LinkedInRob Blatt

Rob Blatt

Social Marketing Strategy

Location
Brooklyn, New York
Industry
Marketing and Advertising
Current
  1. Sociality Squared,
  2. Blattcave Productions
Previous
  1. Luna Park,
  2. Symphony Space,
  3. Blubrry
Education
  1. University of Massachusetts Lowell
Recommendations7 people have recommended Rob
Websites
500+connections

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500+connections
Sociality Squared

Sociality Squared

Social Media Marketing Manager

– Present

View full profile

Background

Summary

I'm a Social Media Strategist with over seven years experience overseeing, managing and producing content, ads and code for the web. I have a proven ability to oversee evolution of projects of any size to completion. My experience carries with it a unique blend of hands-on experience with strategy, ideation, development, editorial and marketing experience. I'm also a sideshow performer, variety show host, professional wrestler, competitive eater, world record holder and Emmy and Oscar winner. I'm someone with creative ideas for any situation.

Specialties: Social Media Strategy, Social Media Guidelines, Interactive Strategy, Web Editorial, Industry Trends

Experience

Social Media Marketing Manager

Sociality Squared
– Present (1 year)Brooklyn, NY

Sociality Squared is a social media agency rocking integrated, cross-platform strategies. We do everything from concept to implementation, and Facebook marketing is our specialty.

Social Media Strategist

Blattcave Productions
– Present (10 years 6 months)Brooklyn, NY

Freelance and contract social media strategist.

Engagements:

Fujisankei Communications International - Social Media Strategist for Superchef Kids
Responsible for social media strategy surrounding YouTube show Superchef Kids. Created and maintains www.superchefkids.com

Cosgrove Associates - Social Media Strategist for large US financial product launch in Fall 2012
Creation of user flows, Facebook development and implementation strategy and more.

Online Coordinator

Luna Park
(9 months)Brooklyn, NY

I was responsible for all digital marketing, website and social media for Luna Park. That included the Coney Island Cyclone Roller Coaster, and the Place to Beach Grill, during the 2013 season. I managed contractors and was responsible for LunaParkNYC.com. I also contributed to Luna Park’s traditional marketing, including billboard campaigns and "takeover" of the Atlantic Ave subway station in June of 2013. I generated over $100,000 in sales managing Luna Park’s group deals with Amazon, Groupon and Living Social. During the 2013 season, Luna Park experienced 150% growth in Yelp lead generation, 100% growth in Yelp page views, 130% growth of followers on Instagram, 50% growth of followers on Twitter and over 100% growth of likes on Facebook.

Interactive Marketing Manager

Symphony Space
(2 years 2 months)New York, NY

• Responsible for and managed all content for five in-house brands, email marketing, multimedia content, location based networks including Google+ Gowalla Foursquare and others, Facebook advertising, Groupon and Living social campaigns and more.
• Project lead for SelectedShorts.org launch.
• Managed freelance web developers and other vendors.
• Designed and project managed release of iPhone, Android, iPad and Android tablet applications for a streaming music web service from conception to completion.
• Managed all marketing (traditional and digital) for family programs for the 2012 season.


Responsible for maintaining a consistent voice and content across all social media sites for five in-house brands, including Twitter, Facebook, Yelp, YouTube, Google Places, Foursquare, blogs and email marketing. Managed and trained interns for using social media. Responsible for creation of online display advertisements and Facebook advertising campaigns. Creates and oversees HTML e-mail campaigns, and new media initiatives. Develops multimedia content, collects and analyzes site and e-newsletter statistics, and creates audience-development and audience-education tools. Responsible for online operations and ensures the smooth operation of Symphony Space’s web site. Designer and project manager for release of iPhone, Android, iPad and Android tablet applications for the Symphony Space Live web service.

Community Advocate

Blubrry
(11 months)

New Media Producer

New York Sun
(1 year 1 month)

Wrote new media advertising guidelines and selected company to put the proper technology in place. Managed development of Media section on NYSun.com. While establishing podcast network, vetted different vendors for the construction of video production studio. Built a team of podcasters from within the company, both selecting and voice training each host. Designed recording equipment and podcasting studio. Produced all audio and video for distribution on NYSun.com. Worked toward new business lines despite resistance from traditional forms of thought.

•Doubled unique website visitors in one year starting in September of 2007. Increased page views from 2
million to 5 million through website redesign in March of 2008.
•Increased site visitation through successful content management system migration.
•Served as information architect for specific project involving future and archived news content.
•Streamlined workflows for content creation and troubleshooting
•Stepped in as liaison between technical and editorial staff at onset of podcast programming

Technical Director, Stage Manager, Audio Engineer, Lighting Designer

Fairfield Theatre Company's Stage One
(1 year 7 months)

Moved within the company from sound technician position to audio engineer, lighting director to stage manager for musical performances. Directed staff of 10 people on day of performances. Served as liaison among touring performers, tour managers, and FTC. Procured equipment necessary to fulfill contractual obligations. Managed archives of performances.

