PARdata Inc
• Director of Operations at Nortel Networks
• Vice President of Operations at Auspex Systems
• Vice-President of Manufacturing at Bridge Communications, Inc. (later merged with 3COM)
• Manager of Industrial Engineering at Applied Materials Epitaxial Division
• Various at Fairchild Test Systems

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Education

• Harvard Business School
• University of Redlands

Recommended

26 people have recommended Robert A.

Connections

470 connections

Industry

Staffing and Recruiting

Robert A. Rogers’s Summary

Equividi finds and recruits talented people. Equividi works with companies who believe that people are their greatest competitive asset. Equividi finds and recruits people that companies would not find themselves so they are more successful than their competitors.

Equividi has over 50 years of combined recruiting and business experience. This experience allows Equividi to quickly understand the company, products, and people needs. They work directly with key executives, peers and hiring managers using effective communication, the latest search tools, diligence, and thier network of contacts to find the best people available.

Robert A. Rogers’s Specialties:

Executive Search, Staffing, Strategic Planning ~ Finance & Budgets ~ Forecasting ~ MIS ~ IT ~ Investor Presentations ~Product Marketing
Venture Capital Fundraising ~ Supply Chain Management ~ Negotiations ~ Partnerships ~ New Product Launch

Robert A. Rogers’s Experience

• President

  Equividi Inc

  (Privately Held; 1-10 employees; Staffing and Recruiting industry)

  November 2006 — Present (2 years 9 months)

  Finds and recruits talented people.

• President and CEO

  Equividi Inc.

  (Privately Held; 1-10 employees; Consumer Goods industry)

  2004 — November 2006 (2 years)

  Launched this startup company, managing all aspects, including IT, finance and budgets, and sales and marketing. Directly responsible for creating strategic business development and roll out plans based on product and market intelligence. Has three direct reports.
  • Created the concept of the products, a water usage monitor and radio-frequency identification devices for horses, worked with technical personnel to implement them and found key people to design and test the products. Built the initial prototypes and applied for a patent.
  • Cultivated a relationship with Polar Heart Monitor products in the United States and Switzerland, and with the product marketing people at the factory. Also, worked directly with the US distributor of the products. Efforts increased market visibility and permitted access to advanced technical information.
  • Developed relationships with key trainers in the Thoroughbred racing world, convincing them to test the product by relaying its benefits.

• COO

  Hippocampus Insurance Services, Inc

  (Privately Held; 1-10 employees; Financial Services industry)

  2004 — 2005 (1 year)

  Recruited to build the company, help the CEO raise money, define and implement the company’s technical needs and build partnerships within the industry.
  • Became extremely knowledgeable about insurance by learning all the intricacies related buying and selling insurance policies, by studying the industry, attending industry meetings, gathering information and talking with industry leaders.
  • Created a demo to present to key investors during due diligence. Located and worked with a web development company, and built the demo despite having a very small budget. Product became the first of its type to be built.
  • Guided the CEO, who had never run a business, through the process of building a successful company.

• Vice President of Business Development

  Isomax Inc.

  (Privately Held; 1-10 employees; Medical Devices industry)

  2002 — 2003 (1 year)

  Hired to work with the CEO to build the company and get the product to market, working closely with OEM’s and VAR’s, coordinating product specifications and feature sets.
  • Developed a relationship with a company that owns the stretching band marketplace in order to gain support for the company product area.
  • Gained credibility with doctors and research centers, by developing relationships with doctors, the medical staff at San Jose State University and the San Francisco 49’ers.
  • Developed a viable business plan, where the ideas are still used today as the company has changed direction, becoming a software company.

• President, CEO and Founder

  3PARdata Inc

  (Privately Held; 51-200 employees; Computer Hardware industry)

  1998 — 2001 (3 years)

  Launched this company, the first utility storage company in existence. Authored and administered business plans, marketing proposals, multi-million-dollar budgets, funding operations, and partnership and investment contracts.
  • Spearheaded three successful fundraising rounds, raising $125 million, offering the next generation of utility class, scalable storage servers.
  • Designed a top-of-the-line recruitment package and employee benefits plan, resulting in the creation of world-class management and IT teams, including 70+ personnel with backgrounds from HP, Intel and Sun.
  • Provisioned and implemented the development of service provider models utilized in effective marketing campaigns.

• Director of Operations

  Nortel Networks

  (Public Company; 10,001 or more employees; Computer Networking industry)

  1996 — 1998 (2 years)

  (Formerly Vice President of Operations for Rapid City Communications which was purchased by Bay Networks where I served as Director of Operations; over $1 billion Nortel revenue for the life of the product)
  
  Hired to oversee the introduction and management of the Rapid City Communications Inc. Operations Department, including Manufacturing, Customer Support, Facilities, and MIS groups.
  • Supported product development, from inception to engineering, testing, and final release, integrating it into the Santa Clara Bay Networks division.
  • Implemented a successful launch, shipping over $200 million in product within six months.
  • Performed due diligence with Bay Networks prior to being acquired by Nortel Networks.

• Vice President of Operations

  Auspex Systems

  (Public Company; 501-1000 employees; Computer Networking industry)

  1988 — 1996 (8 years)

  (First company to manufacture network-attached storage products; annual revenues of $165 million were attained with a run rate of $250 million)
  
  Hired as the 19th employee, after its launch, to develop and grow the Operations unit, expanding it to 125 members.
  • Spearheaded the pre-product design phase to ensure completion during technical aspects of the lifecycle.
  • Introduced an innovative customer satisfaction system, resulting in successful completion with EMC, HP, Sun, DEC, Compaq and IBM.
  • Negotiated supply chain partnerships with high-profile manufacturers such as Solectron, Seagate, and Fuji Hi-tech.

• Vice-President of Manufacturing

  Bridge Communications, Inc. (later merged with 3COM)

  (Public Company; 501-1000 employees; Computer Networking industry)

  1982 — 1988 (6 years)

  Was responsible for the start-up of all manufacturing operations including supply chain, assembly, test, quality, logistics, field repair, and corporate MIS. Post merger with 3COM was Director of Manufacturing for the Bridge division and a member of corporate MIS. At the time of the merger annualized revenues exceeded $ 85 million.

• Manager of Industrial Engineering

  Applied Materials Epitaxial Division

  (Public Company; 1001-5000 employees; Semiconductors industry)

  1980 — 1982 (2 years)

  Managed the Industrial Engineering and Documentation departments for the Epitaxial division.

• Various

  Fairchild Test Systems

  (Public Company; 5001-10,000 employees; Semiconductors industry)

  1972 — 1980 (8 years)

  Worked in all areas of manufacturing including logistics, procurement, manufacturing engineering, industrial engineering, product management, finance, and production control. Was involved with the start-up of the Sentinel division where I was responsible for the start-up for the production process and later the Production Manager. Managed up to 450 people in the production groups.

Robert A. Rogers’s Education

• Harvard Business School

  AEA/Harvard CEO Leadership Program

• University of Redlands

  BSBA , Management

  postgraduate studies in Management

Additional Information

Robert A. Rogers’s Interests:

Equestrian Vaulting, Dressage, Hunter/Jumper

Robert A. Rogers’s Groups:

Mt Eden Vaulting Club, Saratoga, CA

•    Fairchild Test Systems Alumni
•    TalentHook User Network

Robert A. Rogers’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch