Robert Butt

Current

Adjunct Instructor at University of South Carolina

Past

Owner at Marketing Performance
Marketing & Development Director at American Diabetes Association
Advertising Director at Belk

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Education

University of South Carolina-Columbia

Recommended

2 people have recommended Robert

Connections

94 connections

Industry

Marketing and Advertising

Websites

Robert Butt’s Summary

Robert L. Butt, Owner/President, Marketing Performance, LLC

For 25 years, Robert Butt has utilized his talents in marketing, advertising and public relations to change the faces of the companies and clients for which he has worked and to attain the positive bottom-line results for which his company is known.

Butt began his career as an Advertising Director for Belk Department Stores, one of the nation’s largest privately held department store chains. In 1995, he formed Marketing Performance which serves a diverse local, national, and international clientele from manufacturing companies to nonprofits.

Butt avails his clients of his expertise in the design and implementation of comprehensive marketing programs, the translation of statistical and marketing data into evaluative plans, and the production of award winning creative materials from television and print to interactive.

A recipient of the American Advertising Federation's G.D. Crain Award for Public Service and one of only two University of South Carolina's Aid to Advertising Education Award recipients, Butt also serves on the faculty as an adjunct professor in the College of Journalism and Mass Communications at USC- Columbia and is a contributing author to Creative Advertising Strategy, a college level textbook now in its 9th printing in 14 languages.

Butt received his degree from the Journalism School at USC in 1983.

Robert Butt’s Specialties:

We maintain global practices in the following areas: Tourism & Lifestyle, Consumer Brands, Corporate Reputation & Crisis Management, Corporate Governance, Public Affairs/Issues Management, Sports & Entertainment Marketing, Financial/Investor Relations, Healthcare and Technology.

Robert Butt’s Experience

Adjunct Instructor

University of South Carolina

(Educational Institution; Higher Education industry)

January 1999 — Present (10 years 11 months)

Adjunct Faculty member of the College of Mass Communication & Information Studies teaching Advertising Campaign Strategy
Owner

Marketing Performance

(Marketing and Advertising industry)

January 1996 — January 1999 (3 years 1 month)

We are a full service integrated research, marketing, creative and communications company known for our Insight/Out ™ approach; our unique process of research and evaluation, intuition, vision, creation and communication. We listen intently; shun formulaic answers; reinvent ourselves frequently; learn from any relevant source; and apply a cross-disciplined approach in order to lead clients effectively.

Our reputation is for insightful evaluation, ingenious strategy, unexpected solutions and mind-blowing creative.

We seek a balance between family, friends, health, leisure, development, opportunity, and work.

We always seek potential clients actively so that we can serve only those who need and want our help; we charge enough to maintain our core competence without losing our core character; and we have fun while we provide substantive answers to clients in a sustainable business environment.
Marketing & Development Director

American Diabetes Association

(Marketing and Advertising industry)

1992 — 1996 (4 years )
Advertising Director

Belk

(Marketing and Advertising industry)

1986 — 1990 (4 years )

Robert Butt’s Education

University of South Carolina-Columbia

BA , Journalism/Mass Comm , 1979 — 1983

Additional Information

Robert Butt’s Websites:

Robert Butt’s Interests:

Marketing Performance is an award winning marketing and communications strategy provider to consumer facing Fortune 1000 businesses worldwide since 1994. We are leaders in providing four things: * Insightful evaluation, * Transformative advice, * Ingenious strategic recommendations, and * Unexpected solutions to oftentimes complex marketing problems. We work with a small number of new clients annually and our services are not for everyone. We have crafted a finely tuned thought-leading practice. And we continue to refine our business and client base because there is nothing quite like the feeling of being part of lasting positive change on behalf of those clients.