LinkedInRobert Michael Murray

Robert Michael Murray

Digital disruptor, builder, strategist, storyteller and evangelist

Washington D.C. Metro Area
Online Media
  1. Matchfire Co.,
  2. Georgetown University
  1. National Geographic Society,
  2. Crowdscrapers,
  3. Georgetown University
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Matchfire Co.

Matchfire Co.

Partner, Chief Innovation Officer

– Present

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For more than two decades Robert Michael Murray has been a senior strategist focused on digital communications, emerging technologies, social media and live-event production in the commercial, nonprofit, media, political and higher education sectors. His work is award-winning and has garnered national and international media coverage; outlets include BBC, CNN, C-SPAN, The Washington Post, The New York Times and others.

Murray most recently served as vice president, social media, for National Geographic in Washington, D.C. As one of the first social media executives for a global media company, he was responsible for harnessing social technologies across the Society's various media platforms and non-profit efforts. He built a global social footprint of more than 90 million fans. In 2013 Nat Geo was ranked as the 3rd most popular brand on social media (source: Starcount).

In April 2011 Folio Magazine named Murray to its 2011 Folio 40 list along with Arianna Huffington, Pete Cashmore, The New York Times and others. The list recognizes the “most distinguished magazine and media professionals from every corner of our industry.” In recognizing Murray, Folio wrote: “In 19 months Robert Michael Murray has turned National Geographic [NG] into a social media powerhouse, a behemoth to be envied by publications around the world.”

In addition to his position at National Geographic, Murray is an adjunct professor at Georgetown University, where he teaches courses on digital storytelling and social media. He speaks regularly around the globe on topics ranging from: pervasive to persuasive technologies; the power and limitations of media; digital and transmedia storytelling; and the varied ways in which social/emerging technologies intersect with culture, society and human rights.

* * * * *

Specialties: digital strategy, innovation, experience design, social media, emerging technologies, storytelling, media relations, brand strategy, live event production, ethnographic research


Partner, Chief Innovation Officer

Matchfire Co.
– Present (5 months)Greater New York City Area

Lead strategic vision and innovation efforts for Matchfire Co., where we create moments that bring stories to life. We’re building companies for what comes next by empowering people, communities, and brands through design, data, and technology. Responsible for establishing a culture of “open innovation” inside Matchfire that enables our portfolio of companies to utilize new and emerging digital strategies and technologies. And developing new architectures and capabilities for our own companies and with external partners, as well as building new business models and industry approaches to serve those opportunities.

2014 Cohort
– waggle: an active lifestyle brand for dog people
– two startups under development, not yet announced

Adjunct Professor in Public Relations & Corporate Communications

Georgetown University
– Present (5 years 7 months)

Vice President, Social Media

National Geographic Society
(5 years)Washington D.C. Metro Area

Digital Strategist

(12 years)

Director of Digital Media Communications and Strategy

Georgetown University
(7 years 9 months)


Democratic National Convention Committee (DNCC)
(4 months)Greater Los Angeles Area

Web Development Project Manager

University of California, Irvine Alumni Association (UCIAA)
(1 year)

Graphics & Digital Media Program Manager

University of California, San Diego (UCSD) Extension
(3 years)


  • Media Relations
  • Social Media
  • Emerging Technologies
  • Digital Media
  • Digital Strategy
  • Crisis Communications
  • Web 2.0
  • Digital Storytelling
  • Transmedia Storytelling
  • Storytelling
  • Human Rights
  • Information Architecture
  • User Experience
  • User Interface Design
  • Event Management
  • Protocol
  • Live Events
  • Streaming Media
  • Brand Architecture
  • Graphic Design
  • Global Strategy
  • Ethnography
  • Usability
  • Marketing Strategy
  • Social Media Marketing
  • Analytics
  • Persuasion
  • Culture
  • Corporate Communications
  • Public Relations
  • Editorial
  • Content Development
  • Digital Marketing
  • New Media
  • Nonprofits
  • Content Management
  • Magazines
  • Strategy
  • Web Analytics
  • Facebook
  • Website Development
  • Video
  • Publications
  • Business Strategy
  • Instagram
  • Mobile Product...
  • Norton Internet Security
  • Norton Ghost
  • Escorted Tours
  • Norton Utilities
  • See 35+  See less


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