Robert Derow

Current

VP of Acquisition at Fox Mobile Distribution GmbH

Past

VP, CRM & Digital Marketing at MTV Networks
Director of Business Development at American Express Publishing
Director of Marketing - Interactive at Rodale

Sr. Marketing Manager - Interactive at Rodale
Marketing Manager - Interactive at Rodale
Business Development Manager at ContextWeb
Digital Media Planner at FCBi - Merck Account
Business Development Manager at Synergy6

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Robert Derow’s Summary

Interactive Marketing Professional

Robert Derow’s Specialties:

From identifying the objective to analyzing the back end data and everything in between.

Robert Derow’s Experience

VP of Acquisition

Fox Mobile Distribution GmbH

(Privately Held; Wireless industry)

September 2009 — Present (3 months)
VP, CRM & Digital Marketing

MTV Networks

(Public Company; VIA; Entertainment industry)

October 2008 — September 2009 (1 year )

Digital marketing: Responsible for Kids & Family digital audience development, retention, and acquisition.

Primary Focus:
www.ParentsConnect.com
www.Nick.com
www.Nickjr.com
www.myNoggin.com

CRM: Work at the MTVN corporate level to evaluate, develop, and consult on all CRM initiatives.
Director of Business Development

American Express Publishing

(Public Company; 10,001 or more employees; AXP; Publishing industry)

October 2007 — October 2008 (1 year 1 month)

Oversaw all business development and audience development initiatives that pertain to the American Express Publishing's suite of sites:

www.FoodandWine.com
www.TravelandLeisure.com
www.Departures.com
www.eSkyGuide.com

Responsible for:

SEM
SEO
Content Syndication
Strategic Partnerships
Cross Marketing
Customer Acquisition
Director of Marketing - Interactive

Rodale

(Privately Held; Publishing industry)

September 2005 — October 2007 (2 years 2 months)

Responsible for all external interactive customer acquisition strategies and results.

Expert Knowledge of:
· Natural Search Engine Optimization
· Paid Search Management
· CAN SPAM Compliant Email Marketing
· Image Based Online Media
· Third Party Adserving and Bid Management Systems
· Web Analytics Software
· Affiliate Networks and Systems
· Performance Based Media
· Brand Marketing
· Contextual and Behavioral Tactics and Systems
· Continuity Program Evaluation and Acquisition
· Online Lead Generation and Customer Acquisition
· Website Development Management
· Online Revenue Generation Models
· Site and Creative Manual and Automated Optimization
Sr. Marketing Manager - Interactive

Rodale

(Privately Held; 1001-5000 employees; Marketing and Advertising industry)

March 2006 — February 2007 (1 year )
Marketing Manager - Interactive

Rodale

(Privately Held; 501-1000 employees; Online Media industry)

September 2005 — March 2006 (7 months)

Manage all external online media campaigns for Rodale Interactive

Work across multiple performance based initiatives to ensure positive ROI per campaign

Work cohesively with the marketing team to identify areas of improvement within the offer flow

Source new online media placements and test systematically to unveil previously unused outlets that achieve desired results
Business Development Manager

ContextWeb

(Privately Held; 11-50 employees; Online Media industry)

April 2005 — September 2005 (6 months)

· Forging strategic partnerships with Tier One publishers to incorporate ContextWeb’s contextual text product on multiple pricing models.

· Negotiating aggressive Cost Per Thousand pricing from top tier publishers, circumventing major competitors exclusivity agreements
Digital Media Planner

FCBi - Merck Account

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

February 2004 — April 2005 (1 year 3 months)

• Monitored and optimized Singulair and Vytorin consumer accounts with billings in excess of $6mm

• Planned, implemented, and managed Merck’s online direct to physician effort for brands Arcoxia, Vytorin, Zetia, MerckMedicus, and MerckServices with media budgets in excess of $3.3mm

• Improved performance across all campaigns by automating creative optimization with preexisting third party adserving technology

• Worked cohesively with traditional advertising team to take advantage of media synergies and added value opportunities

• Worked with client creative agency and MerckSource promotional managers to implement contextually relevant rich media campaign that was fair balance compliant
Business Development Manager

Synergy6

(Privately Held; 51-200 employees; Online Media industry)

June 2002 — December 2004 (2 years 7 months)

• Purchased media on a cost per basis for Synergy6’s proprietary sites requiring skillful negotiations in order to secure a margin of > 20%

• Researched and evaluated competitive landscapes using demographical profiling and correlation tools such as @plan and AdRelevance. Performed over 75 targeted queries over an 8-month period

• Established “needs” profile for new clients based on existing online presence, competitive environment and specific online initiative

• Created over 30 marketing proposals for several Fortune 1000 clients consisting of: campaign objectives, media tactics and options, and placement rationale, relevance, and positioning

• Consistently exceeded internal benchmarks, by acquiring media at a significant savings compared to company’s average ROI

• Purchased over 9 billion Web ad impressions over an 8-month period from tier-one publishers, ad networks, portals and Websites including: AOL, Yahoo, MSN, Excite, Fastclick

Additional Information

Robert Derow’s Websites:

Robert Derow’s Interests:

Sports: Mountain Biking, Snowboarding, Surfing, and Baseball Interests: Anything to do with the ocean, the outdoors and the World Wide Web. Extensive travel to: Europe, South East Asia, Australia, New Zealand, Fiji, Caribbean, and India.

Robert Derow’s Groups:

~ Google Adwords Professional
~ ContextWeb Advisor
~ 212nyc.org
~ Internet Strategy Forum Member
~ Linkedin SEO Innovator

Internet Strategy Forum
Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
Linked Affiliate - A Place for Affiliate Marketers to Meet!
Search Engine Strategies Conference & Expo
eMarketing Association Network
Web & Marketing Analytics Group - IQ Workforce
Media Professionals Worldwide
Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc.
Phifer & Co - Advertising, PR, Marketing - Job Network
Marketers Vs Programmers
Search Marketing Careers
Coastal Clicks