Robert Alexander

Robert Alexander

Helping my Clients use Digital Marketing to Engage with their Audience and Close MORE Business Faster

Greenville, South Carolina Area
Marketing and Advertising

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Robert Alexander's Overview


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Robert Alexander's Summary

A customer-focused marketing account executive that specializes in driving business value through consulting engagements with clients around brand awareness, customer acquisition, retention, and audience engagement using digital marketing strategies.

I am a Gamechanger and a Rainmaker for my clients, challenging them to think of new, innovative ways to engage their prospects and clients that drives customer acquisition and retention with the ultimate goal of long term brand loyalty and revenue generation.

I love helping Sales and Marketing teams work together.

I communicate in a visual way. I like to tell stories using Whiteboard and Infographics that are meaningful, relevant, and CHANGE the way people FEEL.

Specialties Include (but are not limited to):

> Helping Others
> New Business (Hunter) Sales
> Audience Building
> Business Process Optimization
> Customer Experience Transformation
> Customer (CRM) Service Automation / Workflow optimization
> Customer Acquisition / Retention
> Email Marketing
> Marketing Automation
> Mobile Marketing (SMS/Text, Mobile Push, Responsive Email Design)
> Social Media Marketing / Advertising
> Social Listening (Radian6)
> Social Publishing (Buddy Media)
> and Microsoft Dynamics CRM Integration
> Lead Generation / Lead Nurturing / Lead Scoring / Relationship Marketing
> Campaign Management / Journey Mapping
> B2B Marketing
> B2C Marketing
> Cross-channel digital marketing
> RFM Modeling
> Pay-Per-Click (PPC) Advertising
> Search Engine Optimization / Search Engine Marketing (SEO / SEM)
> Contact Center / Customer Service Design and Build

Robert Alexander's Experience

Enterprise Account Executive


Public Company; 1001-5000 employees; Computer Software industry

December 2013Present (10 months) Greenville, South Carolina Area

I help organizations develop multi-channel digital marketing strategies that enable them to drive phenomenal business results. For some organizations, it may be about taking their offline (tv, radio, print ad) marketing strategies and developing online strategies. For others who are already marketing in a digital world, they may need strategy and tools to drive better return. Call us! The ExactTarget team would love to help!

1:1 data-driven messaging, lifecycle marketing, marketing automation, email, mobile, SMS, mobile push messaging, social media marketing, data & analytics, web personalization, guided product/selling technology, CRM/data integration, marketing consulting, software-as-a-service (SaaS), digital marketing software.

In July 2013, ExactTarget, was acquired by, the world’s #1 CRM platform. By bringing together ExactTarget’s industry-leading marketing automation and campaign management capabilities with’s social marketing solutions (publishing with BuddyMedia, listening with Radian6 and advertising with, we are delivering the marketing platform of choice for CMOs.

Applications Sales Manager, CRM Service Automation


Public Company; 10,001+ employees; ORCL; Information Technology and Services industry

August 2012January 2014 (1 year 6 months) Greenville, South Carolina Area

Provide software solutions from within the Oracle Customer Experience (CX) portfolio. Primary focus is Oracle Service Cloud, and Social Relationship Management solutions for Named Accounts (up to $500M) across NC, SC and GA. Our solutions empower brands to understand customer needs, solve customer problems and ensure delightful customer experiences. By providing a unified cross-channel solution that spans web, mobile, call center, email, chat, knowledge and social, we connect every interaction your customer has with your brand.

Our solutions provide Enterprise-wide Knowledge Management, ensure process compliance and enable process automation.

We serve a wide range of industries including: Retail, High-Tech, Software, Telecommunications, Utilities, Financial Services (Insurance, Banking, Collections), Non-Profit Organizations, Professional/Membership Associations, Online Services, Wholesalers/Distributors, Pharma, Healthcare (patient journey), Higher Education, and Manufacturers.

