Robert Gilbreath

Robert Gilbreath

Husband, Father, e-Commerce Exec.

Austin, Texas Area

Current
Past

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7 more...

Education
  • St. Edward's University
  • Texas State University-San Marcos
  • Weimar High School
Recommended
Robert has 31 recommendations 31 people have recommended Robert
Connections
500+ connections
Industry
Marketing and Advertising
Websites

Robert Gilbreath’s Summary

eCommerce Executive w/ Online Marketing Edge

Robert Gilbreath’s Specialties:

Marketing – Strategic / Tactical Direction
Campaign Creation
Online Reputation Management
Search Engine Marketing - PPC - SEO - Adwords
Metrics - Analytics - Conversion Tracking
Email and Affiliate Marketing
Word of Mouth - Blogs - Social Networks
Customer Retention - Surveys - Reviews
Branding and Brand consistency
Landing Page Design / HTML
Budget Management
Process Mapping
Recruiting - Employee Retention - Personnel Development
Business Development / Contract Negotiation

Robert Gilbreath’s Experience

  • Director of eCommerce Marketing and Analytics

    Calendars.com

    (Privately Held; Retail industry)

    July 2009 — Present (5 months)

    Calendars.com brings together the latest Internet technology with the world's largest calendar inventory to create the Web's biggest and best calendar store. No other site offers you a greater selection of calendars or better experience with the calendar publishing industry.

  • Director of Marketing, Brand Strategy, and Merchandising

    Journey Education Marketing

    (Privately Held; Computer Software industry)

    January 2009 — July 2009 (7 months)

    As Director of Marketing, Brand Strategy, and Merchandising for Journey Education Marketing, I lead all marketing and brand strategy initiatives for AcademicSuperstore.com, Gradware.com, and CampusTech.com. I also am the strategic lead of the Merchandising department for all JEM brands.

  • Online Marketing Consultant

    RGECWEB

    (Privately Held; Marketing and Advertising industry)

    January 2000 — June 2009 (9 years 6 months)

    Provide proven SEO, search engine marketing (PPC), and all types of online marketing services. Business devlopment consultant for several privately held businesses. Clients included a pro cycling coach, a ceramics artist, an online job search website, a real estate research company, and others. http://www.rgecweb.com

  • Director of Brand Strategy and Merchandising / GM of Gradware.com

    Academic Superstore

    (Privately Held; Computer Software industry)

    October 2008 — January 2009 (4 months)

    In January 2009, Academic Superstore and its family of brands was acquired by Journey Education Marketing.

    As Director of Brand Strategy for AcademicSuperstore.com and Gradware.com, I am responsible for driving change as it pertains to pricing, customer segments, product mix, presentation, and marketing channels.

    As GM of Gradware.com, I am solely responsible for for the overall profitability of the brand.

    I also lead the product management team which controls the merchandising of products for all websites and print vehicles.

  • Director of Operations

    Adlucent

    (Privately Held; 1-10 employees; Internet industry)

    November 2007 — June 2008 (8 months)

    Strategic Director of Operations, Corporate Strategy, and Account/Product Management for Search Engine Marketing and Technology Start-up. Inc 500 #336 in 2008

  • Director of Online Marketing

    Academic Superstore

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    April 2007 — November 2007 (8 months)

    Strategic lead of multi-million dollar online marketing / advertising program. Direct operations of search engine marketing (ppc), search engine optimization (seo), email marketing, comparison shopping engines, and affiliate marketing programs. Direct all customer facing interactive projects. Direct team of online marketing coordinators. Manage college internship program. http://www.AcademicSuperstore.com

  • Online Marketing Manager

    Academic Superstore

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    September 2004 — April 2007 (2 years 8 months)

    Manage day to day operation of a multi-million dollar online marketing/advertising program. Search Engine Marketing. Email Campaigns. Comparison Shopping Engines. Affiliate Marketing. Manage team including internship program. Built team out from single-man operation to multiple employee department with internship program.

  • E-Commerce/Marketing Coordinator

    McCoy's

    (Privately Held; 1001-5000 employees; Retail industry)

    June 2001 — September 2004 (3 years 4 months)

    Managed private label credit card program. Developed and managed marketing/advertising campaigns which increased profits and repeat business. Provided training to employees at retail locations. Negotiated contracts and co-op packages.
    Managed corporate website and intranet. Developed first online selling interface. Interacted with both corporate and head quarter's team members on a daily basis.

  • Founder & Owner

    TexasBikeTrails.com

    (Privately Held; 1-10 employees; Photography industry)

    January 2001 — September 2004 (3 years 9 months)

    Sports/event photography company. Formulated business/marketing plan for small owner-operated web based company. Produce digital images to sell to athletic event coordinators, sponsors and competitors. Nurture relationships with event directors and key industry representatives to increase company exposure. Worked as staff photo journalist for CyclingNews.com and The Texas Racing Post. Published in several national magazines i.e. Time, Mountain Bike, Runner and Tri-athlete News

  • Bank @ Work Sales

    Wells Fargo Bank

    (Public Company; 5001-10,000 employees; Banking industry)

    October 2000 — January 2001 (4 months)

    Marketed financial service products to employees of local high-tech companies. Clients worked at companies like National Instruments, Dell, and 3M. Developed trade show type methods for presenting products to potential clients.

