Director of Operations at Adlucent
Austin, Texas Area
- Current
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- Member - Training for a marathon at Team in Training
- Director of Operations at Adlucent
- Owner & Blogger at Adomatica
- Past
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- Director of Online Marketing at Academic Superstore
- Owner at RGECWEB.com
- Online Marketing Manager at Academic Superstore
- Founder & Owner at TexasBikeTrails.com
- E-Commerce/Marketing Coordinator at McCoy's
- Bank @ Work Sales at Wells Fargo Bank
- Customer Service and IT Manager at Ford Motor Credit Company
- Education
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- St. Edward's University
- Texas State University-San Marcos
- Recommended
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12 people have recommended Robert - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
Robert Gilbreath’s Summary
Robert Gilbreath is currently Director of Operations at Adlucent (Search Engine and Online Marketing) and is responsible for corporate strategy, client services, account/product management, marketing, and operations. Past experiences include strategic direction of online marketing management and coordination at Academic Superstore, e-commerce/marketing and management of private label credit card program at McCoy's Building Supply Company and Customer Service / IT Management at Ford Motor Credit Company. His latest hobby is blogging about ad agencies, online marketing / advertising, search engine marketing, and general web/tech news. (http://adomatica.blogspot.com)
Robert Gilbreath’s Specialties:
Marketing – Strategic / Tactical Direction
Campaign Creation
Online Reputation Management
Search Engine Marketing - PPC - SEO - Adwords
Metrics - Analytics - Conversion Tracking
Email and Affiliate Marketing
Word of Mouth - Blogs - Social Networks
Customer Retention - Surveys - Reviews
Branding and Brand consistency
Landing Page Design / HTML
Budget Management
Process Mapping
Recruiting - Employee Retention - Personnel Development
Business Development / Contract Negotiation
Robert Gilbreath’s Experience
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Member - Training for a marathon
Team in Training
(Non-Profit Organization Management industry)
January 2008 — Present (5 months)
I am training to participate in the Rock and Roll Marathon in San Diego this June as a member of The Leukemia & Lymphoma Society's Team In Training. All of us on Team In Training are raising funds to help stop leukemia, lymphoma and myeloma from taking more lives. I'm completing this event in honor of all individuals who are battling blood cancers. These people are the real heroes on our team, and we need your support to cross the ultimate finish line - a cure!
Please make a donation to support my participation in Team In Training and help advance the Society's mission.
Visit my website to learn more:
http://www.active.com/donate/tntctx/robertgilbreath -
Director of Operations
Adlucent
(Privately Held; 1-10 employees; Marketing and Advertising industry)
November 2007 — Present (7 months)
Strategic Director of Operations, Corporate Strategy, and Account/Product Management - Search Engine Marketing
Based in Austin, Texas, Adlucent helps online retailers generate qualified sales leads, increase brand awareness, and streamline the process from search to conversion. Through item specific merchandising and conversion optimization services, Adlucent brings entire product catalogs to the forefront of the search engines. The company also utilizes historical data and predictive algorithms, offering a scaleable solution for tracking keyword performance and measuring product level return on investment. For more information, visit the company’s Web site at www.adlucent.com. -
Owner & Blogger
Adomatica
(Privately Held; 1-10 employees; Marketing and Advertising industry)
September 2007 — Present (9 months)
Adomatica is a somewhat irreverent take on advertising agencies, online marketing / advertising, search engine marketing, and general web/tech news. I figure you have to have a blog these days, so why not write about the things I'm in the middle of and have some fun doing it. http://www.adomatica.com
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Director of Online Marketing
Academic Superstore
(Privately Held; 51-200 employees; Marketing and Advertising industry)
April 2007 — November 2007 (8 months)
Strategic lead of multi-million dollar online marketing / advertising program. Direct operations of search engine marketing (ppc), search engine optimization (seo), email marketing, comparison shopping engines, and affiliate marketing programs. Direct all customer facing interactive projects. Direct team of online marketing coordinators. Manage college internship program. http://www.AcademicSuperstore.com
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Owner
RGECWEB.com
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 2000 — November 2007 (7 years 11 months)
Provide proven SEO, search engine marketing (PPC), and all types of online marketing services. Business devlopment consultant for several privately held businesses. Clients included a pro cycling coach, a ceramics artist, an online job search website, and a real estate research company. http://www.rgecweb.com
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Online Marketing Manager
Academic Superstore
(Privately Held; 51-200 employees; Marketing and Advertising industry)
September 2004 — April 2007 (2 years 8 months)
Manage day to day operation of a multi-million dollar online marketing/advertising program. Search Engine Marketing. Email Campaigns. Comparison Shopping Engines. Affiliate Marketing. Manage team including internship program. Built team out from single-man operation to multiple employee department with internship program.