Unified Communications Consultant

Siemens Enterprise Communications

Privately Held; 10,001+ employees; Telecommunications industry

January 2010September 2012 (2 years 9 months) greenville, south carolina area

Drives new sales and design engineering business of hosted communications solutions to National and Global Fortune 500 companies for the joint venture between the American private equity firm The Gores Group and the German industrial conglomerate Siemens AG. Helps clients improve business efficiency and effectiveness using unified communications technologies and contact center applications. Skilled in consultant-level engagement with customer service organizations to improve business processes and enhance customer service, including ROI analysis. Role is balanced blend of executive consultant and technical sales engineering.

* Grew new business by 70% in FY2011

- Serves as a webinar panelist and guest speaker on Unified Communications Architectures
- Specializes in Google application integration (gFusion)
- SAP CRM, integrations with Contact Center
- Provides expert consultation for virtualized VMware deployment for hosted voice
- Specializes in unified communications solutions and Bring Your Own Device (BYOD) integrations
- Creates Statement of Work (SOW) and Proposals for solution presentation and delivery
- Develops new business by identifying target market and generating qualified leads
- Cultivates trust-based business relationships with technical staff to C-Level executives
- Coordinates preparation and conducts custom on-site sales presentations/demonstrations
- Fosters strategic partnerships with large enterprises
- Retains existing clientele by providing excellent customer service, education and follow-up
- Works with Manufacturing, Finance, Insurance, Government and Retail enterprise organizations
- Responsible for architecting Global unified communications solution for Fortune 100 manufacturer hosted with Verizon/Terremark across North America, EMEA, and APAC theaters. Design became go-to-market reference architecture for "Voice as a Service" (VaaS) offer for Siemens-Verizon customers.

Consulting Sales Engineer, Contact Center


Privately Held; 10,001+ employees; Telecommunications industry

June 2006January 2010 (3 years 8 months) Southeast U.S.

Captured new business through pre-sales engineering support for Avaya, a global leader in business communications. Works across company product lines including IP Telephony, Unified Communications and Mobility with special attention towards Customer Contact, Call Center design and solution development, reporting, analytics, speech-enabled self-service, IVR, Nuance, call recording, business process re-engineering, ROI/TCO analysis, and workforce optimization. - Penetrated numerous industries including Finance, Education, Government, Healthcare, Manufacturing, Retail, Utility, and Energy.

* Awarded Application Sales Top Achiever Award for reaching 103% of quota in FY2009

- Nationally recognized for outstanding performance in new business attainment in FY2007
- Achieved 63% of revenue from new customers
- Member of advisory team driving solution requirements and social networking plan integration
- Key member of social media team
- Used social media to grow new business (LinkedIn, Facebook, Twitter, Yammer)
- Provided support and subject matter expertise to customers and business partners
- Provided expertise on application drivers; designed digital, IP and SIP call center solutions
- Developed call recording infrastructure
- Used Witness, Verint and NICE call recording and speech analytics solutions
- Conducted educational classes to sales and business partners driving sales performance

Application Sales Executive - Contact Center / Customer Service


Privately Held; 10,001+ employees; Telecommunications industry

June 2006January 2010 (3 years 8 months) southeast us

Technical Sales Account Executive responsible from driving application sales in high profile major accounts within the Southeast US. Customers included: Michelin NA, Sealed Air, Duke Energy, SCANA, Suncom Wireless, AAA National.

Executive Sales Consultant, North America

Flexlight Networks

Privately Held; 51-200 employees; Telecommunications industry

January 2006June 2006 (6 months) Greenville, South Carolina Area

Retained as a Sales Consultant to one of Israel’s most promising high-tech venture start-ups delivering Gigabit Passive Optical Networking (GPON) solutions for Residential and Business applications. Hired by President of Company (former colleague at Nortel). Assisted executive management team with go-to-marketing strategy in North America for Fiber-to-the-X (FTTX), Fiber-to-the-Premise (FTTP), Fiber-to-the-Home (FTTH), and Fiber-to-the-Business (FTTB) OSP solutions. Targeted and penetrated new markets including Rural/Independent Telephone Companies (IOC), Cable, Multiple System Operator (MSO), Planned Communities, Utility Companies, Telecom Consultants, Wireless Carriers, and Real Estate Developers.

