Robb Hecht - robb.hecht@gmail.com

Current

Principal, Digital Freelance Marketing Consultant at IMC Strategy Lab
Adjunct Marketing Professor at CUNY-BARUCH COLLEGE - City University of New York

Past

Digital Managing Director at Universal McCann
Account Director, Client Services at R/GA
Founder/Organizer at Brandhackers Meetup

Account Supervisor, Client Services at INITIATIVE
Marketing Services, Digital Project Manager/Research at EURO RSCG INTERACTION
Marketing Director at IMC STRATEGY LAB
Associate, Mobile Marketing at E*TRADE FINANCIAL
Online Media Planner/Account Manager at WINSTAR INTERACTIVE MEDIA
Associate, Corporate Communications at WEBER SHANDWICK
Account Assistant, Corporate Communications at WEBER SHANDWICK

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7 more...

Education

Columbia University - School of International and Public Affairs
University of Wisconsin-Madison

Recommended

18 people have recommended Robb

Connections

500+ connections

Industry

Marketing and Advertising

Robb Hecht - robb.hecht@gmail.com’s Summary

MARKETING / DIGITAL / CPG / PHARMA / TECHNOLOGY / TELECOM / HEALTHCARE / MOBILE/ INTERACTIVE

Account Management/Client Services, Brand Marketing Strategy (Integration), Online Media Planning, Digital Creative Development, Social Media PR Programs, Mobile Programs, Events

Robb Hecht - robb.hecht@gmail.com’s Experience

Principal, Digital Freelance Marketing Consultant

IMC Strategy Lab

(Marketing and Advertising industry)

April 2009 — Present (8 months)

-Freelance Projects: 06/09-10/09 (Sudler & Hennessey: Sudler Digital - WPP Team Chemistry: Johnson & Johnson (Remicade/Tablet PC Strategy Project), Boehringer-Ingelheim (Mirapex RLS), New Business Pitch: Merck Global Clinical Trials)
Adjunct Marketing Professor

CUNY-BARUCH COLLEGE - City University of New York

(Educational Institution; Higher Education industry)

February 2004 — Present (5 years 10 months)

Adjunct Faculty Continuing & Professional Studies Marketing Professor (500+ teaching hours in entry and mid-level marketing coursework).
Digital Managing Director

Universal McCann

(Public Company; IPG; Marketing and Advertising industry)

October 2007 — March 2009 (1 year 6 months)

Dual role as Account Director to R/GA on Johnson & Johnson
(Account Management, Brand Marketing Strategy, Online Media Planning, Digital Creative Development, Social Media Programs, Mobile Programs, Events)
Account Director, Client Services

R/GA

(Public Company; IPG; Marketing and Advertising industry)

September 2007 — February 2009 (1 year 6 months)

Dual role as Digital Managing Director to J3 Universal McCann
Johnson & Johnson

Account Director R/GA on Pepsi Corporate and AMP Energy Drink Digital Campaigns
Founder/Organizer

Brandhackers Meetup

(Privately Held; Internet industry)

January 2008 — January 2009 (1 year 1 month)

#Brandhackers is a monthly Manhattan Meetup and social network showcasing prominent and rising digital marketing opinion leaders and provides an environment bringing people, technology and brands together.

http://www.meetup.com/brandhacker/
http://www.brandhacker.com
Account Supervisor, Client Services

INITIATIVE

(Public Company; Marketing and Advertising industry)

January 2006 — October 2007 (1 year 10 months)

IPG (Interpublic) Account Management (Digital/Direct Response/Media Planning/Client Services): BellSouth/AT&T Consumer Bundles, Lunesta
Marketing Services, Digital Project Manager/Research

EURO RSCG INTERACTION

(Public Company; Marketing and Advertising industry)

October 2003 — December 2005 (2 years 3 months)

Clients served include: Pfizer, Sanofi-Aventis, Merck, Novartis
Emerging Media, Research, Digital, New Business Development
Marketing Director

IMC STRATEGY LAB

(Online Media industry)

April 2002 — September 2003 (1 year 6 months)

http://www.imcstrategies.net
Consulting clients guided include: Interpublic (Unilever), Talking Points Memo/TPM Media, JWT-J Walter Thompson, Stein Rogan & Partners, The Discovery Channel Online, Faran Online Medical Billing, Corporate Voice, WWR-Williams Whittle Rothstein/Atkins, Balestra Capital, SalesVantage.com, CIT
Associate, Mobile Marketing

E*TRADE FINANCIAL

(Public Company; 1001-5000 employees; ET; Financial Services industry)

April 2001 — April 2002 (1 year 1 month)

-Served on AETHER SYSTEMS Wireless Marketing Solutions B2B Team
Online Media Planner/Account Manager

WINSTAR INTERACTIVE MEDIA

(Public Company; Online Media industry)

January 1999 — April 2001 (2 years 4 months)

Clients served included: 24/7 Real Media, The Industry Standard Online, Men’s Health Online, Office.com, Kiplinger.com, Individual Investor Online
Associate, Corporate Communications

WEBER SHANDWICK

(Public Company; 1001-5000 employees; IPG; Public Relations and Communications industry)

January 1998 — January 1999 (1 year 1 month)

IPG (Interpublic) BOZELL SAWYER MILLER GROUP clients served included: Cendant, NetGateway, Charter Behavioral Health, Cumulus Media, MedPartners, The IMF (International Monetary Fund)
IPG (Interpublic) POWELL TATE - served as Staff Assistant to U.S. Senator Russ Feingold's Office in Washington (Wisconsin)
Account Assistant, Corporate Communications

WEBER SHANDWICK

(Public Company; 1001-5000 employees; IPG; Public Relations and Communications industry)

January 1994 — January 1995 (1 year 1 month)

IPG Powell Tate (Weber Shandwick) - Account Management: Disney, Motorola

Robb Hecht - robb.hecht@gmail.com’s Education

Columbia University - School of International and Public Affairs

MIA , Int. Media Communications/Political Economy , 1995 — 1998

-Internship with Deutsche Bank Research, Frankfurt
-Internship with the Economist Intelligence Unit (EIU)
-Internship with Edelman Public Relations (John Scanlon & Ed Rollins) - New York
University of Wisconsin-Madison

BA , Political Economy , 1989 — 1993

Activities and Societies:

Contribuing Writer to campus newspaper, The Badger Herald
Junior Year Abroad (Bonn, Germany)

Additional Information

Robb Hecht - robb.hecht@gmail.com’s Interests:

Competitive Running (10k, 1/2 marathons)

Robb Hecht - robb.hecht@gmail.com’s Groups:

MINDS MATTER, INC
NYC Inner City Youth Non Profit Mentoring Program
-Served as Co-Director of PR & Marketing, Executive Committee Member for 2004-2005
-Served as Mentor/Co-Team Leader during 2003-2004 to college-bound high school students.

Mobile Marketing Association
Wisconsin Alumni Association
Columbia University Alumni Network
Advertising Professionals
Johnson & Johnson (re)connected (9,500+ Members!)
Interpublic Alumni
brandhackers
The School of International and Public Affairs (SIPA) at Columbia University Alumni Network
R/GA
The ADVERTISING Club (New York)
Conversational Marketing Group
McCann-Erickson Advertising Alumni (Over 500 Members!)
Social Media Advertising Consortium