Rob Bunting

Current

Czar at Cincinnati I-marketing Group: An Internet Marketing Agency Serving B2B & B2C Companies

Past

Marketing Services Manager, Account Director at DMinSite
Director of Strategic Marketing at ViewSource Media
Internet Marketing Manager at PlanetFeedback.com

Internet Marketing Manager at Bid.com

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Education

University of South Florida
Florida State University

Recommended

14 people have recommended Rob

Connections

431 connections

Industry

Internet

Websites

Rob Bunting’s Summary

Internet marketing professional since 1998. Applying my eleven years of experience by helping both B2C & B2B firms generate more sales or sales leads online through online marketing strategy development and implementation, website traffic analysis, and search engine marketing.

Rob Bunting’s Specialties:

Internet marketing, online marketing, search engine marketing, search engine advertising, search engine optimization, website traffic analysis, PPC pay-per-click search advertising (Google AdWords, Yahoo Sponsored Search, Microsoft AdCenter), Web 2.0, business blogging, social media

Rob Bunting’s Experience

Czar

Cincinnati I-marketing Group: An Internet Marketing Agency Serving B2B & B2C Companies

(Internet industry)

September 2000 — Present (9 years 3 months)

The Cincinnati I-marketing Group was founded in 2000 by me, Rob Bunting, MBA, as a networking & discussion group for people to learn more and discuss issues related to Internet marketing. In 2002, I began working as an Internet marketing consultant in my spare time and in 2004 decided to expand my business into a full-time venture serving firms looking to generate more sales or sales leads from their websites but not large enough to take on a full-time Internet marketing manager.

The Cincinnati I-marketing Group is an alternative to taking on I-marketing projects in-house or working with traditional advertising and marketing agencies that lack the same level of experience with online marketing. I am “results-focused” and provide personalized custom services, closely monitoring my clients’ progress, not “cookie-cutter” programs on autopilot. Clients receive easy-to-understand reports so they can see their precise return on investment along with recommendations for improvement.
Marketing Services Manager, Account Director

DMinSite

(Privately Held; 11-50 employees; Internet industry)

2003 — 2004 (1 year )

Created and managed department responsible for: deploying client email, managing Overture and Google search engine marketing campaigns, and running client website sales reports in a SQL database environment. Provided effective management of the client relationship and support to maximize client e-commerce revenues and profits generated for sixteen e-commerce websites as an Account Director.
Director of Strategic Marketing

ViewSource Media

(Internet industry)

2002 — 2003 (1 year )

Developed e-marketing strategies and managed all aspects of client online advertising campaigns. Designed and wrote monthly website traffic reports that summarized WebTrends site data and recommended next steps. Worked with sales manager to generate business leads for firm through seminars and online advertising.
Internet Marketing Manager

PlanetFeedback.com

(Internet industry)

2000 — 2001 (1 year )

Responsible for creating and managing online marketing campaigns to increase revenue-generating market research data from Website. Developed weekly online advertising report for Senior Management detailing strategy and results. Created highly successful affiliate program to reward Websites that refer their users to PlanetFeedback. Worked with technology staff to make improvements to website.
Internet Marketing Manager

Bid.com

(Public Company; 51-200 employees; BIDS; Internet industry)

February 1998 — January 2000 (2 years )

Assisted Marketing Director in designing and managing $10,000,000 Internet marketing program on America Online, Yahoo and other sites, including preparing reports for the C.E.O on program effectiveness and recommendations on improving results. Analyzed click-through data to increase effectiveness of banner, keyword and email campaigns. Wrote weekly e-mail customer newsletter and other advertising copy.

Rob Bunting’s Education

University of South Florida

MBA , Marketing, Entrepreneurship , August 1997 — December 1998

Activities and Societies:

Graduate Business Association, Intern at Bid.com
Florida State University

BS , Management , August 1991 — May 1993