- Developed product and marketing requirements for North America
- Provide subject matter expertise on application drivers
- Specialized in security, mobile broadband (WiFi and WiMax)
- Sold telephone, high-speed Internet, location-based RFID and video
- Established and built partner channel alliances
- Partners included: ZTE USA, AFL Telecommunications and GE Ecomagination
- Primary competitors were Wave7 Optics, Alcatel and Calix

Regional Sales Manager, Enterprise Solutions

Nortel Networks

Public Company; 201-500 employees; NRTLQ; Telecommunications industry

March 2004February 2006 (2 years) Greenville, South Carolina Area

Primary business consultant to medium and large enterprise accounts for a multinational telecommunications company. Applied technology subject matter expertise to help clientele gain a competitive advantage, brought new services and solutions to market and secured operational savings.

- Grew revenues ~30% in 2 years
- Sold to Manufacturing, Distribution, Local Government, Healthcare, and Education sectors
- Managed a territory valued at $7.5M
- Grew business run rate to over $10M in two years
- Territory covered Charlotte, NC westward and greater Greenville, and Columbia SC markets
- Knowledgeable in distance learning and collaboration
- Specialized in Call Center/IVR (Symposium, Periphonics, MPS500)
- Sold security solutions: VPN, Firewall, Intrusion Detection, IDS/IPS, video surveillance
- Presented indoor and outdoor wireless solutions
- Experienced in WiFi, 802.11 a/b/g, WiMax, 802.16, Mesh, Point-to-point, point-to-multipoint

Director of Sales, Eastern U.S.


Privately Held; 1001-5000 employees; Telecommunications industry

March 2003March 2004 (1 year 1 month) Greenville, South Carolina Area

Developed and secured new business for a global leader of IP infrastructure solutions. Cultivated partnerships with Alcatel FTTU, Wave7 Optics, Airspan, Broadsoft, Sylantro, Quantum Bridge Communications (now Motorola) and AFC resulting in several joint customers. Accounts included: Dalton Utilities (OptiLink), Bristol Virginia Utilities (OptiNet), Hancock Telecom, Hemingford Telephone Company, RCN, Videotron, and Cox Communications.

- Developed and sold packet telephony gateway solutions
- Secured contracts with MSO, Cable, RBOC, IOC and utility service providers
- Specialized in Fiber-to-the-User (FTTU, FTTH, FTTP, FTTB BPON/EPON)
- Sold Wireless and PacketCable deployments for "triple play" (voice, video and data)
- Successfully out negotiated competitors Nuera, Audiocodes, Zhone Technologies, Sentito

Senior Sales Executive, Service Provider Solutions

Nortel Networks

Public Company; 201-500 employees; NRTLQ; Telecommunications industry

October 1999December 2001 (2 years 3 months) Eastern US

Key member of highly technical engineering “Tiger Team” possessing exemplary business acumen for a large multinational telecommunications company tasked to introduce a new, high-profile product. Subject Matter Expert on Voice-over-Packet (VoIP and VoATM) and soft-switch technologies to CLEC, RBOC and other global communications companies in Eastern U.S., Canada, South America( primarily to Argentina, Mexico, Brazil) and the Caribbean (Leeward and Windward Islands). Notable Accounts included: Cable & Wireless, Global Crossing, BellSouth, Cingular, Sprint, Trivergent/NuVox, Cox Communications, Madison River Communications, Telefonica and others.

