Strategic Digital Planner at Leo Burnett Italy
Milan Area, Italy
- Current
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- Strategic Digital Planner at Leo Burnett
- Journalist at Free Lance Journalist (Self-employed)
- Past
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- Owner at Venturini.biz
- Partner at Commstrategy
- Account Director and Digital Marketing Strategist at McCann Erickson
- Account manager at BBDO Italy / Cyberio
- Account Director and Planner at BBDO Italy
- Account Supervisor at Saatchi & Saatchi Milano
- Product Manager at Soremark Luxembourg
- Education
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- Scuola Amministrazione Aziendale Torino
- Recommended
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14 people have recommended Roberto - Connections
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- Industry
- Marketing and Advertising
- Websites
Roberto Venturini’s Summary
Marketing and Communication Expert.
Roberto Venturini worked for more than 15 years in the advertising business, as Account Director in charge of international projects and clients such as a Apple Computer, Microsoft, Pepsi Cola, Gillette, in Saatchi & Saatchi, BBDO and McCann.
Was among the pioneers of Internet Marketing in Italy, starting in 1994 as COO of Cyberio (BBDO Italy interactive) and later in McCann Interactive. In 2000 set up its own consulting business focused on internet marketing and business support, in Italy and later in Spain (www.venturini.biz).
Since January 2008 is Digital Strategic Planner in ARC Leo Burnett Milano.
Roberto has been teaching Marketing, Advertising and eMarketing for institutions such as Sole 24 ore (leading Italian financial newspaper), Università Cattolica, Telecom Italia and others since 1998, and has worked as Visiting Professor, teaching Marketing and Internet Marketing at the European University for Management Studies in Barcelona (2003-2007), IED Milano
As a Journalist, has published more than 300 articles on Advertising, e-marketing and Internet Business on Web Marketing Tools, Media Key, ADV, Apogeo on line, Panorama and Espresso.
Roberto co-authored the book “Internet Content Management”.
If you understand Italian, you might want to have a look at my Marketing, Branding, Design and Internet Marketing blog: http://robertoventurini.blogspot.com/
Roberto Venturini’s Specialties:
Branding strategy and client management.
Communication Strategies - online and offline.
International / crosscultural communication projects.
Training, marketing education
Advertising, communication, Internet Marketing
Roberto Venturini’s Experience
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Strategic Digital Planner
Leo Burnett
(Privately Held; 201-500 employees; Marketing and Advertising industry)
January 2008 — Present (1 year 11 months)
In charge of strategy for online/offline projects.
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Journalist
Free Lance Journalist (Self-employed)
(Self-Employed; 1-10 employees; Writing and Editing industry)
January 1998 — Present (11 years 11 months)
Freelance Journalist, covering Marketing, Communications, Advertising, Internet.
Have a regular column on Apogeonline.it. Contributor to ADV and Media Key and other magazines.
Production of content for online/offline magazines, companies, websits. -
Owner
Venturini.biz
(Privately Held; Myself Only; Marketing and Advertising industry)
January 2002 — December 2007 (6 years )
Independent Consultant, Marketing and Communication (based in Milano, Italy ). Focusing on helping companies improve marketing activities and supporting clients in developing integrated (online/offline) communication.
See more at www.venturini.biz -
Partner
Commstrategy
(Privately Held; 1-10 employees; Management Consulting industry)
January 2000 — December 2001 (2 years )
Digital Marketing and e-Business consulting. Client and project handling.
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Account Director and Digital Marketing Strategist
McCann Erickson
(Public Company; 201-500 employees; Internet industry)
January 1997 — December 1999 (3 years )
McCann & Interactive (Milano), unit of McCann Erickson Italiana dedicated to New Media and Hi-Tech clients. In charge of Client handling and Strategy Development. Key Clients: Microsoft, Travelonline, WeBank.it, L’Oréal, Nestlé, Opel, TIN.it-Telecom Italia. In charge of agency’s participation in EEC research projects AMUSE (Interactive TV) and TRADE (e-commerce).
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Account manager
BBDO Italy / Cyberio
(Public Company; 51-200 employees; Internet industry)
January 1995 — December 1996 (2 years )
In 1995 BBDO Italy established one of Italy’s first interactive communication units (Cyberio) which I handled until I left the agency (on top of other assignments).
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Account Director and Planner
BBDO Italy
(Public Company; 51-200 employees; Marketing and Advertising industry)
January 1989 — December 1996 (8 years )
Responsible for client handling and strategy development, mostly worked on international clients, actively involved in coordinating international projects. Among Key clients: Apple Computer, Pepsi Cola, Gillette.
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Account Supervisor
Saatchi & Saatchi Milano
(Public Company; 51-200 employees; Marketing and Advertising industry)
January 1986 — December 1988 (3 years )
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Product Manager
Soremark Luxembourg
(Privately Held; 51-200 employees; Food & Beverages industry)
January 1986 — December 1988 (3 years )
Market testing / Product manager. In charge of European testing /research activity for experimental Ferrero products.
Roberto Venturini’s Education
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Scuola Amministrazione Aziendale Torino
Marketing 1980 — 1982
Roberto Venturini’s Contact Settings
Interested In:
- career opportunities
- expertise requests
- reference requests
- getting back in touch