•Sole purchase manager and designer of stage equipment; selected equipment needed to enhance system transparency in 200-seat thrust theatre
•Ensured smooth performances of over 100 artists including: Orleans, Ritchie Havens, Leslie Gore, Josh Kelley, The Dirty Dozen Brass Band
•Stayed within overall budget of $20,000

Audio Engineer, Audio Editor

Brian Keane Music
(3 years 3 months)

Audio editor and audio engineer of many broadcast documentaries. Computer repair and maintenance. Maintained archive of soundtracks and music. Assisted in session setup and break down. Premixed music cues for engineer. Dialogue editor for broadcast documentaries.

•Hired after successful three-month internship
•13 Emmy nominations, three Emmy Awards, one Academy Award, one Peabody Award
•Updated studio live computer facility to increase overall efficiency of recording production

Audio Engineer, Audio Editor, Mastering Engineer

Gartner
(3 years)

Mastering engineer for custom audio and video products. Audio engineer and audio editor for interviews on site. Produced and directed voiceovers. Audio production for custom video programs for Microsoft, Adobe, Sun and others.

•Edited and recorded monthly program, “Talking Technology,” with a circulation of 17,000 customers. Geared toward IT professionals, the program provided insight into a series of technology issues.
•Edited Gartner Voice podcasts

Audio Engineer, Audio Editor

Edge Studio
(11 months)

Audio editor and audio engineer of audiobooks, commercials, custom programming, industrials and children’s programming. Soundscape and audio post creation. Selected equipment to outfit Manhattan studio.

•Managed productions for web distribution and audio books
•Maintained relationships with Disney, Smithsonian, Nicklelodeon, Royal Caribbean Cruise lines, Hyundai, People PC
•Upgraded Connecticut studio equipment to mirror Manhattan production facility

Managing Editor

The UMass Lowell Connector
(6 months)

Honors & Awards

Brass Ring Award for Marketing Excellence

International Association of Amusement Parks and Attractions

Best Public Relations Program

Best Documentary Short Subject - The Blood of Yingzhou District

79th Academy Awards

Outstanding music composition / direction / lyrics - Nine Innings From Ground Zero

26th Sports Emmy Awards

Outstanding Sports Documentary - Rhythm in the Rope

27th Annual Sports Emmy Awards

Volunteer Experience & Causes

Vice President

Brooklyn Bike Patrol
Civil Rights and Social Action

In the last two years, we’ve escorted hundreds of women safely without incident throughout Brooklyn. Most of those women have called us more than once. It makes me happy to know that I've made a positive contribution to the safety of my city.

Opportunities Rob is looking for:

Causes Rob cares about:

Organizations Rob supports:

Projects

The Friends with Benefits Variety Show(Link)

A variety show that began in the summer of 2013. I served as co-producer, co-host and performer. My responsibilities were booking performers, coordinating acts between performers and serving as the liaison to the venue.

Team members:

Wrestling Mania at Union Hall

I co-produce a monthly show at Union Hall centered around the celebration of the entertaining aspect of the best of the worst of professional wrestling. Each month we invite a professional wrestler, a comedian and a fan on stage to talk about wrestling and to commentate over some of our favorite "best of the worst" promos and matches.

Team members:

Articulated Photo Blog(Link)

A long running hobby project of taking photos of Teenage Mutant Ninja Turtles action figures and posting photos daily.

Skills

  • HTML
  • CSS
  • PHP
  • Graphic Design
  • Editorial
  • Social Media Strategist
  • Interactive Marketing
  • Industrial Sector
  • Social Media
  • Blogging
  • Digital Media
  • Facebook
  • Social Media Marketing
  • Wordpress
  • Editing
  • Multimedia
  • Video Production
  • Copywriting
  • Social Networking
  • Content Strategy
  • Content Management
  • Copy Editing
  • Final Cut Pro
  • Digital Marketing
  • New Media
  • Podcasting
  • Marketing Strategy
  • Google Analytics
  • Mac OS X
  • Audio Editing
  • Website Development
  • Parkour
  • Audio Engineering
  • Entertainment
  • Flavors
  • Herding Cats
  • WordPress
  • OS X
  • CMS
  • Advertising
  • Music
  • See 26+  See less

Education

University of Massachusetts Lowell

Music Performance/Sound Recording Technology, Music, Recording

"The goal of the program is to produce a musically sophisticated and sensitive professional, with sufficient technical knowledge to excel in today's production industry and to readily keep pace with its rapidly changing technology. The program combines studies in physics, electrical engineering, computer science and advanced mathematics, with traditional studies in music and at least nine courses in the art and technology of recording."

Activities and Societies: Audio Engineering Society, The UMass Lowell Connector, Student Government Association, intramural sports, Senior Class Officer, Yearbook, Performance Ensemble

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