Rob Walker

Current

• Internet Marketing Manager at Crayola LLC

Past

• Internet Marketing Manager at Computer Associates / Consumer Group
• Director of Web Services at FortuneCity.com Inc.
• Account Manager at American Power Conversion, APC

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Education

• New York University
• Ohio University

Recommended

8 people have recommended Rob

Connections

226 connections

Industry

Internet

Websites

• My Company
• My Blog
• Twitter

Rob Walker’s Summary

I am an Internet Marketing professional focused on driving business results through digitally connected channels.

By originating business objectives, developing sound strategies, and executing high impact tactics I have created several new revenue streams over the last 10 years.

I grew APC's direct channel business over 200% in 3 years. I developed several online businesses for FortuneCity.com during the dotcom bubble and bust periods. At CA I reversed declining online sales of several software titles by deploying a free-to-paid model. And at Crayola I have developed and executed strategies that help move this 100+ year old brand into the digital age.

I love what I do!

Rob Walker’s Specialties:

10+ years experience in web site development, online advertising and promotion, social networking, SEO, CPC, email marketing, online video production, and traffic analysis. I'm a PMP certified project manager that drives business results.

Rob Walker’s Experience

• Internet Marketing Manager

  Crayola LLC

  (Privately Held; Consumer Goods industry)

  November 2006 — Present (3 years 1 month)

  My focus at Crayola is to maximize the promotional value of Crayola.com, expand our reach into Social Networks, and develop new online/offline play patterns for our products. I'm very excited about the possibilities of leveraging the power of the Internet to bring a new dimension to children's creative development.

• Internet Marketing Manager

  Computer Associates / Consumer Group

  (Computer Software industry)

  July 2005 — November 2006 (1 year 5 months)

  My focus at CA Consumer products division was to drive sales of our software products by developing, deploying, and managing online direct response campaigns. I developed a free-to-pay model that significantly increased sales.

• Director of Web Services

  FortuneCity.com Inc.

  (Internet industry)

  September 1999 — July 2005 (5 years 11 months)

  Responsible for aspects of Sales, Marketing, Community, Content, Creative, and Support for our online user generated communities, paid subscription businesses, and small business web site design agency. Directly responsible for online community activities, third party application integration, web site usability, analytics, and general business and marketing functions for FortuneCity.com (at the time the 21st largest web site on the internet) , Hotgames.com, MyBlogSite.com, iReg.com, Amipre.com, V3.com, MyPhotoAlbum.com and other network properties.

• Account Manager

  American Power Conversion, APC

  (Public Company; 1001-5000 employees; apcc; Computer Hardware industry)

  January 1995 — September 1999 (4 years 9 months)

  Strategic Alliance Account Manager responsible for the revenue growth of consumer products through our Direct Channel partners Gateway, Micron, and Compaq Direct. Oversaw every aspect of relationship. Grew sales 100% year over year by positioning APC products within partners Web Sites, Catalogs, Retail, and Telemarketing initiatives.

Rob Walker’s Education

• New York University

  Pro. Cert. , Interactive and Direct Marketing , 2005 — 2006

  I moved out of NY before completing this certificate -- but will leave it here because it was a tremendously valuable part of my formal education.

• Ohio University

  BA Business , Marketing , 1989 — 1993

Additional Information

Rob Walker’s Websites:

• My Company
• My Blog
• Twitter