Robert F. Brands

Robert F. Brands

President & CEO at VariBlend (Dual Dispensing)

Stuart, Florida (Fort Pierce, Florida Area)
Management Consulting

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Robert F. Brands's Overview

  • President - Americas at Lindal Group
  • Managing Director, Personal Care Division at Rexam
  • Managing Director, Dispensing Systems at Rexam
  • CEO at Airspray N.V. (AIRSP NA)
  • President at Airspray International, Inc
  • Vice President Marketing- Fixtures (plumbing) at Kohler Co.
  • Marketing Mgr, N.A. (Consumer) at Sylvania Lighting International
  • Manager New Products at Philips Lighting
  • Office mgr/int'l trade advisor at The Netherlands Chamber of Commerce in the US
  • Sergeant / Wachtmeester at Kmar
  • HTS Bedrijfskader

500+ connections


Robert F. Brands' Summary

Talent and Performance Style Assessment(™) : Leader/Driver/Bottom-Liner/Facilitator
(See )

Experienced International Business Executive Managing Global Innovation and Management Teams delivering Profitable Growth. Successful Entrepreneur and Innovation Practitioner for over 25 years in both large and small start-up environments.

Author of "Robert's Rules of Innovation", Speaker and Workshop facilitator

Specialties: Innovation, Business Develpment and International management

Robert F. Brands' Experience

President & CEO


June 2014Present (4 months) Greenville, South Carolina Area

VariBlend is the world’s only manufacturer of custom-blending, dual-dispensing technology. By rotating the dispenser head, multiple formula strengths can be selected. Fixed ratio settings are also available. VariBlend’s patented systems satisfy consumer demands for product personalization and freshness. The patented technology behind VariBlend had previously been sub-licensed and marketed by Versadial Inc.

Privately Held; Myself Only; Management Consulting industry

March 2009Present (5 years 7 months) Stuart, FL

Founder, Speaker and Workshop Facilitator "Innovate to Thrive”
Evaluate, Improve and Deliver "New" in Business and organizations


Robert's Rules of Innovation

April 2010Present (4 years 6 months) Coral Springs, FL


Robert’s Rules of Innovation ™ provides imperatives to Create & Sustain "NEW" in Business; From the I of Inspiration to the N of Net result, it addresses all parameters that will lead to a successful Innovation strategy.

President - Americas

Lindal Group

Privately Held; 501-1000 employees; Packaging and Containers industry

September 2011December 2013 (2 years 4 months) Coral Springs, FL

LINDAL Group manufactures valves, actuators and spraycaps for different kinds of aerosol-products. Responsible for plants in Argentina, Brazil, Mexico and North America. Delivered double digit profitable growth within 12 months. Transformed sales organization and gained longterm growth projects enabling the Americas to double twice in two years, moving from loss to profitable growth.

Managing Director, Personal Care Division


Public Company; 10,001+ employees; REX.L; Packaging and Containers industry

August 2007February 2009 (1 year 7 months)

Build and lead strong global multicultural team managing 25 plants and 11,000 employees. Created marketing organization with 9 products managers and regional operational marketing support. Initiated “One new product per year” innovation and NPD efforts.

Managing Director, Dispensing Systems


Public Company; 10,001+ employees; REX.L; Packaging and Containers industry

June 2006August 2007 (1 year 3 months)

While integrating Rexam Airspray, took responsibility for global Dispensing Systems division with 11 plants and 2,300 employees. Delivered 2006 stretch profit target and double digit above budget profit in 2007. Started Innovation efforts implementing New Product Development process as well as product management organization.


Airspray N.V. (AIRSP NA)

January 2003June 2006 (3 years 6 months)

Managed Airspray N.V.; publicly traded company on the Euronext Amsterdam Stock exchange with sites in Alkmaar and Pompano. Continued to deliver annual innovation and double-digit sales growth. Responsible for General Management, Commercial aspects as well and Investor relations. Created shareholder value through strong profitable growth and sale of the company to Rexam at 15x EBITA.


Airspray International, Inc

May 1998December 2002 (4 years 8 months)

Manage subsidiary of Airspray N.V. covering the Americas with 2/3 of global Airspray sales. Developed local and sales staff to deliver consistent double-digit growth in launching foam pump technology to the U.S. consumer market. Started 40,000 sq. ft. production plant in South Florida growing the business from 10 to 150MM units annually.
>Delivered consistent double digit profitable growth through Innovation

Vice President Marketing- Fixtures (plumbing)

Kohler Co.

