Robert Shaw
Strategic consultant, keynote presenter, author and professor
- Location
- London, United Kingdom
- Industry
- Management Consulting
As a LinkedIn member, you'll join 150 million other professionals who are sharing connections, ideas, and opportunities. And it's free! You'll also be able to:
- See who you and Robert Shaw know in common
- Get introduced to Robert Shaw
- Contact Robert Shaw directly
Robert Shaw's Overview
- Current
-
- Director at Business Economics Ltd
- Professor at Cass Business School
- Director at Value Based Marketing Forum
- Past
-
- Professor at Cranfield University School of Management
- Marketing Consulting Practice at Accenture (formerly Andersen Consulting)
- Head of Special Projects at Coors Brewers
- Head of Operational Research team in Energy Economics at British Coal
- Education
-
- Brunel University
- University of Cambridge
- University of Cambridge
-
William Hulme's Grammar School
- Recommendations
-
33 people have recommended Robert
- Connections
-
500+ connections
- Websites
Robert Shaw's Summary
CEO magazine nominated him recently as a “leading new-generation business guru”. Twice author # 1 Marketing Book of the year.
Works as a consultant for companies as diverse as Barclays, BP, Manchester United and Universal Music, bringing with him a fantastic network of associates and real experts.
Through the years, world-recognized experts such as Philip Kotler, Jean-Claude Larreche, Malcolm McDonald, Andrew Ehrenberg and Don Shultz, as well as Industry icons including Sir Martin Sorrell, Sir Paul Judge, Sir Roy Gardner and Lord Marshall, (to namedrop a select few), have endorsed Shaw's pioneering Marketing Analytics work, which today is used by some of the world's largest corporations.
Specialties
One of the world's primary Marketing Analytics gurus. High performance marketing, sales and service.
Robert Shaw's Experience
Professor
Cass Business School
Educational Institution; 201-500 employees; Higher Education industry
January 2004 – Present (8 years 2 months)
Research on Marketing Decision Making and Effectiveness. Teaching how to use marketing effectiveness models and data.
Director
Value Based Marketing Forum
Privately Held; 1-10 employees; Marketing and Advertising industry
August 1989 – Present (22 years 7 months)
We're a leading Marketing Analytics firm.
Founded in the UK in 1989, we've worked with over 100 brands, typically large corporate brands, such as BP, Citi, and Universal Music, but also smaller ones including Book Club Associates and Manchester United.
We acknowledge freely we're a modest organisation, but punch well above our weight, and are highly regarded for delivering brilliant results.
We've undertaken extensive research into best-practice in Marketing Analytics, been awarded honorary professorships and written best-selling books that have been translated into 8 languages.
We're independent and not linked to any Agency group.
Specialties
Decision Support, Optimisation, Econometrics
Marketing Consulting Practice
Accenture (formerly Andersen Consulting)
Public Company; 10,001+ employees; ACN; Management Consulting industry
1982 – 1989 (7 years)
Established and headed marketing consulting practice in UK, working closely with Robert and Kate Kestnbaum in Chicago. Developed some of the world's first customer marketing databases, coined the term "database marketing", and wrote book of same title.
Head of Special Projects
Coors Brewers
Public Company; 1001-5000 employees; Food & Beverages industry
1979 – 1982 (3 years)
Head of special projects, running business analysis and models for Board. Scope included marketing, sales force, pricing, logistics and manufacturing.
Robert Shaw's Skills & Expertise
- Marketing Analytics
- Optimisation
- Econometrics
- Marketing Research
- Performance Metrics
- Balanced Scorecard
- Media Planning
- Marketing Strategy
- Operations Research
- Management Science
- Business Statistics
- Marketing Science
- Multivariate Statistics
- Sales Analytics
- Sales Metrics
- Database Marketing
- Marketing Automation
- Marketing ROI
- Marketing Mix Modeling
- Conference Speaking
- Book Writing
- Research Papers
- Marketing Literature
- Brand Loyalty
- Brand Equity
- Brand Tracking
- Advertising Research
- Multivariate Analysis
- Statistical Modeling
- Management Consulting
- Segmentation
- Market Research
- Consumer Insights
- Business Strategy
- Customer Insight
- Market Analysis
- Strategy Development
- Predictive Analytics
- Data Analysis
- Competitive Analysis
- Predictive Modeling
- Strategic Planning
- Business Intelligence
- Direct Marketing
- Optimization
- Forecasting
- Statistics
- Customer Loyalty
- Integrated Marketing
Robert Shaw's Publications
-
Marketing Payback: is your marketing profitable?
