Vice President & General Manager North America at Six Apart
- Greater New York City Area
- Computer Software
Robert Minton's Overview
- Vice President & General Manager North America at Six Apart - Movable Type
Robert Minton's Summary
Who is Robert Minton? He is an executive passionate about unlocking the real potential of a product, a business, and a team.
He thinks creatively to identify and forge internal and external strategic alliances and partnerships that deliver results.
Formulates creative marketing strategies and directs the execution for product launches, sale lead generation, leads product development and research, and digital, mobile, and social initiatives.
International business management experience working with Europe, Japan, and North America.
Has lead content development initiatives with emerging and traditional media, working with top-tier consumer and lifestyle brands.
Balance vision and instinct with strong analytic and fact-based decision-making skills.
Solves difficult and complex issues in a corporate setting by building necessary alignment across stakeholder groups, driving profitable outcomes.
Excellent ability to articulate value-based solutions to complex business problems, develop high level strategy, and lay out the path for successful implementation and measurement.
Extensive working knowledge of brand management, advertising, marketing, public relations, market segmentation, visual communications, sale, business development, product development, and consumer research, organizational structure, compensation strategies, asset allocation, and business evaluation.
Proven ability to achieve revenue goals and manage expenses while spending strategically to meet key business objectives. Knows how to lead, motivate and coach both individuals and teams.
Strong quantitative and analytic skills, with the ability to distill large amounts of quantitative and qualitative information down to actionable plans and tactics.
Consulting work for some of the worlds best, including McKinsey & Company, Bain & Company, HighBridge Capitol, as well as other media, nonprofit, and technology clients.
Robert Minton's Experience
Robert Minton's Volunteer Experience & Causes
Robert Minton's Publications
- November 21, 2006
Learn New Ways To Make Money
- All Access
- May 20, 2013
Interview discussing tumbler and WordPress
- NetNewsCheck - the business of local digital media
- August 27, 2013
Quotes from bigger industry story:
“Consolidation is happening because there are too many products in the marketplace,” says Robert Minton, GM of Moveable Type North America, an open source CMS whose media clients include Advance Internet and the Huffington Post. “Last time I checked there were at least 120 with measurable market share in North America. That’s too many people vying for too little of a marketplace.”
· Moveable Type’s Minton says there’s another underside to costs being driven down. “It becomes harder and harder to innovate,” he says. “There’re less available dollars, less profit, fewer players in the game, and innovation usually comes from those outlying players that develop something new and different.”
- September 22, 2013
Q&A on the future of blogging, online, and the Movable Type software platform.
Authors: Robert Minton, Kaya Ismail
- CMS Critic
- October 10, 2013
Quoted in article, built the partnership and product offering with ArckCloud
- IT Briefcase
- May 30, 2014
Follow-up to Dean Barker's White Paper and Proof of Concept
- Ceo World Magazine
- June 12, 2014
Picking the right CMS and how to evaluate your content needs
Robert Minton's Skills & Expertise
- Marketing Management
- Business Development
- Marketing Strategy
- Sales Management
- Sponsorship Development
- Event Management
- Strategy Development
- Online Publishing
- Mobile Marketing
- Media & Entertainment
- Content Development and Acquisition
- Advertising Sales
- Analytic and Fact-based Decision-making
- Ad Sales Marketing
- Strategic Partnerships
- Divisional Startups
- Profit & Loss Management
- Contract Negotiations
- Solution Design
- Content Development
- New Business Development
- Solution Architecture
- Integrated Marketing
- Lead Generation
- Income Statement
- Brand Management
- Social Media
- Contract Negotiation
- Mobile Devices
- Digital Media
- New Media
- Public Relations
- Online Advertising
- Event Planning
- Digital Strategy
- Social Media Marketing
- Email Marketing
- Online Marketing
- Digital Marketing
- Marketing Research