Rob Ainbinder

Current

• Internet Marketing Coordinator at Hafele America Co.
• Owner at Deep River Communication (Sole Proprietorship)

Past

• Marketing Committee (Volunteer) at United Way of Randolph County
• Web Developer at North Carolina Zoo
• Web Information Designer/Internet Project Manager at Gilbarco Veeder Root

• Technical Writer/Extranet Project Leader at Gilbarco/Marconi Commerce Systems
• Assistant Manager-Operations at Restoration Hardware

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Recommended

5 people have recommended Rob

Connections

154 connections

Industry

Internet

Websites

• Hafele America Co.
• Deep River Communication

Rob Ainbinder’s Summary

A marketing professional focused on applying internet strategy to deliver bottom line results. Strengths include project and vendor management, copywriting, analysis, team building, management and research. Skills include: on-line marketing strategy, SEO/SEM consulting, PPC analysis and management.

Rob Ainbinder’s Specialties:

Marketing strategy including e-mail marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), copywriting, & web site usability.

Rob Ainbinder’s Experience

• Internet Marketing Coordinator

  Hafele America Co.

  (Privately Held; Wholesale industry)

  July 2005 — Present (4 years 1 month)

  Develop Web site content and Internet marketing priorities with personnel from Sales, Product Development, Training and Management.
  
  Trained Product Managers in search engines, their mechanics, impact on the buying cycle and optimization objectives. This resulted in the identification of key industry terminology to effectively develop and organize product information on the Web site. An 84 percent increase in Web site visits was realized from this effort.

• Owner

  Deep River Communication (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Internet industry)

  2002 — Present (7 years)

  Strategic internet consulting including: search engine optimization, search engine marketing, pay per click advertising, establishing website metrics and e-mail marketing.

• Marketing Committee (Volunteer)

  United Way of Randolph County

  (Internet industry)

  2005 — 2006 (1 year)

• Web Developer

  North Carolina Zoo

  (Internet industry)

  September 2002 — July 2005 (2 years 11 months)

  Web site operations and internet application development for the largest natural habitat zoo in the U.S. Responsible for organic SEO initiatives.

• Web Information Designer/Internet Project Manager

  Gilbarco Veeder Root

  (Public Company; Oil & Energy industry)

  2000 — 2002 (2 years)

  Internal and external development of Internet/Intranet/Extranet projects for a mid-sized point-of-sale and gas pump/dispenser manufacturer.

• Technical Writer/Extranet Project Leader

  Gilbarco/Marconi Commerce Systems

  (Oil & Energy industry)

  1998 — 2000 (2 years)

  Project lead for deployment of an extranet based technical information system. The system received in excess of 80,000+ page requests per month.

• Assistant Manager-Operations

  Restoration Hardware

  (Public Company; 1001-5000 employees; RSTO; Retail industry)

  1996 — 1998 (2 years)

Additional Information

Rob Ainbinder’s Websites:

• Hafele America Co.
• Deep River Communication

Rob Ainbinder’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch