Robb Lewis

Robb Lewis

Tech Product and Marketing Exec

Location
San Francisco Bay Area
Industry
Computer Games

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Robb Lewis's Overview

Current
  • Director of Marketing and Consumer Products at Visa
  • Head of Marketing at PLAYSPAN
Past

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Education
  • San Jose State University
Recommendations

25 people have recommended Robb

Connections

500+ connections

Websites

Robb Lewis' Summary

Entrepreneurial-minded executive with proven experience defining and driving products, strategy and marketing programs for media & technology companies. I balance technical savvy and creative thinking with solid business and marketing skills to produce innovative experiences that deliver on the business objectives and brand promise. Experience includes: Cloud Apps, eCommerce, Payments, Prepaid, Digital Distribution, Streaming Media and Monetization products for Games, Social, Mobile and Online Media segments. Two issued patents and two patents pending.

Specialties

• Marketing strategy
• Product strategy and roadmap
• Marketing programs
• Social media and community
• User acquisition
• PR strategy and management
• Industry and local events marketing
• Brand messaging, positioning

Robb Lewis' Experience

Director of Marketing and Consumer Products

Visa

Public Company; 5001-10,000 employees; V; Information Technology and Services industry

April 2011 – Present (2 years 2 months) Foster City

Following the Visa acquisition of PlaySpan I am responsible for marketing strategy and execution of the PlaySpan business unit, part of Visa's Emerging Products and Innovations team. This includes B2B marketing currently focused on the Video Games market segment and B2C marketing of the Ultimate Game Card, a top selling prepaid game card sold in over 100,000 retail locations around the world.

Head of Marketing

PLAYSPAN

Privately Held; 51-200 employees; Computer Games industry

January 2011 – Present (2 years 5 months)

Corp Marketing and PR. Manage our direct to consumer business and products Ultimate Game Card and PlaySpan Marketplace

VP of Marketing

GameStreamer, Inc.

Privately Held; 1-10 employees; Computer Games industry

November 2009 – July 2010 (9 months)

I was responsible for corporate marketing, PR and marketing and merchandising of the GameStreamer game store.

• Tasked to re-position the company and provide expert guidance on products and game developer / publisher partners.

• Authored company PPM, Investment Deck, Sales Tools and numerous proposals and RFP responses.

• Completed over-haul project of company brand, messaging, site for E3 2010.

• Managed store marketing and increased conversions, repeat purchases and overall ARPU by 600%.

• Implemented a sports marketing program and negotiated an Indycar sponsorship deal with Andretti Autosports.

• Managed social media, online SEM and Display advertising and Ad agency.

VP of Products

Retrevo

Privately Held; 11-50 employees; Online Media industry

July 2007 – September 2009 (2 years 3 months)

I was responsible for all products P&L, monetization, corp marketing and the user experience

• Managed new products and enhancements at Retrevo that contributed to over 1200% increase in unique visits, 30% to 60% lift in page views per visit across all product catalogs and grew ARPU by mid to high double digits in all categories

• Transitioned Retrevo from a text-based vertical search engine to a visually engaging electronics marketplace bringing together products, people and content in a holistic, more natural experience.

• Implemented Social Media strategy including passionate voices and fan clubs along with use of popular social media networks like Facebook, Twitter and Digg.

• Defined concepts and requirements leading to the introduction of over a dozen key internal and customer facing products during my tenure with a very small development team using an agile development process.

• Awarded patent: Patent No. 8,165,925 "Methods, systems, and program products for generating multidimensional comparisons"

• Pending Patents - 20100088154 "System, methods and computer program products for computing and outputting a timeline value, Indication of popularity, and recommendation"; 20090254452 "Systems and methods for performing an action based on user interaction with a graphical presentation"

Sr. Director of Product Management - Digital Commerce

Macrovision (acquired Trymedia Games)

Public Company; 1001-5000 employees; ROVI; Consumer Electronics industry

August 2005 – July 2007 (2 years)

I was responsible for the eCommerce P&L including the game digital distribution network and advertising products.

• Managed game developer programs for our ActiveMark platform, over 500 Core and Casual game developers used the platform.

• Managed the game stores for top media & entertainment brands including five Yahoo Europe countries, AOL and Gamestop.

• Defined and managed In-Game advertising, PDLC and virtual goods for ActiveMARK DRM protected games.

• Advisory board member of the Casual Games Association helping Jessica Tams launch her events company.

• Authored the commerce strategy and product requirements including payment, fraud protection and local payment methods for a multi-store hosted platform that supported merchandising and commerce for games, video, software, and physical goods. **Project was canceled as Macrovision had decided to go in a completely different direction and sold the eCommerce and games digital distribution business to Real Networks.

Sr Director Product Management and Marketing

Trymedia

August 2004 – August 2005 (1 year 1 month)

I was responsible for the products and services P&L for the interactive games market.

