Devin Hughes

Devin Hughes

Account Executive at Global Prairie

Location
Cleveland, Ohio (Cleveland/Akron, Ohio Area)
Industry
Public Relations and Communications

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Devin Hughes's Overview

Current
Past
  • Chief Executive Officer at ImPRessions
  • Public Affairs Intern at Ohio University College of Education and Human Services
  • Executive Board Member at PRSSA
  • Social Media Coordinator, Client Media at Razorfish
  • Public Relations Intern at Cardinal Health
  • Senior Assistant Director at ImPRessions
  • Community Relations Intern at O'Bleness Memorial Hospital
  • Account Executive at ImPRessions
Education
Connections

500+ connections

Websites

Devin Hughes' Summary

I am currently an Account Executive at Global Prairie in their Cleveland, OH office. At Global Prairie, I am heavily involved in our social media analysis & community management, as well as media relations activities. I am passionate about using data to identify strategic, integrated marketing strategies with measurable results.

I graduated in 2011 from Ohio University's E.W. Scripps School of Journalism, where I studied public relations. I also obtained a minor in business administration. After graduation, I worked as a Social Influence Specialist at The Adcom Group / Landau Public Relations in Cleveland, OH until March 2013.

I have held communications internships in a variety of different arenas, including agency (Fleishman-Hillard), corporate (Cardinal Health), nonprofit (O'Bleness Memorial Hospital) and higher education (Ohio University College of Education).

At Ohio University, I held leadership roles with our PRSSA chapter, as well as our award-winning student-run PR firm, ImPRessions. At the end of my senior year, I was selected by the faculty as the Outstanding Graduate in Public Relations, as well as being honored with a Central Ohio PRSA Award of Excellence for Outstanding Graduating Senior.

Specialties: Social Media Analysis, Community Management, Professional Communication Strategy, News Writing, Media Relations and Public Relations Planning.

Devin Hughes' Experience

Account Executive

Global Prairie

Privately Held; 51-200 employees; Marketing and Advertising industry

March 2013Present (1 year 7 months) Cleveland/Akron, Ohio Area

Social Influence Specialist

The Adcom Group (Landau Public Relations)

Privately Held; 11-50 employees; Public Relations and Communications industry

September 2011March 2013 (1 year 7 months)

Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry

June 2011September 2011 (4 months) Cleveland, OH

-Built media lists for several markets and actively pitched reporters for “Medicare Made Clear” media pitching campaign, securing media placements in target markets.
-Developed entire copy for Ohio Department of Health "Spread the Word, Not the Disease. Get Vaccinated" campaign website: http://www.getvaccinatedohio.org/ as well as the Facebook page.
-Completed extensive media audit and landscape analysis for all stories related to cystic fibrosis for a pharmaceutical client releasing a new treatment for the disease.
-Conducted research for existing clients regarding competitive information and new opportunities; also researched new business opportunities for the agency itself.

Public Affairs Intern

Cardinal Health

Public Company; 10,001+ employees; CAH; Hospital & Health Care industry

September 2010June 2011 (10 months)

-Selected from several dozen interns to extend summer internship and serve as intern for the Executive Vice President of Public Affairs, who reports to the Chief Executive Officer of Cardinal Health.
-Developed framework and communication plan for new Career Roadmap, impacting all job families within Public Affairs department.
-Wrote content for @CardinalHealth Twitter account, which went live in April 2011.

Chief Executive Officer

ImPRessions

June 2010June 2011 (1 year 1 month)

-Elected by 90 dues-paying member peers to lead student-run PR firm for the 2010-11 school year.
-Responsible for relationship management with the firm’s 16 clients, which include Bob Evans Farms, Cardinal Health, the E.W. Scripps School of Journalism and the Athens County Humane Society.
-Secured a 78 percent increase in client base compared to the 2009-10 school year as well as a 50 percent increase in firm membership, the highest total in its history.
-Continually recruited student talent to join the firm. Ensure each account is appropriately staffed to meet client needs.

Educational Institution; 1001-5000 employees; Higher Education industry

August 2009June 2011 (1 year 11 months)

-Wrote press releases, feature stories, event summaries and posts for College’s website, Twitter and Facebook accounts.
-Wrote multiple feature articles for annual magazine that is sent to 32,000 alumni.
-Regularly posted stories to the College website, which averages 400 daily views.
-Drafted recruitment letter for dean, mailed to 775 admitted freshmen, 325 of which eventually enrolled.

Executive Board Member

PRSSA

May 2009June 2011 (2 years 2 months)

Served on the executive board for the PRSSA chapter at Ohio University for two years, representing the interests of our student firm (ImPRessions) and maintaining the PRSSA/ImPRessions relationship. Provide input on major chapter decisions and programs.

Social Media Coordinator, Client Media

Razorfish

Public Company; 1001-5000 employees; pub; Marketing and Advertising industry

February 2011May 2011 (4 months)

Monitored Facebook fan page for an online and brick-and-mortar subscription based program with more than 650,000 followers.

Public Relations Intern

Cardinal Health

Public Company; 10,001+ employees; CAH; Hospital & Health Care industry

June 2010September 2010 (4 months)

-Created and implemented full public relations plans; wrote press releases and website copy; assisted in media tracking and planning.
-Selected to represent corporate public relations team at 5,000-person customer conference in Denver. Operated the conference Twitter account, sending live updates throughout the conference. Spoke directly with customers, explaining benefits of using Twitter for their businesses.
-Developed and implemented a public relations plan to raise awareness about the dangers of prescription drug abuse.

Senior Assistant Director

ImPRessions

Privately Held; 201-500 employees; Printing industry

June 2009June 2010 (1 year 1 month)

Managed the day-to-day operations of our nine accounts. Acted as a go-to person for account executives and assisted them in every way possible in order to ensure the account's success. Acted as a liaison between executives and the CEO. Served as second-in-command to the CEO, performing administrative tasks for the firm as a whole.

Community Relations Intern

O'Bleness Memorial Hospital

June 2009August 2009 (3 months)

Created newsletters and brochures for the community of Athens and the hospital employees. Researched and wrote articles for these publications and designed them using Adobe InDesign. Helped in the planning and execution of community events.

Account Executive

ImPRessions

August 2008June 2009 (11 months)

Met directly with clients, discussed their needs, and created strategies to best meet those needs. Ran a team of ten PR students in creating, implementing and evaluating a PR plan over the course of the year. This position involved event planning, social media, press releases, pitches, arranging radio interviews, graphic design, sponsorship requests, and much more.

Devin Hughes' Skills & Expertise

  1. Media Relations
  2. Press Releases
  3. Social Media
  4. News Writing
  5. Public Relations
  6. Strategic Communications
  7. Facebook
  8. Public Speaking
  9. Social Media Marketing
  10. Newsletters

Devin Hughes' Education

Ohio University

Bachelors of Science, Journalism (Public Relations)

20072011

Activities and Societies: Public Relations Student Society of America (PRSSA) ImPRessions (student-run PR firm)

Devin Hughes' Additional Information

Websites:
Interests:

Sports, Social Media, Politics

Groups and Associations:

Public Relations Student Society of America, ImPRessions

Honors and Awards:

E.W. Scripps School of Journalism Outstanding Graduate Award in Public Relations, Central Ohio PRSA Outstanding Graduate Award of Excellence, Ohio University Dean's List (all quarters), Lawrence R. Tavcar Scholarship, Gateway Excellence Award, Ohio Academic Scholar, Alpha Lambda Delta Honors Fraternity

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