Rob Walker
Manager, Digital Marketing at Crayola
- Location
- Allentown, Pennsylvania Area
- Industry
- Internet
As a LinkedIn member, you'll join 150 million other professionals who are sharing connections, ideas, and opportunities. And it's free! You'll also be able to:
- See who you and Rob Walker know in common
- Get introduced to Rob Walker
- Contact Rob Walker directly
Rob Walker's Overview
- Current
-
- Manager, Digital Marketing at Crayola
- Past
-
- Internet Marketing Manager at Crayola LLC
- Internet Marketing Manager at Computer Associates / Consumer Group
- Director, Web Services at FortuneCity.com Inc.
- Account Manager at American Power Conversion, APC
- Education
-
- New York University
- Ohio University
- Recommendations
-
11 people have recommended Rob
- Connections
-
436 connections
- Websites
Rob Walker's Summary
Digital Marketing professional with over 10 years experience managing teams and vendors that develop and operate consumer facing web sites and applications.
Extensive experience in successfully translating business objectives into highly effective digital strategies. Managed the development of large scale web site deployments, online products and numerous promotional, social networking, and advertising projects. Highly effective in managing cross functional teams that bring Marketing, Technology, and Design together. Have managed the creation and operation of E-commerce, Subscription, Lead Generation, Free-to-Paid, Advertising, Community and Consumer Activation web sites.
Have directly managed Product Managers, Project Managers, Producers, Web Designers, Business Analysts, Consumer Support and Community Managers. Have managed cross functional teams that included Software Architects, Developers, Coders, DBAs, and System Administrators. Have developed and managed relationships with leading advertising, social networking, game and application development agencies and vendors.
Specialties
10+ years experience managing web site development, digital product development, online advertising and promotions, social networking, SEO, CPC, email marketing, video production, online game and application development.
Rob Walker's Experience
Manager, Digital Marketing
Crayola
Privately Held; 1001-5000 employees; Consumer Goods industry
August 2010 – Present (1 year 11 months)
Responsible for driving business results through the execution of consumer activation plans. Lead the development and execution of strategies that drive brand expansion through integrated activation and commercialization. Expand creative play to include digital adding value to the total product experience. Develop core capabilities to leverage digital assets globally. Manage creative and project management functions. Work closely with leading digital, social, shopper, and traditional agenecies.
Internet Marketing Manager
Crayola LLC
Privately Held; 1001-5000 employees; Consumer Goods industry
November 2006 – August 2010 (3 years 10 months)
Responsible for the development and operation of Crayola's North American web sites and online applications. Directly manage internal design resources and agency relationships. Indirectly manage internal developers and system administrators. Develop and execute Crayola's digital consumer activation strategies and participate in the development and execution of digitally interactive products.
Internet Marketing Manager
Computer Associates / Consumer Group
July 2005 – November 2006 (1 year 5 months)
Responsible for the development and execution of growth strategies for online e-commerce sales of CA's consumer software products. Developed free-to-paid trial models that significantly increased direct sales. Drove online sales through SEO, CPC, Affiliate, Email, and other online consumer acquisition.
Director, Web Services
FortuneCity.com Inc.
September 1999 – July 2005 (5 years 11 months)
Fortunecity.com Inc. ran a collection of over 25 web sites in eleven different languages that amounted to being the 21st largest media property on the internet in 2000. The community driven web sites, totaling over 9MM members, included Fortunecity.com, Acmecity.com, V3.com, MyPhotoAlbum.com, HotGames.com, Ampira.com, and many more.
1999 - 2002: Created and directly managed the Product Management team that included 5 individuals responsible for monetizing the web sites by executing inventory growth and optimization strategies.
2001 - 2005: Responsible for developing and executing e-commerce strategies through the acquisition of iReg.com, the development of Ampira Web Hosting sales, Fortunecity Small Business web site design services, and MyPhotoAblum.com photo printing. Directly managed marketing managers, web designers, business analysts, and consumer support team.
Account Manager
American Power Conversion, APC
Public Company; 10,001+ employees; SU.PA; Information Technology and Services industry
January 1995 – September 1999 (4 years 9 months)
Strategic Alliance Account Manager responsible for the revenue growth of consumer products through our Direct Channel partners Gateway, Micron, and Compaq Direct. Oversaw every aspect of relationship. Grew sales 100% year over year by positioning APC products within partners Web Sites, Catalogs, Retail, and Telemarketing initiatives.
Rob Walker's Skills & Expertise
Rob Walker's Education
New York University
Pro. Cert., Interactive and Direct Marketing
2005 – 2006
I moved out of NY before completing this certificate -- but will leave it here because it was a tremendously valuable part of my formal education.
Ohio University
BA Business, Marketing
1989 – 1993
Rob Walker's Additional Information
- Websites:
View Rob Walker’s full profile to...
- See who you and Rob Walker know in common
- Get introduced to Rob Walker
- Contact Rob Walker directly
Not the Rob Walker you were looking for? View more »