* #1 in Sale Award (Top Achiever) and Circle of Excellence for top 10% of performers in company, each received 2-times for outstanding sales performance

- Grew new product from origin to $70M globally
- Top contributor in an elite 5-person team responsible for approximately 63% of team revenue.
- Won contracts negotiations against Sonus Networks, ECI Telecom, Lucent, Taqua, etc.
- Collaborated with customer product management teams to deliver new services/solutions
- Managed Wavelength Services, Optical Ethernet using Nortel solutions
- Served as technical advisor in the acquision of Access equipment maker Sonoma Systems

Regional Sales Manager, Southeast

Madge Networks

Public Company; 1001-5000 employees; MADGF; Computer Networking industry

October 1998October 1999 (1 year 1 month) Greater Atlanta Area

Grew new business for a leading networking technology company in the 1990s and pioneer of high-speed networking solutions (now Avaya Inc.). Managed a 7-state southern region including North Carolina, South Carolina, Georgia, Florida, Tennessee, and Kentucky.

* Ranked #1 sales representative in North America (including Canada) for FY 1999

- Attained $15M in profits and a 40% YOY increase in revenue in FY1999
- Managed 2 Sales Representatives and 1 Sales Engineer
- Developed and executed an annual business plan and sales strategy
- Established reseller partnerships with Fortune 100 accounts
- Competed head-to-head with IBM, Bay Networks/Nortel, Cisco, Olicom, and 3Com

Senior Systems Engineer

Newbridge Networks

Public Company; 1001-5000 employees; NNC; Telecommunications industry

August 1997October 1998 (1 year 3 months) Greater Atlanta Area

Developed and supported Fortune 100 enterprise accounts and a reseller channel for a large data networking company (now Alcatel). Managed VIVID ATM, Ethernet, video, and sync/async networking products.

- Assisted BellSouth International account team with IP initiatives
- Managed RFP response, network design and trial installations
- Provided trade show support, product demonstrations, presentations and training

Strategic Account Engineer / SE Manager

Madge Networks

Public Company; 1001-5000 employees; MADGF; Computer Networking industry

July 1995August 1997 (2 years 2 months) Greater Atlanta Area

Provided pre-sales engineering support for Madge Networks (now Avaya Inc.) a leading networking technology company in the 1990s and pioneer of high-speed networking solutions. Worked with Token Ring, Asynchronous Transfer Mode (ATM,) Ethernet and ISDN video networking products. Major national accounts included: Delta Airlines, Southern Company, Coca Cola, Georgia Pacific, United Healthcare, State of Georgia, Norton Healthcare and Georgia Public Television.

* Given “Makes a Difference” Award (Top 5%) for outstanding sales and customer support, 1996, 1997

- Managed 5 Systems Engineers convering the Southeast U.S.
- Provided pre-sales support vertically from engineering staff to C-level
- Collaborated regularly with CIO and CTO level

Senior Staff Consultant

The Registry

Privately Held; 501-1000 employees; Staffing and Recruiting industry

June 1994July 1995 (1 year 2 months) Greater Atlanta Area

Primary contact and principal consultant for the Hewlett Packard (HP) high-profile, major account. Provided tier 3 support to HP Field Engineers on NetServer, Vectra PC products while offering Novell NetWare and Microsoft Windows client and server support.

- Specialized in Novell Netware, MS Windows NT network operating systems, HP Net Servers
- Trained HP Field Engineers and call center staff
- Created first MS Windows NT network administrator training curriculum
- Created troubleshooting and maintenance analysis procedures for servicing systems
- Reduced field engineer recalls by 20%+ by training and documenting procedures
- Procured significant annual savings

Response Center Engineer


Public Company; 10,001+ employees; HPQ; Information Technology and Services industry

June 1994July 1995 (1 year 2 months) Greater Atlanta Area

Principal consultant for the Hewlett Packard (HP) account for The Registry (now Aquent). See above for job details.

