
King Crayola at Winfield and Associates
Raleigh-Durham, North Carolina Area

King Crayola at Winfield and Associates
Raleigh-Durham, North Carolina Area
In my career, I have created a variety of projects including newspaper inserts, weekly print ads, dimensional direct mail pieces, magazines, trade shows and exhibits, TV and radio.
Many of my programs have been recognized by industry and advertising associations for their creative and/or business success. I am a dedicated professional whose accomplishments include:
• An advertising program for a new healthcare facility branded across multiple service lines which was recognized with two ADDYs from the Ad Club of the Triangle.
• A comprehensive ad campaign including television, print and radio for a major tractor manufacturer that was recognized with a "Best of National AgriMarketing Association" award for marketing communications
• An awareness campaign for a laboratory equipment manufacturer, that used a toucan as its mascot. The program was credited with increased sales, and earned a spot in the Creativity Annual
Creative Suite 3 (PhotoShop, Illustrator, Acrobat, ImageReady, GoLive, InDesign),
QuarkXpress, RealProducer, QuickTime, Premiere, LiveMotion (Flash), Word, PowerPoint
(Marketing and Advertising industry)
January 2009 — Present (7 months)
Award winning integrated advertising agency specializing in healthcare, automotive, and education utilizing interactive, print, and broadcast mediums.
(Privately Held; Public Relations and Communications industry)
March 2007 — January 2009 (1 year 11 months)
Hands on creative of award winning print and broadcast advertising, web development, corporate communications, and marketing materials.
(Privately Held; 11-50 employees; Printing industry)
March 2006 — March 2007 (1 year 1 month)
Supervise design and production of direct mail, packaging, and collateral material
(Privately Held; 11-50 employees; Marketing and Advertising industry)
March 1994 — March 2006 (12 years 1 month)
Determine creative direction of campaign and implement/supervise creative execution
Collaborate with editorial department on copy development
Supervise creative staff, graphic design and illustration
Respond to the demands of internal and external clients
Establish budgets, timetables and schedules
Coordinate interdepartmental production activities
Create three dimensional solutions for direct mail, packaging, and point-of-sale
Contract and supervise external vendors: printing, photography, illustration, video, radio, live talent
Associates , Advertising Graphic Design , 1976 — 1979
My Son's Music, Fishing, Ice Hockey, Racquet Ball, Snow Skiing, Chess, "B" Sci-Fi, and Bald Jokes
The Philharmonic Association, NC Wheelchair Athletes, AIGA, AMA, Ad Club of the Triangle, International Academy of Visual Arts
Ad Club of the Triangle, New York Art Directors Club, NAMA (National Agri-Marketing Association), AIGA, American Graphic Design, Creativity, Society of Publication Designer, Ozzie Awards, Bull Dog Award, Packaging Designer Council, 2008 Judge for International Academy of Visual Arts, Davey Awards Web Competition