Robert Hof

Robert Hof

Writer and Editor

Location
San Francisco Bay Area
Industry
Writing and Editing

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Robert Hof's Overview

Current
  • Writer/Blogger at The New Persuaders
  • Contributing Editor at MIT Technology Review
  • Writer/Editor/Blogger at RobHof.com
Past
  • Silicon Valley Bureau Chief at BusinessWeek
  • Senior Writer/Correspondent at BusinessWeek
  • Writer/Editor at Peninsula Times-Tribune
  • Writer at Gilroy Dispatch
Education
Connections

500+ connections

Websites

Robert Hof's Summary

I write features, news stories, and a blog on the Internet, media and advertising, entrepreneurship, innovation, and the technology economy. I specialize in in-depth analytical pieces, stories that identify new trends and emerging concepts before they're widely known, and richly reported profiles of corporations and people.

Specialties:

* Writing
* Reporting
* Blogging
* Editing
* Conceptualizing stories, projects, and other ideas
* Leading teams

Robert Hof's Experience

Writer/Blogger

The New Persuaders

June 2011Present (3 years 4 months) Palo Alto, CA

I started this blog on Forbes.com to write about the collision of advertising and the Internet. I track emerging trends in digital marketing across paid, earned, and owned media, focusing on both startups and established firms such as Google, Facebook, and Yahoo. I also write about how tech companies such as Apple are shaking up the media establishment.

Contributing Editor

MIT Technology Review

Privately Held; 51-200 employees; Publishing industry

April 2013Present (1 year 6 months) Palo Alto, CA

I write features on a variety of technology topics, including Internet media and advertising, television, social networks, manufacturing, and artificial intelligence.

Writer/Editor/Blogger

RobHof.com

December 2009Present (4 years 10 months)

I write features, news stories, and a blog on the Internet, entrepreneurship, innovation, and the technology economy. I specialize in in-depth analytical pieces, stories that identify new trends and emerging concepts before they're widely known, and richly reported profiles of people and corporations. Currently, I'm especially interested in social networking and communications, search, online advertising and marketing, and Internet startups of all kinds.

Silicon Valley Bureau Chief

BusinessWeek

Privately Held; 51-200 employees; Broadcast Media industry

April 2002December 2009 (7 years 9 months)

* Led BusinessWeek's San Francisco bureau, directly managing three people and collaborating with three others who worked on BusinessWeek Online and the magazine's investigative group. In this role, I helped ensure that bureau members got the resources they needed, made sure they focused on stories that readers and editors wanted, and served as liaison with New York editors and other correspondents.

* Wrote feature and news stories for the magazine on a variety of technology- and innovation-related topics, including the Internet, Google, Yahoo, Facebook, Amazon.com, eBay, Web startups, entrepreneurship, technology policy, and Silicon Valley. I specialized in in-depth analytical pieces, stories that identify new trends and emerging concepts before they're widely known, and richly reported profiles of corporations and people.

* Contributed news stories and features to BusinessWeek Online and regularly posted on the Tech Beat blog; periodically edited stories and served as first reader on bureau members' stories as needed; helped keep BusinessWeek on the cutting edge of new technologies and publishing formats such as blogs and Twitter.

Senior Writer/Correspondent

BusinessWeek

Privately Held; 51-200 employees; Broadcast Media industry

August 1988April 2002 (13 years 9 months)

Wrote features, news stories, and commentaries on a wide variety of topics, including semiconductors, computers, science, retail, people, and politics, as well as a monthly column on technology-related developments. Covered Intel, Sun Microsystems, Hewlett-Packard, Amazon.com, eBay, and other companies as regular beats.

Writer/Editor

Peninsula Times-Tribune

August 1983August 1988 (5 years 1 month)

Wrote and edited features, news stories, and a small-business column for a regional newspaper owned by Tribune Co. I also edited the business section for a year.

Writer

Gilroy Dispatch

February 1982August 1983 (1 year 7 months)

Wrote about city and county government and local and regional businesses for the local daily newspaper owned by McClatchy Newspapers.

Robert Hof's Skills & Expertise

  1. Editing
  2. Writing
  3. Blogging
  4. Magazines
  5. Stories
  6. Social Media
  7. Online Advertising
  8. Start-ups
  9. Facebook
  10. Storytelling
  11. Publishing
  12. Digital Marketing
  13. New Media
  14. Social Networking
  15. Journalism
  16. Newspaper
  17. Web Content
  18. Advertising
  19. Newspapers
  20. Copy Editing
  21. Entrepreneurship
  22. Breaking News
  23. Awesomeness
  24. General Awesomeness
  25. Crisis Communications
  26. Content Strategy
  27. Editorial
  28. Television
  29. Feature Articles

View All (29) Skills View Fewer Skills

Robert Hof's Publications

  • Apple's Next Innovation

    • MIT Technology Review
    • January 1, 2013
    Authors: Robert Hof

    Many Apple customers and investors alike have long bet on television as Apple's next big product. I found that the company has more pieces in place for a move into television than most people realize. But producing a TV set also involves a raft of challenges, making a launch unlikely in the near term, if at all. Indeed, an analyst report in March concluded that it may not appear until 2014.

  • Facebook's New Advertising Model: You

    • Forbes
    • December 5, 2011
    Authors: Robert Hof

    The No. 1 social network crunches data to woo big brand advertisers from television. But as this story outlined, those advertisers were skeptical, leading to investor doubts that resulted in Facebook's disappointing initial public offering of stock six months later.

  • Deep Learning

    • MIT Technology Review
    • May 2013
    Authors: Robert Hof

    The emerging branch of artificial intelligence is producing remarkable breakthroughs in image and speech recognition. This lead feature for the magazine's annual list of 10 breakthrough technologies offered a detailed explanation of how it works in new products such as Google's voice search and what's coming next from companies such as Google that are vacuuming up research talent.

  • Searching for the Future of Television

    • MIT Technology Review
    • January 2011
    Authors: Robert Hof

    Google and the geeks from Silicon Valley aim to revolutionize the 70-year-old TV industry. Conquering the Internet was easy in comparison. The cover story for MIT's Technology Review magazine dove deep into the turbulent world of television to examine the big changes and battles coming as the Internet infiltrates the last great mass medium.

  • Is Google Too Powerful?

    • BusinessWeek
    • April 9, 2007
    Authors: Robert Hof

    As the Web giant tears through media, software, and telecom, rivals fear its growing influence. This 2007 cover story anticipated the current backlash against the Internet search company's power.

  • Can Google Stay On Top of the Web?

    • BusinessWeek
    • October 1, 2009
    Authors: Robert Hof

    Through unprecedented access to the company’s top search engineers, my cover-length 2009 feature story for BusinessWeek took the deepest dive yet into how Google keeps ahead of rivals.

  • Game Changers

    • Stanford Business
    • October 1, 2010
    Authors: Robert Hof

    A close look at what’s behind the rapid rise in popularity of social games such as FarmVille and Mafia Wars, the 2010 feature story also explored how the game mechanics they employ are making their way into new realms such as work and health care.

  • The Power of Us: Mass Collaboration on the Internet is Shaking Up Business

    • BusinessWeek
    • June 20, 2005
    Authors: Robert Hof

    This examination of the emerging world of online collaboration, peer production, and social media beat similar stories in the New York Times and other major media and presaged today's runaway Web successes such as Facebook, Twitter, Groupon, and Wikipedia.

Robert Hof's Education

San Jose State University

Bachelors, journalism

Activities and Societies: Wrote for university magazines. Co-founded independent weekly campus-community newspaper that took on issues not covered by campus paper; wrote, edited and did graphic design.

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