Robert Fields

Robert Fields

Marketing Executive and Consulting Partner at The Experience Firm

Location
Greater Seattle Area
Industry
Marketing and Advertising

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Robert Fields's Overview

Current
Past
  • Senior Director Global Marketing at HTC
  • Marketing Consultant/ President at Talking Masses
  • US Marketing Director of Advertising and Partner Marketing at Dell Inc.
  • Sr. Communications Director, Co-Marketing Partner Manager, Global Account Manager at Intel Corporation
  • Group Account Director, Team Leader at Caldwell VanRiper/MARC
  • Group Account Supervisor, Team Leader at CRE Marcom
  • Account Executive at Rives Carlberg
  • SEM Keywords at Search Keywords
Education
Connections

500+ connections

Robert Fields' Projects

Robert Fields' Summary

-Skills and Leadership: Experienced senior leader with years of marketing, strategy, communications, branding, and partnership experience.

-Strategy and Execution: Proven success driving higher strategy and making it happen in execution.

-Global Experience: Deep global experience from driving global marketing for many years, most recently for a foreign-based company.

-Leader/Manager: Skilled leader who has led large direct-report teams as well as global-virtual teams. I have led marketing at both large and smaller companies

-Resourceful: Very well versed in getting a lot done with the resources at hand and I've grown marketing budgets through “seed and feed” programs.” I not only know how to lead the marketing and communications, but I enjoy getting my “hands dirty.”

-Partnerships: Deep partnership experience and skilled win-win negotiator. I led one of the world’s largest partner marketing relationships between Intel and Dell; and I did it from both sides of the relationship. At HTC, I led all global co-marketing relationships with partners like Qualcomm, Microsoft, Google, Facebook, and more.

-Demand Generation: Proven experience driving customer engagement and desire for products and services.

-Great Agency Experience: Before joining the corporate side, I spent several years on the marketing & advertising agency side driving success for a multitude of clients in all different categories. Having been on both the corporate and agency sides of marketing, I am uniquely adept at leading external agencies and partners to return the best work.

Robert Fields' Experience

Marketing Consultant/ Owner

rmzfields.com

Self-Employed; Myself Only; Marketing and Advertising industry

August 2013Present (1 year 2 months) Greater Seattle Area

Utilizing my years of experience creating and executing marketing in the digital and traditional communications space on a contract consulting basis while pursuing my next career move.

Send me a note, I'd love to help you.

Consulting Partner

The Experience Firm

Privately Held; 1-10 employees; Marketing and Advertising industry

January 2014Present (9 months) Austin, Texas Area

The Experience Firm is a word-of-mouth marketing firm committed entirely to helping companies do things worth talking about.

Senior Director Global Marketing

HTC

Public Company; 10,001+ employees; TAIEX:2498; Wireless industry

November 2011August 2013 (1 year 10 months) Greater Seattle Area

- Drove consumer marketing and campaigns for global initiatives including Windows Phone 8X/8S by HTC marketing plan and execution. Wrote successful pitch presented to Microsoft for making HTC Windows phone the signature series of Microsoft. Drove global HTC marketing execution which led to the largest increase YoY adoption of Windows Phones for HTC/Microsoft.
- Owned global marketing strategy and relationship with Microsoft, Qualcomm, Facebook, Google, and Corning Gorilla Glass resulting in an increased marketing budget of more than $100 million.
- Crafted branding and global product naming including development and implementation of the flagship HTC One brand, which allowed focus on marketing a singular brand and alleviated marketing budget bifurcation driving a 180% increase in brand recognition.

Marketing Consultant/ President

Talking Masses

Privately Held; Myself Only; Marketing and Advertising industry

December 2008November 2011 (3 years) Austin, Texas Area

Independent marketing and marketing communications consulting, highlights:
- Dell Computers 7/10 to 1/11: 6-month contract with the Employee/Member Purchase Team
o Doubled portal partners participating in the member purchase program (MPP) which increased customer audience by 23 million and drove revenue of more than $8 million a quarter
o Surpassed Dell’s usual ROI results by 12 times. Driving more than 600 million impressions, 200K clicks, and $500K in revenue all in just 104 days by the way I created and implemented MPP’s Facebook social media advertising campaign.
- Absolute Software 4/09 to 11/09: Interim Global Director of Consumer Marketing
o Responsible for all global marketing and online sales demand generation including driving introductory product launch into EMEA and the marketing integration with the joint product launch with Intel.
o Drove a 3-to-1 ROI on spend and broke company sales records for consumer division by besting all time high day, week, and quarter online sales numbers by implementing a company-first radio and direct-response campaign and working with external sales team to develop and support innovative programs for channel partners at OEMs, retail, and online to drive bundling, attach, and promotional opportunities.

US Marketing Director of Advertising and Partner Marketing

Dell Inc.

Public Company; 10,001+ employees; DELL; Information Technology and Services industry

December 2006December 2008 (2 years 1 month) Round Rock, Texas

- Managed US Small & Medium business advertising and partner marketing teams and led relationships with our creative and media agencies in the planning, development and execution of numerous multi-million dollar integrated campaigns.
- Increased customer brand engagement by 400% and surpassed YoY and QoQ sales growth by implementing never-done-before innovative programs like the Dell’s sponsorship and involvement in A&E’s “We Mean Business” television series with corresponding Dell microsite.
- Broke revenue goals by 200% leading communication strategy and implementation of Dell’s new small business “Vostro” brand and Dell’s “We Believe” campaign supported with full TV/radio and a takeover of Time Square and the Major League Baseball All-Star game for a coast-to-coast launch.
-Led acquisition and implementation of millions of dollars of marketing development funding from partner companies. Broke all dollar attainment targets. Obtained unprecedented numbers effectively doubling the marketing budget when managing the US SMB partner marketing team. Also led the transition plan taking regionally based partner marketing to global marketing.

