Marketing Professor, Texas A&M University-Texarkana
Texarkana, Texas Area
- Current
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- Marketing Professor at Texas A&M University-Texarkana
- Education
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- The Ohio State University - The Max M. Fisher College of Business
- Connections
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1
connection
- Industry
- Market Research
- Websites
Robert Owen’s Summary
I'm always looking for live case class projects (class clients) that require:
environment / competitive / situation analysis
e.g., determine product positioning strategy
qualitative research and analysis
e.g., content analysis of customer comments
My current academic research interest is in finding marketing research projects associated with issues of
attention
e.g., where people focus on a print ad
information overload
e.g., when, where readers, viewers get confused
Robert Owen’s Specialties:
Mouse tracking:
useful in pseudo eye tracking studies of print ads,
web pages, etc.
Dual task techniques:
e.g., RT-probe, useful in detecting when, where
attention is consumed in print, TV advertising
Robert Owen’s Experience
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Marketing Professor
Texas A&M University-Texarkana
(Education Management industry)
July 2002 — Present (7 years 5 months)
COURSES TAUGHT
Sales Management
Marketing Management, Marketing Strategy
Marketing Research
Consumer Behavior
Services Marketing
Robert Owen’s Education
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The Ohio State University - The Max M. Fisher College of Business
Ph.D. , Marketing , 1987 — 1992
Additional Information
Robert Owen’s Websites:
Robert Owen’s Interests:
human factors, engineering psychology, post-sale product service, macromarketing strategy, diffusion of innovations, online marketing warfare, cyberterrorism, computer aided instruction, education administration
Robert Owen’s Contact Settings
Interested In:
- consulting offers
- expertise requests
- reference requests
- getting back in touch
