
Founder and Managing Director at Internet Media Sweden AB
Stockholm Area, Sweden

Founder and Managing Director at Internet Media Sweden AB
Stockholm Area, Sweden
My major focus right now is MyBiz.se - which is kind of like Yell meets MySpace - a new style of Internet marketplace where Swedish companies can connect with existing and potential customers by managing their profile, responding to reviews and easily adding news, products, advice etc.
I also provide advice on Internet strategies for companies and organisations through my consultancy Gowans.se.
I'm a curious chap, passionate about stuff that interests me, and enjoy working with other people. I love new technology, solving problems, keeping my eye on the big picture whilst delving into the detail, and trying to make a difference.
My major interests as you may have already gathered include: Internet marketing; search marketing; local search; social media; business and social entrepreneurship; the environment and sustainability; and juvenile diabetes.
Internet marketing, search marketing, local search, online ratings, crm, salesforce automation, Google Analytics, Google Adsense, sitemaps, url rewriting, wordpress, gossamer links, ez publish, datafeeds, email marketing, affiliate marketing.
(Internet industry)
June 2008 — Present (7 months)
Yell meets MySpace - MyBiz.se is an Internet marketplace providing Swedish companies effective Internet marketing tools to connect with customers and manage their online reputation.
(Internet industry)
January 2002 — Present (7 years)
I provide professional Internet marketing consultancy and advice to companies, including: search marketing; email marketing; affiliate marketing; social media, including blogging; online lead generation; web analytics; crm; website design, development and usability;
online reputation management; online competitive analysis.
I typically work with a small number of companies over a longer period of time.
(Public Company; 10,001 or more employees; DE; Machinery industry)
June 2003 — August 2008 (5 years 3 months)
At John Deere I project managed the deployment of CRM to five key countries/markets in the European Forestry Division. My CRM responsibilities also included training, support, reporting and developing/deploying enhancements.
I also co project managed the deployment of the Deere online used equipment marketplace MachineFinder.com to the European Forestry Division and participated in the global redesign team for MachineFinder.com, focusing on functionality, usability, search marketing and other key improvements.
(Non-Profit; 5001-10,000 employees; Non-Profit Organization Management industry)
1999 — 2001 (2 years)
Responsible for the technical evaluation, selection and deployment of core business applications and IT infrastructure.
1:1 Bsc Hons, Applied Computing, 1994 — 1998
Internet marketing, search marketing, local search, affiliate marketing, environment, sustainability, diabetes.
Chartered Information Technology Professional (CITP) and Chartered Member of the British Computer Society (MBCS).