Roberto Venturini

Current

• Strategic Digital Planner at Leo Burnett
• Journalist at Free Lance Journalist (Self-employed)

Past

• Owner at Venturini.biz
• Partner at Commstrategy
• Account Director and Digital Marketing Strategist at McCann Erickson

• Account Director and Planner at BBDO Italy
• Account manager at BBDO Italy / Cyberio
• Account Supervisor at Saatchi & Saatchi Milano
• Product Manager at Soremark Luxembourg

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Education

• SAA-Scuola Amministrazione Aziendale Torino

Recommended

14 people have recommended Roberto

Connections

272 connections

Industry

Marketing and Advertising

Websites

• My Blog
• My RSS feed

Roberto Venturini’s Summary

Marketing and Communication Expert.
Worked more than 20 years in jobs related with Branding, Marketing and Advertising.
Strong experience in Internet Marketing (since 1995).
Long Consulting Experience.
Teacher, formerly professor of Marketing at European University of Barcelona, Spain.
Journalist.

If you understand Italian, you might want to have a look at my Marketing, Branding, Design and Internet Marketing blog: http://robertoventurini.blogspot.com/

Roberto Venturini’s Specialties:

Branding strategy and client management.
Communication Strategies - online and offline.
International / crosscultural communication projects.

Roberto Venturini’s Experience

• Strategic Digital Planner

  Leo Burnett

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  January 2008 — Present (7 months)

  In charge of strategy for online/offline projects.

• Journalist

  Free Lance Journalist (Self-employed)

  (Self-Employed; 1-10 employees; Writing and Editing industry)

  January 1998 — Present (10 years 7 months)

  Freelance Journalist, covering Marketing, Communications, Advertising, Internet.
  Have a regular column on Apogeonline.it. Contributor to ADV and Media Key and other magazines.
  Production of content for online/offline magazines, companies, websits.

• Owner

  Venturini.biz

  (Privately Held; Myself Only; Marketing and Advertising industry)

  January 2002 — December 2007 (6 years)

  Independent Consultant, Marketing and Communication (based in Milano, Italy ). Focusing on helping companies improve marketing activities and supporting clients in developing integrated (online/offline) communication.
  
  See more at www.venturini.biz

• Partner

  Commstrategy

  (Privately Held; 1-10 employees; Management Consulting industry)

  January 2000 — December 2001 (2 years)

  Digital Marketing and e-Business consulting. Client and project handling.

• Account Director and Digital Marketing Strategist

  McCann Erickson

  (Public Company; 201-500 employees; Internet industry)

  January 1997 — December 1999 (3 years)

  McCann & Interactive (Milano), unit of McCann Erickson Italiana dedicated to New Media and Hi-Tech clients. In charge of Client handling and Strategy Development. Key Clients: Microsoft, Travelonline, WeBank.it, L’Oréal, Nestlé, Opel, TIN.it-Telecom Italia. In charge of agency’s participation in EEC research projects AMUSE (Interactive TV) and TRADE (e-commerce).

• Account Director and Planner

  BBDO Italy

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  January 1989 — December 1996 (8 years)

  Responsible for client handling and strategy development, mostly worked on international clients, actively involved in coordinating international projects. Among Key clients: Apple Computer, Pepsi Cola, Gillette.

• Account manager

  BBDO Italy / Cyberio

  (Public Company; 51-200 employees; Internet industry)

  January 1995 — December 1996 (2 years)

  In 1995 BBDO Italy established one of Italy’s first interactive communication units (Cyberio) which I handled until I left the agency (on top of other assignments).

• Account Supervisor

  Saatchi & Saatchi Milano

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  January 1986 — December 1988 (3 years)

• Product Manager

  Soremark Luxembourg

  (Privately Held; 51-200 employees; Food & Beverages industry)

  January 1986 — December 1988 (3 years)

  Market testing / Product manager. In charge of European testing /research activity for experimental Ferrero products.

Roberto Venturini’s Education

• SAA-Scuola Amministrazione Aziendale Torino

  Marketing

Additional Information

Roberto Venturini’s Websites:

• My Blog
• My RSS feed

Roberto Venturini’s Contact Settings

Interested In:

• career opportunities
• expertise requests
• reference requests
• getting back in touch