Robert Minton

Robert Minton

Vice President & General Manager North America at Six Apart

Location
Greater New York City Area
Industry
Computer Software

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Robert Minton's Overview

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Robert Minton's Summary

Who is Robert Minton? He is an executive passionate about unlocking the real potential of a product, a business, and a team.

He thinks creatively to identify and forge internal and external strategic alliances and partnerships that deliver results.

Formulates creative marketing strategies and directs the execution for product launches, sale lead generation, leads product development and research, and digital, mobile, and social initiatives.

International business management experience working with Europe, Japan, and North America.

Has lead content development initiatives with emerging and traditional media, working with top-tier consumer and lifestyle brands.

Balance vision and instinct with strong analytic and fact-based decision-making skills.

Solves difficult and complex issues in a corporate setting by building necessary alignment across stakeholder groups, driving profitable outcomes.

Excellent ability to articulate value-based solutions to complex business problems, develop high level strategy, and lay out the path for successful implementation and measurement.

Extensive working knowledge of brand management, advertising, marketing, public relations, market segmentation, visual communications, sale, business development, product development, and consumer research, organizational structure, compensation strategies, asset allocation, and business evaluation.

Proven ability to achieve revenue goals and manage expenses while spending strategically to meet key business objectives. Knows how to lead, motivate and coach both individuals and teams.

Strong quantitative and analytic skills, with the ability to distill large amounts of quantitative and qualitative information down to actionable plans and tactics.

Consulting work for some of the worlds best, including McKinsey & Company, Bain & Company, HighBridge Capitol, as well as other media, nonprofit, and technology clients.

Robert Minton's Experience

Vice President & General Manager North America

Six Apart - Movable Type

2012Present (2 years) New York City / Yardley, PA

Robert Minton's Volunteer Experience & Causes

  • Volunteer Experience

    • Board Member

      Asian Arts Initiative
      • Children
      January 2008 present (6 years 9 months)

      Board Member

  • Volunteer Interests

    • Causes I care about:

      • Children
      • Economic Empowerment
      • Education
      • Science and Technology

Robert Minton's Publications

  • "Taking Your Station's Database To The Next Level"

    • http://www.allaccess.com/consultant-tips/archive/1639-taking-your-stations-database-to-the-next-level
    • November 21, 2006
    Authors: Robert Minton
  • Learn New Ways To Make Money

    • All Access
    Authors: Robert Minton
  • WordPress Sees User Bump After Yahoo-Tumblr Announcement

    • Mashable
    • May 20, 2013
    Authors: Robert Minton

    Interview discussing tumbler and WordPress

  • CMS Vendors Vie On Changing

    • NetNewsCheck - the business of local digital media
    • August 27, 2013
    Authors: Robert Minton

    Quotes from bigger industry story:
    “Consolidation is happening because there are too many products in the marketplace,” says Robert Minton, GM of Moveable Type North America, an open source CMS whose media clients include Advance Internet and the Huffington Post. “Last time I checked there were at least 120 with measurable market share in North America. That’s too many people vying for too little of a marketplace.”
    · Moveable Type’s Minton says there’s another underside to costs being driven down. “It becomes harder and harder to innovate,” he says. “There’re less available dollars, less profit, fewer players in the game, and innovation usually comes from those outlying players that develop something new and different.”

  • Q&A with Movable Type's Robert Minton, General Manager, North America

    • Technorati
    • September 22, 2013
    Authors: Robert Minton

    Q&A on the future of blogging, online, and the Movable Type software platform.

  • Hosted & Managed Version of Movable Type Announced

    • CMS Critic
    • October 10, 2013
    Authors: Robert Minton, Kaya Ismail

    Quoted in article, built the partnership and product offering with ArckCloud

  • How to Manage Content Inside Transactional Applications

    • IT Briefcase
    • May 30, 2014
    Authors: Robert Minton

    Follow-up to Dean Barker's White Paper and Proof of Concept

  • When to Upgrade to an Enterprise CMS

    • Ceo World Magazine
    • June 12, 2014
    Authors: Robert Minton

    Picking the right CMS and how to evaluate your content needs

Robert Minton's Skills & Expertise

  1. Marketing Management
  2. Business Development
  3. Marketing Strategy
  4. Sales Management
  5. Sponsorship Development
  6. Event Management
  7. Strategy Development
  8. Online Publishing
  9. Mobile Marketing
  10. Media & Entertainment
  11. Content Development and Acquisition
  12. Advertising Sales
  13. Analytic and Fact-based Decision-making
  14. Ad Sales Marketing
  15. Strategic Partnerships
  16. Divisional Startups
  17. Profit & Loss Management
  18. Contract Negotiations
  19. Solution Design
  20. Marketing
  21. Content Development
  22. New Business Development
  23. Strategy
  24. Solution Architecture
  25. Integrated Marketing
  26. Advertising
  27. Sponsorship
  28. Lead Generation
  29. Analytics
  30. Income Statement
  31. Brand Management
  32. Social Media
  33. Contract Negotiation
  34. Mobile Devices
  35. Digital Media
  36. New Media
  37. Public Relations
  38. Entrepreneurship
  39. Online Advertising
  40. Event Planning
  41. Digital Strategy
  42. Social Media Marketing
  43. Email Marketing
  44. Online Marketing
  45. SEM
  46. SEO
  47. Digital Marketing
  48. Marketing Research
  49. Management
  50. Sales

View All (50) Skills View Fewer Skills

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