
Producer, Development Executive
San Francisco Bay Area

Producer, Development Executive
San Francisco Bay Area
Creating compelling videos and multimedia involves all the elements of good storytelling, understanding the audience and the objectives, using a fresh point of view, and incorporating metaphors that simply and clarify the content for the audience.
In web centric communications this is more important than ever. Web videos that are "sticky" generate valuable "click-throughs," ensuring viewers "stick" around.
Project development and producing. Location and studio video and film production. Art direction and design. Multi-media and web integration.
International production and project management experience, Argentina, Australia, Brazil, Canada, Chile, China, England, Finland, France, Germany, Japan, India, Mexico, Sweden.
(Motion Pictures and Film industry)
January 2009 — Present (7 months)
Entertainment company producing music videos, films and television series.
Creating "Hooked on Gospel," 13 part series on the history and future of Gospel Music with the Hawkins Family, Keyshia Cole, Stevie Wonder, and others.
"When I Look in Your Eyes" music video for Nikki Amber and Disney.
"Heartsong" music video for Tony & Misa featuring Tony Saunders and Misa Malone at Yoshi's San Francisco.
"Merl Saunders and Family' television documentary.
(Marketing and Advertising industry)
1989 — Present (20 years)
-Producer 300 video/media projects for Fortune 100 clients like B of A, Con Ed., Fujitsu, Kodak, SAP, Sun Microsystems, and Wells Fargo. Worked with C.E.O.s incl. Carol Bartz, Scott McNealy, Eric Schmidt, and Ed Zander.
-Received prestigious awards including the Emmy®.
Series Producer, Producing Agency, “Digital Journey: Stories from a Networked Planet,” 39 pt. TV series and Sun Microsystems branding campaign. Delivered: 3929 airplays, 229 hrs. of broadcast time, 75 MM potential households, and 175 MM pot. viewers, 43% of U.S. broadcast market (Nielsen), 52.64% of Canada market, U.S. airtime valued at 1.8 MM+ dollars, for client Sun Microsystems. Narrated by Peter Thomas (voice of P.B.S.' Nova). Hosted by John Gage.
(Motion Pictures and Film industry)
1989 — Present (20 years)
-Creator, change mgmt. communications supporting adoption of green business practices, PayitGreen (TM), National Automated Clearinghouse Assn., "Be the Change You Want to See," B of A, "Evolve Magazine," Wells Fargo, Con Ed, Earth Day, 2008, Madison Sq. Garden.
-Producer, Director, Cinematographer, 3, 60 min. broadcast documentaries for public television: “Harvest Dreams” (DVCAM), about organic and sustainable agriculture; “Song on the Water” (DVCAM), on Coast Salish, Native American, cultural traditions, www.songonthewater.org; and “Unconquering the Last Frontier” (16 mm.), about ecosystem restoration and dam removal on Washington's Elwha River, www.unconquering.org. Released in association with the Sierra Club.
EarthVision Internl. Environmental Video Festival (1st Place), Columbus Internl. Film & Video Festival (Honorable Mention), the Internl. Wildlife Film Festival (Finalist), the American Anthropological Association Film & Video Festival, Hazel Wolf Environmental Film Festival, REAL2REEL Documentary Film Festival, El Festival del Riu (Spain), Great Lakes Independent Film Festival, Moab Film Festival, Anchorage Film Festival, The Northwest Folklife Documentary Film Festival, and the Internal. Film Festival of the Americas.
(Fine Art industry)
January 2005 — 2009 (4 years)
Select one person shows of fine art photography:
"Over the Elwha," Seed Gallery for Photographic Art, Thoreau Center for Sustainability, The Presidio of San Francisco, 2008. Elwha River dam removal and ecosystem restoration.
"On the Road to Little America," BC Space Gallery, Laguna Beach, CA, 2007. Exhibit and monograph.
"Over the Elwha," Patagonia Headquarters, Ventura, California, 2007, with "Changing Perceptions of Nature," the Elwha Dam Removal Struggle," public presentation.
"Invisible to the Eye," Galerie Eduard, San Diego, CA, 2007.
Opening exhibit of new gallery space and restaurant venue for top San Diego County chef.
"Real and Imagined," Odd Art Gallery, Port Angeles, WA, 2007. Perspectives of rural life.
"Over the Elwha," Odd Art Gallery, Port Angeles, WA, 2007.
(Broadcast Media industry)
October 2008 — February 2009 (5 months)
Contract Chief of Production, Tech Close Up, Nevins Productions. Syndicated entertainment program reaching 75 U.S. markets, along with cable and satellite distribution via Wealth TV, Voice of America and others. Manage conversion from standard def to HD production. Establish standards and guidelines for 1080i HD, high definition production workflow (P2), art direction, post production. Provide editorial services and motion graphics in Final Cut Studio Pro. HD production editor. RL | A ECO for Nevins Productions, 2009.
(Computer Hardware industry)
January 1997 — February 2002 (5 years 2 months)
Series Producer, Producing Agency, “Digital Journey: Stories from a Networked Planet,” 39 pt. TV series and extended Sun Microsystems branding campaign.
Created 10, 30 min. studio/field produced broadcast programs on technology and sustainability, including “Architecture and the Information Age* (with William McDonough), ”The Smart City” with Parana Brazil Governor Jaime Lerner, “Rethinking the Automobile”* with Amory Lovins. *Winner 2 I.A.A.V.C. Cindy Awards.
