National Account Manager at Premiere Radio Networks
Greater New York City Area
National Account Manager at Premiere Radio Networks
Greater New York City Area
A broad range of experience from traditional and non-traditional media acquired in 15 years of helping to grow an entrepreneurial start-up into a top tier national radio network; starting and leading a new media company that helped to re-shape Internet advertising; and developing new revenue opportunities for one of the world's largest broadcast media organizations have lead to a fulfilling career and a love of all things media.
Revenue generation
(Public Company; 10,001 or more employees; CCU; Broadcast Media industry)
December 2003 — Present (6 years 1 month)
*Formulate defined media plans, marketing opportunities and promotional strategies for Fortune 500 clients to maximize their marketing budgets in Network Radio
*Increased direct billings from $3.5 million to $27.2 million per year from 2003-2008
*Developed $13,500,000 dollars of new business from clients who previously did not advertise in network radio
*Exceeded budget goals by a collective 195% over the first five years at the company
(Privately Held; 201-500 employees; Broadcast Media industry)
October 2001 — December 2003 (2 years 3 months)
*Managed a portfolio of 14 network radio properties for Yahoo's Launch Media networks - all of them brought to profitability by 2003 and subsequently sold to United Stations.
*Created, co-developed and launched the "Jones Prep" Services syndicated nationally to the radio industry
*Managed the New York Affiliate Relations department and satellite offices in Connecticut and Toronto
*Budgeting, Marketing and Contracting responsibilities of all of the nationally syndicated radio programs and services sold out of the New York Office
(Privately Held; 11-50 employees; Online Media industry)
August 1999 — October 2001 (2 years 3 months)
*Launched and led what would become one of the largest streaming media advertising networks on the internet - essentially establishing the business model for monetizing the Internet broadcasting industry.
*Generated 98% of all year 2000 revenue for the division
*Built, motivated and managed a world-class Business Development team who's responsibilities included identifying and developing strategic partnerships/alliances with content providers and technology suppliers
*Conducted financial and qualitative analysis on all potential business relationships to determine viability
*Structured and negotiated financial and legal terms for revenue sharing partnerships
1984 — 1988
1980 — 1984