Robb Hecht (robb.hecht@gmail.com)

Robb Hecht (robb.hecht@gmail.com)

Digital Account Marketing Media Strategy Consultant

Greater New York City Area

Current
Past

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7 more...

Education
  • Columbia University - School of International and Public Affairs
  • University of Wisconsin-Madison
Recommended
Robb has 18 recommendations 18 people have recommended Robb
Connections
500+ connections
Industry
Marketing and Advertising
Websites

Robb Hecht (robb.hecht@gmail.com)’s Summary

MARCOM / DIGITAL / CPG / PHARMA / TECHNOLOGY / TELECOM / HEALTHCARE

Account Management / Integration / Innovation / Strategic Planning / Research / Client Services / Social Media

Robb Hecht (robb.hecht@gmail.com)’s Specialties:

marketing, advertising, media, public relations, social technologies, business planning, strategy

Robb Hecht (robb.hecht@gmail.com)’s Experience

  • Digital Marketing Media Strategy Consultant

    Freelance

    (Writing and Editing industry)

    April 2009 — Present (4 months)

  • Adjunct Marketing Professor

    CUNY-BARUCH COLLEGE - City University of New York

    (Educational Institution; Higher Education industry)

    February 2004 — Present (5 years 6 months)

    Adjunct Faculty CAPS Marketing Professor (500+ teaching hours in entry and mid-level marketing coursework). Media mentions include:

    • Investor’s Business Daily (Google’s CEO)
    • Microsoft Small Business Center (2.0 Media Kit Development)
    • MarketingSherpa (Reaching India’s Online Population)
    • ClickZ Network (Walmart’s Online Strategy)
    • OMMA (Reaching Male Demographic Online)
    • B2B Magazine (Dell’s Example in the Blogosphere)
    • Washington Times (State of the Blogosphere)
    • Sacramento Bee (Online Social Networking Industry)
    • St Paul Pioneer Press (Bluetooth Wireless Industry)
    • Baltimore Sun (Rock Stars Blogging to Reach Fans)
    • Information Week (AOL’s Online Strategy)
    • MedAdNews (Patient Generated Media)
    • BrandWeek (Marketing Professionals)
    • The Wall Street Journal (RIM Blackberry’s Asian Expansion)
    • Entrepreneur Magazine (2.0 Marketing Strategies)
    • MasterCard Small Business Center (Including Blogging with Paid Media Activitites)
    • MacNewsWorld (YouTube and the 2006 Congressional Election)

  • Account Director, Client Services

    R/GA

    (Public Company; IPG; Marketing and Advertising industry)

    September 2007 — March 2009 (1 year 7 months)

    Served as Digital Managing Director to J3 Universal McCann
    Johnson & Johnson

  • Digital Managing Director

    Universal McCann

    (Public Company; IPG; Marketing and Advertising industry)

    October 2007 — March 2009 (1 year 6 months)

    Served as Account Director to R/GA on Johnson & Johnson DTC/Pharma brands

  • Founder/Organizer

    Brandhackers Meetup

    (Privately Held; Internet industry)

    January 2008 — January 2009 (1 year 1 month)

  • Account Supervisor, Client Services

    INITIATIVE

    (Public Company; 51-200 employees; Marketing and Advertising industry)

    January 2006 — October 2007 (1 year 10 months)

    IPG (Interpublic) Account Management (Digital/Direct Response/Media Planning/Client Services): AT&T Consumer Bundles, Lunesta

  • Marketing Services, Digital Project Manager/Research

    EURO RSCG INTERACTION

    (Public Company; Marketing and Advertising industry)

    October 2003 — December 2005 (2 years 3 months)

    Clients served include: Pfizer, Sanofi-Aventis

  • Marketing Director

    IMC STRATEGY LAB

    (Online Media industry)

    April 2002 — September 2003 (1 year 6 months)

    http://www.imcstrategies.net

    -Seth Godin Bull Market Consultant Recognition. Clients guided include: Interpublic (Unilever), Talking Points Memo/TPM Media, JWT-J Walter Thompson, Stein Rogan & Partners, The Discovery Channel Online, Faran Online Medical Billing, Corporate Voice, WWR-Williams Whittle Rothstein/Atkins, Balestra Capital, SalesVantage.com, CIT

  • Associate, Mobile Marketing

    E*TRADE FINANCIAL

    (Public Company; 1001-5000 employees; ET; Financial Services industry)

    April 2001 — April 2002 (1 year 1 month)

    -Served on AETHER SYSTEMS Wireless Marketing Solutions B2B Team

  • Media Planner, Digital

    WINSTAR INTERACTIVE MEDIA

    (Public Company; Online Media industry)

    January 1999 — April 2001 (2 years 4 months)

    Clients served included: 24/7 Real Media, The Industry Standard Online, Men’s Health Online, Office.com, Kiplinger.com, Individual Investor Online

  • Associate, Corporate Communications

    WEBER SHANDWICK

    (Public Company; 1001-5000 employees; IPG; Public Relations and Communications industry)

    January 1998 — January 1999 (1 year 1 month)

    IPG (Interpublic) BOZELL SAWYER MILLER GROUP clients served included: Cendant, NetGateway, Charter Behavioral Health, Cumulus Media, MedPartners, The IMF (International Monetary Fund)
    IPG (Interpublic) POWELL TATE - served as Staff Assistant to U.S. Senator Russ Feingold's Office in Washington (Wisconsin)

  • Account Assistant, Corporate Communications

    WEBER SHANDWICK

    (Public Company; 1001-5000 employees; IPG; Public Relations and Communications industry)

    January 1994 — January 1995 (1 year 1 month)

    IPG Powell Tate (Weber Shandwick) - Account Management: Disney, Motorola

Robb Hecht (robb.hecht@gmail.com)’s Education

  • Columbia University - School of International and Public Affairs

    MIA , Int. Media Communications/Political Economy , 1995 — 1998

    -Internship with Deutsche Bank Research, Frankfurt
    -Internship with the Economist Intelligence Unit (EIU)
    -Internship with Edelman Public Relations (John Scanlon & Ed Rollins) - New York

  • University of Wisconsin-Madison

    BA , Political Economy , 1989 — 1993

    Activities and Societies:
    Contribuing Writer to campus newspaper, The Badger Herald
    Junior Year Abroad (Bonn, Germany)

Additional Information

Robb Hecht (robb.hecht@gmail.com)’s Websites:

Robb Hecht (robb.hecht@gmail.com)’s Interests:

Advertising, Social Media, Marketing Strategy, Communications Strategy, Mobile Marketing

Robb Hecht (robb.hecht@gmail.com)’s Honors:

-Marketing Sherpa Best PR Blog, 2003, 2004 Honorable Mention
-Seth Godin Bull Market Consultant Recognition

Robb Hecht (robb.hecht@gmail.com)’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
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  • reference requests
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