Robb Hecht robb.hecht@imcstrategies.net

Current

Digital Managing Director at UNIVERSAL MCCANN
Adjunct Professor of Marketing at CUNY-BARUCH COLLEGE - City University of New York

Past

Digital Account Director at R/GA
Director, Digital Market Strategist at IMC STRATEGY LAB
Account Supervisor, Client Services at INITIATIVE

Project Manager, Emerging Media Research at EURO RSCG INTERACTION
Manager, Market Planning at VOLT TELECOM
Digital Wireless Marketing Associate at E*TRADE FINANCIAL
Digital Media Planner at WINSTAR INTERACTIVE MEDIA
Associate, Corporate Communications at WEBER SHANDWICK
Account Assistant, Corporate Communications at WEBER SHANDWICK

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6 more...

Education

Columbia University - School of International and Public Affairs
University of Wisconsin-Madison

Recommended

16 people have recommended Robb

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Robb Hecht robb.hecht@imcstrategies.net’s Summary

ROBB HECHT
robb.hecht@imcstrategies.net

MEDIA 2.0
http://prmachine.blogspot.com

Robb Hecht robb.hecht@imcstrategies.net’s Specialties:

marketing, branding, advertising, public relations, social technologies, business planning, strategy

Robb Hecht robb.hecht@imcstrategies.net’s Experience

Digital Managing Director

UNIVERSAL MCCANN

(Public Company; 5001-10,000 employees; IPG; Marketing and Advertising industry)

October 2007 — Present (10 months)

Digital Managing Director
J3 Universal McCann
Johnson & Johnson
Adjunct Professor of Marketing

CUNY-BARUCH COLLEGE - City University of New York

(Educational Institution; 10,001 or more employees; Higher Education industry)

February 2004 — Present (4 years 6 months)

Adjunct Faculty Marketing Professor (250+ teaching hours). Media mentions include:

• Investor’s Business Daily (Google’s CEO)
• Microsoft Small Business Center (2.0 Media Kit Development)
• MarketingSherpa (Reaching India’s Online Population)
• ClickZ Network (Walmart’s Online Strategy)
• OMMA (Reaching Male Demographic Online)
• B2B Magazine (Dell’s Example in the Blogosphere)
• Washington Times (State of the Blogosphere)
• Sacramento Bee (Online Social Networking Industry)
• St Paul Pioneer Press (Bluetooth Wireless Industry)
• Baltimore Sun (Rock Stars Blogging to Reach Fans)
• Information Week (AOL’s Online Strategy)
• MedAdNews (Patient Generated Media)
• BrandWeek (Marketing Professionals)
• The Wall Street Journal (RIM Blackberry’s Asian Expansion)
• Entrepreneur Magazine (2.0 Marketing Strategies)
• MasterCard Small Business Center (Including Blogging with Paid Media Activitites)
• MacNewsWorld (YouTube and the 2006 Congressional Election)
Digital Account Director

R/GA

(Marketing and Advertising industry)

October 2007 — June 2008 (9 months)

J3 Universal McCann
Johnson & Johnson
Director, Digital Market Strategist

IMC STRATEGY LAB

(Partnership; 1-10 employees; Online Media industry)

April 2002 — October 2007 (5 years 7 months)

http://www.imcstrategies.net

-Seth Godin Bull Market Consultant Recognition. Clients guided include: Interpublic (Unilever), Talking Points Memo/TPM Media, JWT-J Walter Thompson, Stein Rogan & Partners, The Discovery Channel Online, Faran Online Medical Billing, Corporate Voice, WWR-Williams Whittle Rothstein/Atkins, Balestra Capital, SalesVantage.com, CIT
Account Supervisor, Client Services

INITIATIVE

(Public Company; 51-200 employees; Marketing and Advertising industry)

January 2006 — October 2007 (1 year 10 months)

IPG (Interpublic) Account Management (Digital/Direct Response/Media Planning/Client Services): AT&T Consumer Bundles, Lunesta
Project Manager, Emerging Media Research

EURO RSCG INTERACTION

(Public Company; 5001-10,000 employees; HAVS; Online Media industry)

October 2003 — December 2005 (2 years 3 months)

Clients served include: Pfizer, Merck, BMS, Sanofi-Aventis
Havas
Manager, Market Planning

VOLT TELECOM

(Public Company; 10,001 or more employees; VOL; Telecommunications industry)

April 2001 — April 2002 (1 year 1 month)

A Fortune 600 telecommunications outsourcing company
Digital Wireless Marketing Associate

E*TRADE FINANCIAL

(Public Company; 5001-10,000 employees; ET; Financial Services industry)

April 2001 — April 2002 (1 year 1 month)

-Served on AETHER SYSTEMS Wireless Marketing Solutions B2B Team
Digital Media Planner

WINSTAR INTERACTIVE MEDIA

(Public Company; 1001-5000 employees; WCII; Online Media industry)

January 1999 — January 2001 (2 years 1 month)

Clients served included: 24/7 Real Media, The Industry Standard Online, Men’s Health Online, Office.com, Kiplinger.com, Individual Investor Online
Associate, Corporate Communications

WEBER SHANDWICK

(Public Company; 1001-5000 employees; IPG; Public Relations and Communications industry)

January 1998 — January 1999 (1 year 1 month)

IPG (Interpublic) BOZELL SAWYER MILLER GROUP clients served included: Cendant, NetGateway, Charter Behavioral Health, Cumulus Media, MedPartners, The IMF (International Monetary Fund)
IPG (Interpublic) POWELL TATE - served as Staff Assistant to U.S. Senator Russ Feingold's Office in Washington (Wisconsin)
Account Assistant, Corporate Communications

WEBER SHANDWICK

(Public Company; 201-500 employees; IPG; Public Relations and Communications industry)

January 1994 — January 1995 (1 year 1 month)

IPG Powell Tate (Weber Shandwick) - Account Management: Disney, Motorola

Robb Hecht robb.hecht@imcstrategies.net’s Education

Columbia University - School of International and Public Affairs

MIA, IMC, 1995 — 1998

-Internship with Deutsche Bank Research, Frankfurt
-Internship with the Economist Intelligence Unit (EIU)
-Internship with Edelman Public Relations (John Scanlon & Ed Rollins) - New York
University of Wisconsin-Madison

BA, Political Science, 1989 — 1993

Activities and Societies:

Contribuing Writer to campus newspaper, The Badger Herald
Junior Year Abroad (Bonn, Germany)

Additional Information

Robb Hecht robb.hecht@imcstrategies.net’s Websites:

Robb Hecht robb.hecht@imcstrategies.net’s Interests:

Advertising, Social Media, Marketing Strategy, Communications Strategy, Mobile Marketing

Robb Hecht robb.hecht@imcstrategies.net’s Groups:

MINDS MATTER, INC
-Served as Co-Director of PR & Marketing, Executive Committee Member for 2004-2005
-Served as Mentor/Co-Team Leader during 2003-2004 to college-bound high school students.