Next gen. 39 pt. series of shorts won numerous awards, gained significant viewership in over 85 US markets, and used broadcast to drive web traffic to underwriter sites. See broadcast distribution statistics above under RL | A ECO.
Significant awards included an Emmy for Best Direction to Robert Lundahl for "E-Commerce In China," filmed in Shanghai and Guangdong, PRC. Emmy nomination for "Digital Dowloads, MP3 and Beyond," produced by Megan Sheer.
The series was filmed around the world "from Shanghai to Curitiba."
(Renewables & Environment industry)
September 1993 — February 2002 (8 years 6 months)
1n 1910, the Elwha River in Washington state was dammed. The river had supported a tribal and subsistence fishery that sustained life on the rugged Olympic Peninsula.
For the Elwha Klallam people, the river was home to sacred sites and a bounty of fish and shellfish. The Lower Elwha dam cut off 75 miles of upriver spawning habitat for 11 stocks of anadromous fish and salmon. The fish population, and the tribe, were decimated.
In 1926, a second dam was built on the Elwha, and just 8 years later, Olympic National Park was created around it. That left legal jurisdiction in doubt, and during the dam's 1976 relicensing, it's status was thrown into jeopardy. This lead to a Senate decision in 1992 to create the largest dam removal, river and ecosystem restoration project in the United States. This 300 MM dollar project is slated to commence in 2012.
The film chronicles the story of the Lower Elwha Klallam people and their struggle to survive in the shadow of hydropower development.
(Public Company; JAVA; Information Technology and Services industry)
1995 — 1998 (3 years)
Contract Creative Director, Content Development Executive, Video Producer for Sun Microsystems “Sunergy” series, global educational satellite broadcasts. Researched and wrote content briefs for host John Gage. Made complex technical content more accessible. Illustrated business case studies.
Supported uplinks from Moscow, Tokyo, Santiago, Mumbai, Shanghai, and other cities. Produced numerous “roll–ins” on topics like distance learning and health care management. Created branding and identity elements, logos, websites, interactive media and transportable sets.
Begun as an evolution of Sun's "Sunergy" series of global educational broadcasts, RL | A content was re-branded commercially under the Digital Journey name, beginning with "East Meets West: The Development of the Internet in China," hosted by John Gage and Orville Schell. RL | A produced 10, award winning, 30 minute programs in this format, including multi-cam studio and field segments.
(Public Company; 10,001 or more employees; Computer Hardware industry)
June 1988 — November 1989 (1 year 6 months)
Produced high-end film and video projects in support of Investor Relations, Customer Service, Marketing, Corporate Communications and Human Resources Departments. Presented Amdahl as a global competitor with rival IBM. Produced ongoing video magazine, "Amdahl Today," "Journey Inside a Mainframe," using snorkel lenses to present a “board level view” of manufacturing, and "The Value of Diversity" explaining Affirmative Action programs, (with the U.S. Department of Labor), among others.
(Public Company; Utilities industry)
August 1983 — February 1988 (4 years 7 months)
One of 5 Corporate Communications Directors. Founded corporate film and video production department for regional public utility. Produced over 100 consumer driven programs for marketing, corporate communications, and public relations, including a corporate video magazine, "Southwest Vision," corporate identity film, "From Wellhead to Burner Tip" (using extensive aerial cinematography), and "Voices of the Heard," exhibition video, with the Heard Museum in Phoenix, AZ, among others.
BFA (220 unit 5 year professional degree) , Visual Design and Film , 1977 — 1979
B.F.A. thesis film, “The Burden of Proof,” on the use of Agent Orange in National Forests, shown to U.S. Senate Subcommittee hearings on the environment.
Studied with Fine Arts Dean, David Foster, Animator/Filmmaker, Ken O'Connell, Film and Literary Critic William Cadbury, Art Director and Painter, Robert Kostka, and writer/film maker Larry Wittnebert.
Department of Cinema (Production) 1975 — 1976
Screenwriting with Mort Zarcoff, Documentary with Wolfram Von Hanwehr.
Sound with Ken Miura, Camera with Dick Harber, 310 production with Dave Johnson. Fine Art Printmaking, Marine Biology, Native American Studies, History of Cinema I, II.
Communications, Fine Art 1973 — 1975
Basic Design, Drawing and Painting with Ray Barnes. Art History with Stewart Buettner. Anthropology, Sociology, English Lit.
Irish Lit., Satire, the Canquered Muse, Shakespeare, American History, Physics, Math, French. 1969 — 1973
Environment, technology, culture, sustainability, renewable energy, transportation and land use, "green" architecture, indigenous studies, communications arts, fine art photography.
N.A.T.A.S. “Emmy,” the International Television Association’s “Golden Vision” Award, the U.S. International Film and Video Festival’s “Silver Screen,” I.A.A.V.C.’s “Cindy,” the “Telly” Award, San Jose Film and Video Commission’s “Joey,” American Advertising Association “Addy,” United Way “Bay Area Best,” I.A.B.C. “Gold Quill,” and many others.
Honored by film festivals including: the EarthVision International Environmental Video Festival (First Place), Columbus International Film & Video Festival (Honorable Mention), the International Wildlife Film Festival (Finalist), the American Anthropological Association Film & Video Festival, Hazel Wolf Environmental Film Festival, REAL2REEL Documentary Film Festival, El Festival del Riu (Spain), Great Lakes Independent Film Festival, Moab Film Festival, Anchorage Film Festival, The Northwest Folklife Documentary Film Festival, and the International Film Festival of the Americas.