
Digital Account Marketing Media Strategy Consultant
Greater New York City Area

Digital Account Marketing Media Strategy Consultant
Greater New York City Area
MARCOM / DIGITAL / CPG / PHARMA / TECHNOLOGY / TELECOM / HEALTHCARE
Account Management / Integration / Innovation / Strategic Planning / Research / Client Services / Social Media
marketing, advertising, media, public relations, social technologies, business planning, strategy
(Writing and Editing industry)
April 2009 — Present (4 months)
(Educational Institution; Higher Education industry)
February 2004 — Present (5 years 6 months)
Adjunct Faculty CAPS Marketing Professor (500+ teaching hours in entry and mid-level marketing coursework). Media mentions include:
• Investor’s Business Daily (Google’s CEO)
• Microsoft Small Business Center (2.0 Media Kit Development)
• MarketingSherpa (Reaching India’s Online Population)
• ClickZ Network (Walmart’s Online Strategy)
• OMMA (Reaching Male Demographic Online)
• B2B Magazine (Dell’s Example in the Blogosphere)
• Washington Times (State of the Blogosphere)
• Sacramento Bee (Online Social Networking Industry)
• St Paul Pioneer Press (Bluetooth Wireless Industry)
• Baltimore Sun (Rock Stars Blogging to Reach Fans)
• Information Week (AOL’s Online Strategy)
• MedAdNews (Patient Generated Media)
• BrandWeek (Marketing Professionals)
• The Wall Street Journal (RIM Blackberry’s Asian Expansion)
• Entrepreneur Magazine (2.0 Marketing Strategies)
• MasterCard Small Business Center (Including Blogging with Paid Media Activitites)
• MacNewsWorld (YouTube and the 2006 Congressional Election)
(Public Company; IPG; Marketing and Advertising industry)
September 2007 — March 2009 (1 year 7 months)
Served as Digital Managing Director to J3 Universal McCann
Johnson & Johnson
(Public Company; IPG; Marketing and Advertising industry)
October 2007 — March 2009 (1 year 6 months)
Served as Account Director to R/GA on Johnson & Johnson DTC/Pharma brands
(Privately Held; Internet industry)
January 2008 — January 2009 (1 year 1 month)
(Public Company; 51-200 employees; Marketing and Advertising industry)
January 2006 — October 2007 (1 year 10 months)
IPG (Interpublic) Account Management (Digital/Direct Response/Media Planning/Client Services): AT&T Consumer Bundles, Lunesta
(Public Company; Marketing and Advertising industry)
October 2003 — December 2005 (2 years 3 months)
Clients served include: Pfizer, Sanofi-Aventis
(Online Media industry)
April 2002 — September 2003 (1 year 6 months)
http://www.imcstrategies.net
-Seth Godin Bull Market Consultant Recognition. Clients guided include: Interpublic (Unilever), Talking Points Memo/TPM Media, JWT-J Walter Thompson, Stein Rogan & Partners, The Discovery Channel Online, Faran Online Medical Billing, Corporate Voice, WWR-Williams Whittle Rothstein/Atkins, Balestra Capital, SalesVantage.com, CIT
(Public Company; 1001-5000 employees; ET; Financial Services industry)
April 2001 — April 2002 (1 year 1 month)
-Served on AETHER SYSTEMS Wireless Marketing Solutions B2B Team
(Public Company; Online Media industry)
January 1999 — April 2001 (2 years 4 months)
Clients served included: 24/7 Real Media, The Industry Standard Online, Men’s Health Online, Office.com, Kiplinger.com, Individual Investor Online
(Public Company; 1001-5000 employees; IPG; Public Relations and Communications industry)
January 1998 — January 1999 (1 year 1 month)
IPG (Interpublic) BOZELL SAWYER MILLER GROUP clients served included: Cendant, NetGateway, Charter Behavioral Health, Cumulus Media, MedPartners, The IMF (International Monetary Fund)
IPG (Interpublic) POWELL TATE - served as Staff Assistant to U.S. Senator Russ Feingold's Office in Washington (Wisconsin)
(Public Company; 1001-5000 employees; IPG; Public Relations and Communications industry)
January 1994 — January 1995 (1 year 1 month)
IPG Powell Tate (Weber Shandwick) - Account Management: Disney, Motorola
MIA , Int. Media Communications/Political Economy , 1995 — 1998
-Internship with Deutsche Bank Research, Frankfurt
-Internship with the Economist Intelligence Unit (EIU)
-Internship with Edelman Public Relations (John Scanlon & Ed Rollins) - New York
BA , Political Economy , 1989 — 1993
Advertising, Social Media, Marketing Strategy, Communications Strategy, Mobile Marketing
-Marketing Sherpa Best PR Blog, 2003, 2004 Honorable Mention
-Seth Godin Bull Market Consultant Recognition