Privately Held; 10,001+ employees; Consumer Goods industry

19931998 (5 years)

Responsible for 40 marketing associates in the Plumbing Fixtures North America. Increased trade marketing activities and was part of the retail trade development team to introduce Kohler into Home Depot

Marketing Mgr, N.A. (Consumer)

Sylvania Lighting International

Public Company; 5001-10,000 employees; Electrical/Electronic Manufacturing industry

19891993 (4 years)

Marketing Manager, Consumer lighting, North America. Developed and introduced new packaging graphics including Dual graphics to increase planogram and shelf productivity, and Double Life Soft White, offering a more desirable consumer product while creating share growth. DLSW was later copied by the market leader.

Manager New Products

Philips Lighting

Public Company; 10,001+ employees; PHG; Electrical/Electronic Manufacturing industry

19881989 (1 year)

Developed stage gate process and launched Director and Softone Pastels

Office mgr/int'l trade advisor

The Netherlands Chamber of Commerce in the US

March 1982December 1985 (3 years 10 months) Greater New York City Area

Assisted Dutch Exporters to enter and expand business in the U.S.

Sergeant / Wachtmeester


July 1977September 1978 (1 year 3 months) Apeldoorn Area, Netherlands

Sergeant in Royal Dutch Military Police (Drafted) 77-4
Special Russian Language training at the MID

Robert F. Brands' Projects

  • Robert's Rules of Innovation ® - Second Book underway "The Art of Execution"

    • September 2013 to Present

    Focused on Innovation Execution which is the last but most important and difficult phase and step to "Create and Sustain Innovation"... from Idea Prioritization and selection to Portfolio and Culture Management

  • Invention & Business Development Consulting

    • September 2010 to June 2014
    Team Members: Robert F. Brands

    Helping companies and individuals with early business development in the US market from Oxygen Absorbers, to Lipstick samplers, Drinking Straw patent to Pet Caskets made of a unique biodegradable material.

Robert F. Brands' Volunteer Experience & Causes

  • Volunteer Experience

    • Donor

      Food For The Poor
      • Poverty Alleviation
      February 2003 present (11 years 8 months)

      Support annual Fundraiser to build single room homes for the poor in Haiti and Carribean

  • Volunteer Interests

    • Causes I care about:

      • Economic Empowerment
    • Organizations I support:

      • Food For The Poor

Robert F. Brands' Courses

  • B.S., Buss Admin & Mgmt

    HTS Bedrijfskader

    • New Product Development- NYU Cont.Ed.

Robert F. Brands' Languages

  • English

  • Dutch

Robert F. Brands' Skills & Expertise

  1. International Business
  2. Business Strategy
  3. Executive Management
  4. Conference Speaking
  5. Public Speaking
  6. Product Development
  7. Marketing Strategy
  8. Consumer Products
  9. Entrepreneur
  10. Strategic Planning
  11. New Business Development
  12. Team Building
  13. Change Management
  14. Coaching
  15. Organizational Development
  16. Start-ups
  17. Business Planning
  18. Sales Management
  19. Manufacturing
  20. Operations Management
  21. Product Management
  22. Team Leadership
  23. B2B
  24. Cross-functional Team Leadership
  25. Innovation
  26. Innovation Management
  27. Team Management
  28. Management Consulting
  29. Strategy
  30. Entrepreneurship
  31. Global Business Development
  32. Management
  33. Market Research
  34. Competitive Analysis
  35. Thought Leadership
  36. Business Process Improvement
  37. Sales
  38. Strategic Partnerships
  39. Mergers & Acquisitions
  40. Business Development
  41. Product Marketing
  42. Marketing
  43. International Sales
  44. Negotiation
  45. Strategic Thinking
  46. P&L Management
  47. Workshop Presenter
  48. Business Management
  49. Launching Of New Products
  50. Strategy Development

View All (50) Skills View Fewer Skills

Robert F. Brands' Publications

  • Robert's Rules of Innovation

    • Wiley
    • April 5, 2010

    From a proven CEO that delivered "at least one new product per year" the Ten Imperatives on How to Create but more importantly Sustain "New" in Business or Organizations
    Available in e-book or retail, Amazon etc.

  • InnovationCoach Blog

    • Self
    • June 2009
    Authors: Robert F. Brands, shana dysert, shopia shi

    Monthly Innovation Blog

  • Robert's Rules of Innovation (r)

    • Wiley
    • January 15, 2012

    Audio Book version of "Robert's Rules of Innovation" (Wiley 2010)

Robert F. Brands' Education

HTS Bedrijfskader

B.S., Buss Admin & Mgmt


Activities and Societies: Dispuut Baldr, Jaarclub Gaudeamus, Eindhoven's Studenten Corps

Robert F. Brands' Additional Information


YouTube:InnovationCoach Channel: Podcast:

Groups and Associations:

Vistage Member CE2093 since 2004 ( Tulane University - Parent President's Council (2008-2013) University of Miami -Parent Council (2011- ) Board Member at: (Past) Netherlands American Community Trust ( Dr. Brand Skincare (2013 - The Netherlands Chamber of Commerce in the U.S. Inc. (2014 -

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