• Defined and launched In-Game advertising for ActiveMARK DRM protected games.

• Defined the ActiveStore ASP commerce system used by five Yahoo Europe countries, AOL, Gamestop and more.

• Redesigned ActiveMARK v6 with innovative features significantly improving usability, design and automation.

• Managed game developer programs for our ActiveMark platform, over 500 Core and Casual game developers used the platform.

• Advisory board member of the Casual Games Association helping Jessica Tams launch her events company.

• Expanded support for European payment methods across 5 countries.

Trymedia was acquired by Macrovision in Aug 2005

Sr. Product Manager

Macrovision

Public Company; 1001-5000 employees; ROVI; Consumer Electronics industry

August 2003 – August 2004 (1 year 1 month)

I was responsible for the products and services P&L for the interactive games business unit.

• Authored the PRD and drove development to bring SafeDisc v4 Advanced with hack triggers API to market.

• Conceived and produced HackU at E3 2004 to announce software development program and espouse the intertwined security capabilities of the SafeDisc v4 Advanced API.

• Defined and launched developer program working with core game developers to implement our hack protection API.

Efforts to shift MVSN into digital commerce and new monetization models were rejected so left MVSN for Trymedia Games in Aug 2004

Director of eCommerce and Advertising

iBEAM Broadcasting

Public Company; 201-500 employees; IBEM; Internet industry

January 2000 – October 2002 (2 years 10 months)

• Defined the iBEAM ecommerce strategy and product solutions that enabled iBEAM to grab the largest share of the streaming media market by offering familiar monetization business models to major media cos.

• Introduced the ecommerce product line at iBEAM which included subscription, syndication, PPV and advertsing for streaming video, streaming audio as well as downloads. This was one of the first ad networks for video and audio ads.

• Defined product and led core team for iBEAM’s Syndication Manager, capturing top tier content providers such as MTVi, CNBC, Carsey Werner, Virgin Records, Hollywood Media and Atom Shockwave.

• Defined and managed webcast based advertising solution that combined streaming video with ad insertion and contextual based ad delivery, winning the NFL and CBS deal for Superbowl XXXV media week events on superbowl.com, WWE PPV events and other broadcast media events.

• Identified target companies and led acquisition team to bring DRM technology into iBEAM, adding over 25 customers and increased bandwidth revenues by 20% within first 6 months.

• Partnered with Microsoft and CinemaNow to offer the first Internet PPV of a major talent - Russell Crowe in “Heaven’s Burning”.

Sr. Product Manager

CyberSource

Public Company; 501-1000 employees; CYBS; Internet industry

March 1996 – January 2000 (3 years 11 months)

I was one of the "10 guys above a barbershop" in Menlo Park, CA that helped build CyberSource into a global payments platform. I drove two sides of the business for the first 2 years. The etailing side called software.net, which we spun off and renamed to Beyond.com; and the on-demand ecommerce side which provided ecommerce and digital distribution solutions for top etailers on the net. CyberSource was acquired by Visa in 2010.

• Worked with CEO, CTO and VP of Engineering in executing business plan, product set, pricing models, organization and launch of a new Internet Commerce Services (ICS) business unit, forming what CyberSource is today.

• Authored MRD for Sm@rtCert including the first “in-box” advertising stuffer for digitally delivered goods.

• Drove product launch for CyberSource's Sm@rtCert Digital Rights Manager, resulting in positive comments in 8 articles and selected for on stage presentation appearance at DEMO 98.

• Awarded US Patent 7,174,455: [Method and System for Delivering Digital Products Electronically] for Sm@rtCert- A secure DRM technology for electronically distributing software and enterprise licenses.

• Led product management efforts in discovering and acquiring ExpressGold Incorporated, adding gift certificates, coupons and a stored value solution that provided merchants a new vehicle for promotions, acquisition and retention programs.

• Drove the re-branding initiative positioning CyberSource as an “On-Demand Commerce” applications company (a pioneer ASP).

Product Line Manager

Inmac Corporation

Privately Held; 201-500 employees; Computer Hardware industry

July 1992 – March 1996 (3 years 9 months)

I was responsible for the $110M Computer and Networking product lines, including manufacturing of low-end networking and datacom products and printer sharing switches under the Inmac Clear Signal brand.

• Worked with Dir. of Marketing to define and launch new technology focused catalog- Networking and Connectivity, growing product revenues from $18M to over $110M in less than 2 years.

• Led business development and negotiation with offshore manufacturers for private label data communications and power supply products decreasing costs by 70%, significantly increasing sales and gross margin dollars.

• Defined requirements and led cross-functional team for the Inmac Clear Signal product line manufacturing low-cost Ethernet hubs, bridges/repeaters, and various RS232 type datacom products.

Robb Lewis' Education

San Jose State University

BS - MBA Program, Business, Computer Science

1989 – 1993

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