Senior Network Engineer


Public Company; 10,001+ employees; Telecommunications industry

June 1993June 1994 (1 year 1 month) Greater Atlanta Area

Retained on a contract consulting position with GTE Wireless (now Verizon Wireless) that merged with Contel Cellular (now Sprint). Designed, implemented, and supported the company’s network infrastructure including Local Area Network (LAN), Wide Area Network (WAN), Internet, remote access systems, and authentication platforms.

- Engineered and built LAN and WAN networks for company call centers
- Provided top-tier technical support to 2,000+ end users and 4 regional network administrators
- Developed and deployed security policies, standards and procedures
- Oversaw network capacity planning, performance tuning and troubleshooting
- Managed and maintained network monitoring systems
- Installed, configured and maintained network intrusion prevention systems and firewalls
- Proactively assessed potential risk and vulnerabilities to network and technology systems

Senior Network Engineer

GTE Mobilnet

June 1993June 1994 (1 year 1 month) Greater Atlanta Area

GTE Wireless (now Verizon Wireless) merged with Contel Cellular. See above for job details.

Lead Product Specialist


Public Company; 10,001+ employees; IBM; Information Technology and Services industry

January 1991June 1993 (2 years 6 months) Greater Atlanta Area

Progressively promoted within IBM, an American multinational corporation and the third-largest publicly traded technology company in the world by market capitalization. Originally served as Call Center Specialist; quickly assumed network administration duties for 400-personnel.

* Won IBM “Great Idea” Award for developing MAPS (Maintenance Analysis Procedural System) a database used to troubleshoot PC issues by call center agents. Led to 22% reduction in parts replacements due to improved problem diagnosis and accurate parts shipping. Also, reduced average call handle time in the contact center by over 3 minutes.

- Provided tier-two support for IBM PS/2 server and notebook computers
- Led call center operations during peak periods improving customer service and efficiency
- Created 3rd party interoperability lab testing customer solutions with IBM technologies
- Introduced in-house repair depot for IBM PS/1 notebook computers
- Oversaw Novel NetWare and IBM LAN server network
- Network supported the call center, Rolm phone system and Automatic Call Distributor (ACD)

Robert Alexander's Skills & Expertise

  1. Enterprise Software
  2. Unified Communications
  3. SaaS
  4. CRM
  5. Cloud Computing
  6. Telecommunications
  8. Networking
  9. Pre-sales
  10. Sales
  11. Avaya
  12. Competitive Analysis
  13. Call Centers
  14. Strategic Partnerships
  15. Contact Centers
  16. Strategy
  17. Negotiation
  18. Customer Experience
  19. IP
  20. Business Strategy
  21. Start-ups
  22. IVR
  23. Analytics
  24. Go-to-market Strategy
  25. Customer Retention
  26. Wireless
  27. Lead Generation
  28. Mobile Devices
  29. Customer Acquisition
  30. Workforce Management
  31. Knowledge Management
  32. ROI/TCO Analysis
  33. Sales Enablement
  34. Email Marketing
  35. Marketing Automation
  36. Digital Marketing
  37. Web Self Service
  38. Social Media
  39. Mobile Marketing
  40. Brand Management
  41. Social Selling
  42. Social Marketing
  43. Social Listening
  44. SEM
  45. Challenger Sale
  46. Radian6
  47. Customer Loyalty Management
  48. SEO
  49. RFM
  50. Account Planning

View All (50) Skills View Fewer Skills

Robert Alexander's Certifications

  • Avaya Certified Specialist - Contact Center

    • Avaya Inc.
  • Avaya Certified Associate - Self-Service IVR (Voice Portal)

    • Avaya Inc.
  • Novell Certified NetWare Engineer (CNE)

    • Novell Inc.
    • February 1993
  • 4 Steps to More Sales Using LinkedIn

    • Integrated Alliances
  • ValuBase Selling

    • Holden
    • March 1998
  • Executive Selling

    • Target Account Selling (TAS)
  • Solution Selling

    • Sales Performance International (SPI)
  • Social Selling

    • Oracle

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