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Founder & Owner
TexasBikeTrails.com
(Privately Held; 1-10 employees; Photography industry)
January 2001 — September 2004 (3 years 9 months)
Sports/event photography company. Formulated business/marketing plan for small owner-operated web based company. Produce digital images to sell to athletic event coordinators, sponsors and competitors. Nurture relationships with event directors and key industry representatives to increase company exposure. Worked as staff photo journalist for CyclingNews.com and The Texas Racing Post. Published in several national magazines i.e. Time, Mountain Bike, Runner and Tri-athlete News
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E-Commerce/Marketing Coordinator
McCoy's
(Privately Held; 1001-5000 employees; Retail industry)
June 2001 — September 2004 (3 years 4 months)
Managed private label credit card program. Developed and managed marketing/advertising campaigns which increased profits and repeat business. Provided training to employees at retail locations. Negotiated contracts and co-op packages.
Managed corporate website and intranet. Developed first online selling interface. Interacted with both corporate and head quarter's team members on a daily basis. -
Bank @ Work Sales
Wells Fargo Bank
(Public Company; 5001-10,000 employees; Banking industry)
October 2000 — January 2001 (4 months)
Marketed financial service products to employees of local high-tech companies. Clients worked at companies like National Instruments, Dell, and 3M. Developed trade show type methods for presenting products to potential clients.
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Customer Service and IT Manager
Ford Motor Credit Company
(Public Company; 10,001 or more employees; Financial Services industry)
September 1997 — September 2000 (3 years 1 month)
Managed teams of 15 or more customer service representatives and/or administrative workers. Managed 100 workstation network and was responsible for all local IT support. Developed branch training program. Responsible for all new hire orientation. Developed programs used to limit risk exposure due to 3rd party vendors. Developed and lead diversity training at the branch level.
Robert Gilbreath’s Education
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St. Edward's University
MBA, E-Commerce, 2005 — 2007
Applied Studies in Online Marketing, Financial Management, Human Resources, Business Process Management, and E-commerce.
Projects included:
- Viral Marketing plan for iTaggit (iTaggit.com)
- Start-up plan for sporting goods e-commerce website
- Marketing plan for coffee shop
- Business process mapping for study aboard program
- Business/Marketing plan for social networking start-up
- Search Engine Marketing Plan for e-commerce website -
Texas State University-San Marcos
BBA, Marketing, 1993 — 1997
Studies in Marketing, Management, Advertising Campaign Management, Retail, Sales, Business Law, International Marketing, and Finance.
- Activities and Societies:
- Delta Chi Fraternity President, Treasurer, Alumni Coordinator. Inter-fraternity Council Vice President, Treasurer, and Representative. Students in Free Enterprise (SiFE) Member.
Additional Information
Robert Gilbreath’s Websites:
Robert Gilbreath’s Interests:
Advertising / Online Marketing, Project management, Intern Development, Human Relations, Education, Process Improvement, Cycling, Running, Social Networking Websites, LinkedIn, Reading, Blogging, Travel
Robert Gilbreath’s Groups:
SEMPO - Search Engine Marketing Professional Organization
Shop.org
Austin Interactive Marketing Association - AustinIMA
Google Adwords Professional
St. Ed's MBA LinkedIn Group - Founder
Delta Chi Fraternity
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Forbes.com Entrepreneurs member -
LinkedSEO member -
St. Edward's University MBA member -
Austin High-Tech member -
Marketing Mavens member -
Advertising Professional member -
Online Marketing Experts member -
Texas State Alumni member -
Facebook.com member -
e-BIZ member -
Austin Interactive Marketing Association member -
Google Group member -
Search Engine Strategies Conference & Expo member -
eMarketing Group member -
OnlineRetailJobs.com member -
Search Marketing Salon member -
Austin Top Guns member -
E-Commerce Solutions member -
Online Lead Generation Community member -
Link_Texas member -
Biz Dev Connect member
Robert Gilbreath’s Honors:
Academic Superstore - #141 on INC 500's list of fastest growing privatly held companies in the US - 2005 http://www.AcademicSuperstore.com
Academic Superstore - ClickZ Marketing Award for B2C E-Newsletter
http://clickz.com/showPage.html?page=3623677
Robert Gilbreath’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
