Robb Walters

Current

Co-Founder, VP Market Development at Urban Oasis
Director: Site Design at Costco Wholesale

Past

Director: Online Marketing at Costco Wholesale
Site Manager: Ecommerce at Costco Wholesale

Recommended

3 people have recommended Robb

Connections

500+ connections

Industry

Retail

Websites

Robb Walters’s Summary

E-Commerce & Internet Marketing Director with over 10 years experience helping build a billion-dollar retail website, creating online brands, and maximizing profit from the online channel.

Fortune 50 retail experience, including online from start-up to $1.8B in annual revenues. Accustomed to delivering big results on a limited budget, using ROI focused analysis.

Other previous positions (marketing, operations, accounting, IT and design) have helped to round my professional experience, and help in developing effective cross-functional teams.

Comfortable presenting ideas one-to-one or one-to many, I have spoken at local and regional conferences and universities.

Also, I am an active member of industry organizations, including Shop.org (the web component of the National Retail Federation), a charter member of the Email Marketing Roundtable, member of the DMA and Chair of their Advocacy Committee, the EEC and the Seattle chapter of the DMA, I also attend national and regional conferences focused specifically on internet commerce and marketing.

Robb Walters’s Specialties:

SEM, SEO, CPM, CPA, CPC, CPM, PPC, Marketing, Technology, Business Development, Compliance, Software, Market Research, Retail, Product Manager, Outsourcing, Advertising, Operations, Director, Internet Marketing, Business Intelligence, VP, Procurement, Design, Development, P&L, Branding, Catalog, Direct to Consumer, Interactive, Compliance, Analytics, ROI, Retail, UI, UX, Usability, Merchandising, B2B and B2C

Robb Walters’s Experience

Co-Founder, VP Market Development

Urban Oasis

(Privately Held; Health, Wellness and Fitness industry)

September 2008 — Present (1 year 4 months)

Responsible for direct marketing, branding and web strategy for wellness center.
Director: Site Design

Costco Wholesale

(Public Company; 10,001 or more employees; COST; Retail industry)

March 2007 — Present (2 years 10 months)

• Tasked with growing top-line revenue by increasing site conversion
• Strategic role to redesign a re-platformed $1.2B retail website
• Cross-functional role involving Microsoft, web agency, internal IT resources and solution providers
• Leverage existing technologies and define new ones
• Charged with increasing online conversion and driving top-line revenue
Director: Online Marketing

Costco Wholesale

(Public Company; 10,001 or more employees; COST; Retail industry)

February 2001 — February 2007 (6 years 1 month)

• Responsible for US and Canadian Online Marketing
• Drive sales and traffic for 21st largest ecommerce sites (IR Top 500)
• Manage multi-million dollar P&L
• Direct several departments with varying focuses
• Develop web marketing strategy for Fortune 30 site
• Regionalized site for Canada in 2005 (including French)
• Visually merchandise US & CN websites
• Create and maintain online brand
• Select, negotiate and manage agencies & services
• Procure significant margin & profit from advertising
• Utilize queries, site analytics tools, and third-party data and site KPIs
• Oversee visual merchandising of 12,000 SKUs
Site Manager: Ecommerce

Costco Wholesale

(Public Company; 10,001 or more employees; COST; Retail industry)

August 1998 — February 2000 (1 year 7 months)

Responsible for managing all forward facing elements of Costco e-commerce site, including design, product merchandising, publication, and auditing.