  • Customer Service and IT Manager

    Ford Motor Credit Company

    (Public Company; 10,001 or more employees; Financial Services industry)

    September 1997 — September 2000 (3 years 1 month)

    Managed teams of 15 or more customer service representatives and/or administrative workers. Managed 100 workstation network and was responsible for all local IT support. Developed branch training program. Responsible for all new hire orientation. Developed programs used to limit risk exposure due to 3rd party vendors. Developed and lead diversity training at the branch level.

Robert Gilbreath’s Education

  • St. Edward's University

    MBA , E-Commerce , 2005 — 2007

    Applied Studies in Online Marketing, Financial Management, Human Resources, Business Process Management, and E-commerce.

    Projects included:
    - Viral Marketing plan for iTaggit (iTaggit.com)
    - Start-up plan for sporting goods e-commerce website
    - Marketing plan for coffee shop
    - Business process mapping for study aboard program
    - Business/Marketing plan for social networking start-up
    - Search Engine Marketing Plan for e-commerce website

    Activities and Societies:
    Founded the St. Ed's MBA LinkedIn group (+700 members)

  • Texas State University-San Marcos

    BBA , Marketing , 1993 — 1997

    Studies in Marketing, Management, Advertising Campaign Management, Retail, Sales, Business Law, International Marketing, and Finance.

    Activities and Societies:
    Delta Chi Fraternity President, Treasurer, Alumni Coordinator. Inter-fraternity Council Vice President, Treasurer, and Representative. Students in Free Enterprise (SiFE) Member.

  • Weimar High School

    All 1989 — 1993

Additional Information

Robert Gilbreath’s Websites:

Robert Gilbreath’s Interests:

Advertising / Online Marketing, Project management, Intern Development, Human Relations, Education, Process Improvement, Cycling, Running, Social Networking Websites, LinkedIn, Reading, Blogging, Travel

Robert Gilbreath’s Groups:

Search Engine Marketing Professional Organization
Austin Interactive Marketing Association
St. Ed's MBA LinkedIn Group - Founder
Delta Chi Fraternity
First United Methodist Preschool Board

  •    Web Analytics Demystified
  •    LinkedSEO
  •    Affiliate Marketing Masters
  •    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
  •    Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
  •    St. Edward's University MBA
  •    Austin High-Tech
  •    Inbound Marketers - For Marketing Professionals
  •    Advertising Professional
  •    Online Marketing Experts
  •    Manager Tools
  •    Texas State Alumni
  •    Facebook.com
  •    Linked Affiliate - A Place for Affiliate Marketers to Meet!
  •    Austin Interactive Marketing Association
  •    IT Marketing
  •    Search Engine Strategies Conference & Expo
  •    eMarketing Association Network
  •    Internet Affiliate Marketers Association (IAMA)
  •    Online Advertising Professionals
  •    Sr level Internet Marketers Group, Internet Marketing Professionals Only.
  •    Marketing 2.0 Technology (Over 3400+ Members)
  •    Geek Austin
  •    Multichannel Marketing
  •    Etail Careers.com
  •    Search Marketing Salon
  •    Online Word of Mouth Marketing Group (OWOMMG)
  •    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
  •    Triangle X Alumni Network
  •    Advertising Professionals
  •    Digital Marketing
  •    Social Media Today
  •    Social Media Marketing
  •    ATG Employees, Users & Consultants
  •    MarketingProfs
  •    SEO_Group
  •    Mueller Austin Professional Network – Austin Texas
  •    Email Experience Council
  •    Got Affiliates?
  •    ProductCamp Austin
  •    Search Marketing Group - IQ Workforce
  •    TopLinked Marketing Professionals
  •    Web Analytics Wednesday - Austin
  •    NetworkInAustin.com
  •    Interactive Marketing
  •    Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc.
  •    Butler Bros. Brand Films - Clients, Partners, and Advisors
  •    STAR Career Network

Robert Gilbreath’s Honors:

Best of Austin '08 - Business Blog - Austin Monthly

Rock n Roll Marathon - San Diego - 2008 - Finisher

Academic Superstore - ClickZ Marketing Award for B2C E-Newsletter
http://clickz.com/showPage.html?page=3623677

Academic Superstore - #141 on INC 500's list of fastest growing private companies in the US - 2005 - http://www.AcademicSuperstore.com

Adlucent - #336 on Inc 500's list of fastest growing private companies in the US - 2008 - http://tinyurl.com/adlucentInc500

Robert Gilbreath’s Contact Settings

Interested In:

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  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
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  • reference requests
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