- FT Prentice Hall
- 2005
Authors: Robert Shaw, David Merrick -
Return on Ideas
- Chartered Institute of Marketing
- 2009
Authors: Robert Shaw -
Computer-aided marketing and selling: information asset management
- Butterworth Heinemann
- 1991
Authors: Robert Shaw -
Marketing accountability: improving business performance
- Financial Times Reports
- 1997
Authors: Robert Shaw, Laura Mazur -
Measuring and Valuing Customer Relationships
- Business Intelligence
- 1999
Authors: Robert Shaw -
Marketing: Real People, Real Decisions
- FT Prentice Hall
- 2010
Authors: Robert Shaw, Vincent Mitchell, Michael R Solomon, Greg W Marshall, Elnora W Stewart, Bradley R Barnes -
Getting Better Value from Marketing Investments
- Cranfield School of Management
- 2002
Authors: Robert Shaw -
Improving Marketing Effectiveness
- Economist Books
- 1998
Authors: Robert ShawOn the 20 key metrics in marketing and why they are important.
-
Database Marketing
- Gower
- 1987
Authors: Robert Shaw, Merlin StoneThe first, the original defining book about Database Marketing.
-
Optimizing Marketing: the Ideas to Demand Chain
- Emory Marketing Institute
- November 2010
Authors: Robert Shaw, Philip KotlerMarketing is the least efficient process in business today, while at the same time being one of the most important. Yet within it there is a business process that can be simplified and streamlined. Robert Shaw and Philip Kotler describe a comprehensive framework for auditing and transforming for long-term efficiency embraced by giants such as Diageo and l’Oréal.
-
How to transform marketing through IT
- Management Today
- 1994
Authors: Robert ShawA research report about how marketing departments really use IT - beyond the hype of CRM. Updating the ITIMS report, including user experiences of the technology.
-
ITIMS: information technology in marketing and sales
- Andersen Consulting
- 1988
Authors: Robert ShawThe first survey carried out on software in Sales and Marketing. Shows the state of play in 1988, ten years before the rise of Siebel.
-
Pseudamusium ellipticum limestone - a new lithostratigraphic unit in the Lower Carboniferous
- Mercian Geologist
- 1970
Authors: Robert Shaw -
The effects of energy conservation on pionization
- Nuclear Physics
- 1974
Authors: Robert Shaw
-
Capital cost escalation and the choice of nuclear power stations
- Energy Policy
- December 1979
Authors: Robert Shaw
Robert Shaw's Education
Brunel University
MSc, Operational Research
1975 – 1978
Business modelling
Marketing analysis
Econometrics
Simulation models
University of Cambridge
PhD, Nuclear Physics
1971 – 1974
Published scientific papers on high energy particle physics
University of Cambridge
First Class Honours, Advanced Physics
1968 – 1972
William Hulme's Grammar School
A level, Maths, Physics, Chemistry
1961 – 1968
Robert Shaw's Additional Information
- Websites:
- Groups and Associations:
-
Chartered Institute of Marketing (Fellow), Marketing Society (Fellow), Worshipful Company of Marketors (member of Think Tank)
-
- Honors and Awards:
-
World Brands Congress "Brand Leadership Award"
CEO Magazine “leading new-generation biz guru"
CIM "marketing book of the year author"
Patent for media content broking system
Management Consultants Association, best marketing book of the year
View Robert Shaw’s full profile to...
- See who you and Robert Shaw know in common
- Get introduced to Robert Shaw
- Contact Robert Shaw directly
Not the Robert Shaw you were looking for? View more »
