Robert Carter

Current

• Web Marketing Specialist at RPM Visual Media
• SEO Consultant at WebTiger Search Marketing

Past

• Improv Instructor at Baltimore Improv Group
• Online Marketing & Business Instructor at Howard Community College
• Executive and Artistic Director at Baltimore Improv Group

• Search Marketing Manager at Ephricon Web Marketing
• Web Marketer at The Institute for Humane Studies
• Real Estate Agent at Phoenix Real Estate
• Systems Analyst at Social Security Administration

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Education

• University of Maryland College Park

Recommended

1 person has recommended Robert

Connections

194 connections

Industry

Marketing and Advertising

Websites

• RPM Visual Media

Robert Carter’s Summary

Robert is an SEO consultant who works with small to medium-sized businesses to increase their web presence, drive more customers to their sites, and to increase their sales and leads.

For a list of current and former clients, please visit my company's web site (http://www.webtigerseo.com/clients/).

Robert Carter’s Specialties:

Search Engine Optimization (SEO), Local SEO, Google Maps Optimization, Google AdWords, WordPress optimization, and Facebook advertising.

- Certified Google AdWords Professional.

- Proficient in Dreamweaver, HTML, and CSS.

- Working knowledge of PHP and JavaScript.

- Fluent in Spanish.

Robert Carter’s Experience

• Web Marketing Specialist

  RPM Visual Media

  (Privately Held; Media Production industry)

  August 2009 — Present (4 months)

• SEO Consultant

  WebTiger Search Marketing

  (Marketing and Advertising industry)

  August 2007 — Present (2 years 4 months)

  - Successfully increased sales and leads for all clients.
  
  - Increased traffic to client websites by employing search engine optimization (SEO) strategies.
  
  - Redesigned websites to improve usability, conversion rates, and search engine traffic.
  
  - Improved the rankings of websites in Google Maps and other local search engines (local search engine optimization).
  
  - Created successful Google AdWords pay-per-click (PPC) campaigns to drive paid traffic to client websites.
  
  - Increased click-through rates (CTR) while lowering average cost-per-click (CPC) rates for client AdWords campaigns.
  
  - Implemented custom WordPress blogs into existing client websites.
  
  - Created optimized content pages for client sites (SEO copywriting).

• Improv Instructor

  Baltimore Improv Group

  (Entertainment industry)

  October 2008 — December 2008 (3 months)

  - Taught intermediate improv and acting theory and techniques.
  
  - Led several improv workshops for entrepreneurship students at Howard Community College to improve their communication and public speaking skills.

• Online Marketing & Business Instructor

  Howard Community College

  (Educational Institution; 501-1000 employees; Higher Education industry)

  July 2008 — December 2008 (6 months)

  Taught local business owners how to better market their businesses using organic SEO techniques, Google AdWords, Google Maps, blogging, and other online marketing strategies.

• Executive and Artistic Director

  Baltimore Improv Group

  (Entertainment industry)

  April 2008 — December 2008 (9 months)

  - Led creative and operational staff of 30 people.
  
  - Created and implemented the artistic vision.
  
  - Marketed improv in Baltimore.
  
  - Communicated with the Board of Directors and attended monthly board meetings to make major strategic and financial decisions.
  
  - Created a strategic vision for the theater's financial growth and audience development.
  
  - Created a yearly budget.
  
  - Increased yearly class offerings and formalized curricula for a three-tiered improv training program.
  
  - Represented the Baltimore Improv Group at community and theater events throughout Baltimore.
  
  - Co-produced the 2008 Baltimore Improv Festival, which hosted improv troupes from Baltimore, New York, DC, and Philadelphia.
  
  - Managed day-to-day operations of a nonprofit comedy theater.

• Search Marketing Manager

  Ephricon Web Marketing

  (Marketing and Advertising industry)

  October 2007 — February 2008 (5 months)

  - Achieved and maintained top 10 rankings for important keywords for small business and professional services clients.
  
  - Increase organic search traffic for small business and professional services clients.
  
  - Increased total conversions and conversion rates for small business and professional services clients.
  
  - Managed all components of ongoing organic SEO campaigns, including keyword research, on-page optimization, technical optimization, link building, conversion optimization, content creation, and optimization for Google maps.
  
  - Lowered costs while improving conversion rates of several Google Adwords campaigns.

• Web Marketer

  The Institute for Humane Studies

  (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

  September 2007 — January 2008 (5 months)

  - Online marketing strategy and social media outreach.
  
  - Community building on Facebook.
  
  - Search engine optimization (SEO) and conversion optimization.
  
  - PPC advertising with Google Adwords and Facebook's ad platform.

• Real Estate Agent

  Phoenix Real Estate

  (Real Estate industry)

  October 2006 — September 2007 (1 year )

  - Sold and marketed investment real estate in Baltimore City.

• Systems Analyst

  Social Security Administration

  (Government Agency; 1001-5000 employees; Government Administration industry)

  May 2004 — June 2006 (2 years 2 months)

  - Analyzed business processes and gathered systems requirements.
  
  - Wrote technical requirements for online business applications.
  
  - Conducted computer training for new employees at branch offices around the U.S.
  
  - Tested systems in coordination with my team to ensure usability and solve technical challenges.

Robert Carter’s Education

• University of Maryland College Park

  B.A. , Spanish & French , 1999 — 2003

  - Member of Phi Beta Kappa honors society.
  - GPA: 3.78.

  Activities and Societies:

  - Honors program.
  - Study abroad in Buenos Aires, Argentina and Nice, France.

Additional Information

Robert Carter’s Websites:

• RPM Visual Media

Robert Carter’s Interests:

Marketing, SEO, economics, improv, comedy, travel.

Robert Carter’s Groups:

SEMPO

•    The Institute for Humane Studies
•    LinkedSEO
•    Search Marketing Salon
•    Online Lead Generation

Robert Carter’s Honors:

Phi Beta Kappa

Robert Carter’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests