Rob Walker

Current

• Internet Marketing Manager at Crayola LLC

Past

• Internet Marketing Manager at Computer Associates / Consumer Group
• Director, Web Services at FortuneCity.com Inc.
• Account Manager at American Power Conversion, APC

see less...

Education

• New York University
• Ohio University

Recommended

11 people have recommended Rob

Connections

232 connections

Industry

Internet

Websites

• My Company
• My Blog
• Twitter

Rob Walker’s Summary

Internet Marketing professional with over 10 years experience managing teams and vendors that develop and operate consumer facing web sites.

Extensive experience in translating business objectives into highly effective online applications. Demonstrated executional excellence in the development of dozens of large scale web site deployments and numerous promotional, social networking, and advertising projects. Highly effective in managing cross functional teams that bring Marketing, Technology, and Design together to exceed business objectives. Have managed the creation and operation of E-commerce, Subscription, Lead Generation, Free-to-Paid, Advertising, Community and Consumer Activation web sites for the North American and European markets.

Have directly managed Internet-Product Managers, Project Managers, Producers, Web Designers, Business Analysts, Consumer Support and Community Managers. Have managed cross functional teams that included Software Architects, Developers, Coders, DBAs, and System Administrators. Have developed and managed relationships with leading advertising, social networking, game and application development agencies and vendors.

Rob Walker’s Specialties:

10+ years experience managing web site development, online advertising and promotions, social networking, SEO, CPC, email marketing, video production, online game and application development.

Rob Walker’s Experience

• Internet Marketing Manager

  Crayola LLC

  (Privately Held; Consumer Goods industry)

  November 2006 — Present (3 years 1 month)

  Responsible for the development and operation of Crayola's North American web sites and online applications. Directly manage internal design resources and agency relationships. Indirectly manage internal developers and system administrators. Develop and execute Crayola's digital consumer activation strategies and participate in the development and execution of digitally interactive products.

• Internet Marketing Manager

  Computer Associates / Consumer Group

  (Computer Software industry)

  July 2005 — November 2006 (1 year 5 months)

  Responsible for the development and execution of growth strategies for online e-commerce sales of CA's consumer software products. Developed free-to-paid trial models that significantly increased direct sales. Drove over $7MM in annual online sales through SEO, CPC, Affiliate, Email, and other online consumer acquisition.

• Director, Web Services

  FortuneCity.com Inc.

  (Internet industry)

  September 1999 — July 2005 (5 years 11 months)

  Fortunecity.com Inc. ran a collection of over 25 web sites in eleven different languages that amounted to being the 21st largest media property on the internet in 2000. The community driven web sites, totaling over 9MM members, included Fortunecity.com, Acmecity.com, V3.com, MyPhotoAlbum.com, HotGames.com, Ampira.com, and many more.
  
  1999 - 2002: Created and directly managed the Product Management team that included 5 individuals responsible for monetizing the web sites by executing inventory growth and optimization strategies.
  
  2001 - 2005: Responsible for developing and executing e-commerce strategies through the acquisition of iReg.com, the development of Ampira Web Hosting sales, Fortunecity Small Business web site design services, and MyPhotoAblum.com photo printing. Directly managed marketing managers, web designers, business analysts, and consumer support team.

• Account Manager

  American Power Conversion, APC

  (Public Company; 1001-5000 employees; apcc; Computer Hardware industry)

  January 1995 — September 1999 (4 years 9 months)

  Strategic Alliance Account Manager responsible for the revenue growth of consumer products through our Direct Channel partners Gateway, Micron, and Compaq Direct. Oversaw every aspect of relationship. Grew sales 100% year over year by positioning APC products within partners Web Sites, Catalogs, Retail, and Telemarketing initiatives.

Rob Walker’s Education

• New York University

  Pro. Cert. , Interactive and Direct Marketing , 2005 — 2006

  I moved out of NY before completing this certificate -- but will leave it here because it was a tremendously valuable part of my formal education.

• Ohio University

  BA Business , Marketing , 1989 — 1993

Additional Information

Rob Walker’s Websites:

• My Company
• My Blog
• Twitter