Sr. Communications Director, Co-Marketing Partner Manager, Global Account Manager

Intel Corporation

Public Company; 10,001+ employees; INTC; Semiconductors industry

April 2000October 2006 (6 years 7 months) Hillsboro, Oregon

- Drove two new launch products to #1 in the world while leading the communications team for the consumer focused Connected Product Division; launching an unprecedented 13 products in one year.
- Led communications strategy and co-marketing arrangements with Intel software partners; Disney, Atari, Sony, Yahoo, Microsoft, EA, Infograms, LucasArts, etc. Created the Intel Inside like “Intel Identifier Program,” a program specific for game developers and software providers, attaining more than 2500 participants within the first year and a half.
- Led the billion-dollar worldwide partner marketing team for the Intel Inside Program to Dell; the world’s largest computer manufacturer and largest participant in the program

Group Account Director, Team Leader

Caldwell VanRiper/MARC

April 1999April 2000 (1 year 1 month) Indianapolis, Indiana Area

- Hired to lead and repair strained client relationship with agency's third largest client, which became agency's largest within six months.
- Led team of 25 from creative, public relations, media, and account service, while leading the acquisition of three new clients.
- Headed agency's new business efforts and developed corporate action plan for acquiring new business, which produced 14 new clients and a projected yearly revenue of $50 million.
Clients: Maytag/Jenn-Air/Magic Chef, Bell Industries, Hoosier Park, a Churchill Downs Race Track, Aearo Safety Products, Indianapolis Zoo and White River Gardens

Group Account Supervisor, Team Leader

CRE Marcom

April 1996April 1999 (3 years 1 month) Indianapolis, Indiana Area

- Hired to repair relationship with troubled client, became highest billing account within a year; while driving a 500% increase in client revenue from targeted campaign execution.
- Directed team of creative, public relations, media, and account service in all facets of marketing communications for clients multiple accounts, up to 5 at a time, with more than 65 client contacts.
- Personally conducted “Audience Profiling” research for clients with more than 100 target participants; leading to valuable insights producing campaigns that drove a 3X in ROI attainment.
- Led team's new business efforts and gained 8 new accounts in 2 years. Achieved 110% to plan on gross income generation goals and drove to 143% of plan on total billing goals.
Clients: Life Technologies, Bayer Corporation, Illinois Power, AVL Scientific Corporation, AVL-Roche Diagnostics Global Alliance, Spectral Diagnostics, Peter's Restaurant & Bar, Technical Chemicals & Products, Inc., Geothermal Heat Pump consortium

Account Executive

Rives Carlberg

Privately Held; 51-200 employees; Marketing and Advertising industry

April 1992April 1996 (4 years 1 month) Houston, Texas Area

- Drove account relationship for Compaq Computer Corporation consumer and commercial divisions in traditional media; leading to a revision of all POP/retail merchandising driving a 3x engagement score on deliverables.
- Helped Compaq's website team launch the very first implementation of Compaq.com.
- Drove relationship with Compaq Works factory outlet, producing more than 50 “million-dollar” day record breaking promotional sales events
Clients: Compaq Computer Corporation, Compaq Works Factory Outlet, Dr. Pepper, Igloo Products, KFC, D.A.R.E., Houston Chronicle

SEM Keywords

Search Keywords

19911991 (less than a year)

advertising analytics billboards blog brand building brand management branded entertainment brochures budget catalogs circulars collateral design community building consumer electronics consumer segmentation content strategy corporate ID creative director CRM customer acquisition demand generation digital marketing direct mail ecommerce e-commerce e-mail email marketing gaming marketing global marketing go-to-market GTM strategy high-tech integrated marketing interactive lead generation lifecycle management manuals market position marketing strategy marketplace measurement messaging microprocessor mobile technology newsletters online advertising package design PR presentations press releases pricing print product marketing public relations retail revenue growth sales search SEM strategy SEO strategy social media sponsorships strategic partnerships technology telecommunications television tracking user testing video production wireless

Robert Fields' Volunteer Experience & Causes

  • Volunteer Experience

    • Den Leader

      Boy Scouts of America
      • Children
      2010 present (4 years)

Robert Fields' Honors and Awards

  • Vice President's Award 2007

    Dell
    • 2007

    Highest award in marketing at Dell for the launch of the "We Believe in Small Business" campaign and the work supporting the brand new Vostro product line launch.

  • Intel Co-marketing Partner Award 2008

    Intel Corporation
    • 2008

    For driving the “Best Co-marketing campaign in the Intel Inside Program’s History”

Robert Fields' Skills & Expertise

  1. Integrated Marketing
  2. Strategy
  3. Marketing
  4. Advertising
  5. Marketing Communications
  6. Marketing Management
  7. Marketing Strategy
  8. Product Marketing
  9. Leadership
  10. Demand Generation
  11. Digital Marketing
  12. Product Management
  13. CRM
  14. B2B Marketing
  15. Innovation
  16. Multi-channel Marketing
  17. Affiliate Marketing
  18. Competitive Analysis
  19. Sales
  20. Partner Marketing
  21. Product Launch
  22. Entrepreneurship
  23. Strategic Partnerships
  24. Management
  25. Segmentation
  26. Mentoring
  27. Social Media
  28. Brand Management
  29. Market Research
  30. Direct Marketing
  31. Online Advertising
  32. Strategic Communications

View All (32) Skills View Fewer Skills

Robert Fields' Education

University of Houston

Bachelor of Arts in Communications, Journalism and Radio/TV with majors in advertising, journalism, broadcast writing & production

19871993

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