Rob Ainbinder

Current

Internet Marketing Coordinator at Hafele America Co.
Owner at Deep River Communication (Sole Proprietorship)

Past

Marketing Committee (Volunteer) at United Way of Randolph County
Web Developer at North Carolina Zoo
Web Information Designer/Internet Project Manager at Gilbarco Veeder Root

Technical Writer/Extranet Project Leader at Gilbarco/Marconi Commerce Systems
Assistant Manager-Operations at Restoration Hardware

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Recommended

4 people have recommended Rob

Connections

124 connections

Industry

Internet

Websites

Rob Ainbinder’s Summary

A marketing professional focused on applying internet strategy to deliver bottom line results. Strengths include project and vendor management, copywriting, analysis, team building, management and research. Skills include: on-line marketing strategy, SEO/SEM consulting, PPC analysis and management.

Rob Ainbinder’s Specialties:

Marketing strategy including e-mail marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), copywriting, & web site usability.

Rob Ainbinder’s Experience

Internet Marketing Coordinator

Hafele America Co.

(Privately Held; Online Media industry)

July 2005 — Present (3 years 2 months)

Responsible for search & e-mail marketing, managing updates and feature enhancements of the hardware distributor’s Web site.

Working with product management, identified key industry terminology to effectively develop and organize product information on the Web site. This resulted in an 84 percent increase in Web site visits in one year.
Owner
Deep River Communication (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Internet industry)

2002 — Present (6 years)

Strategic internet consulting including: search engine optimization, search engine marketing, pay per click advertising, establishing website metrics and e-mail marketing.
Marketing Committee (Volunteer)

United Way of Randolph County

(Internet industry)

2005 — 2006 (1 year)
Web Developer

North Carolina Zoo

(Government Agency; 51-200 employees; Internet industry)

September 2002 — July 2005 (2 years 11 months)

Managed daily Web site operations and internet application development for the largest natural habitat zoo in the U.S. Responsible for organic SEO initiatives.
Web Information Designer/Internet Project Manager

Gilbarco Veeder Root

(Public Company; 501-1000 employees; DHR; Oil & Energy industry)

2000 — 2002 (2 years)

Managed internal and external development of Internet/Intranet/Extranet projects for a mid-sized point-of-sale and gas pump/dispenser manufacturer.
Technical Writer/Extranet Project Leader

Gilbarco/Marconi Commerce Systems

(Public Company; 501-1000 employees; Oil & Energy industry)

1998 — 2000 (2 years)

Project lead for deployment of an extranet based technical information system – GOLD™. GOLD receives in excess of 80,000+ page requests per month.
Assistant Manager-Operations

Restoration Hardware

(Public Company; 1001-5000 employees; RSTO; Retail industry)

1996 — 1998 (2 years)

Additional Information

Rob Ainbinder’s Websites:

Rob Ainbinder’s Groups:

Society for Technical Communication, SES Chicago 2006

Web Analytics Demystified
Content Management Professionals
WebAnalysts.Info Web Analytics, E-business Optimization, and Online Marketing Blog Group
Pro Marketers - For Marketing Professionals
Web Analytics Association
Friends of Israel
Email Marketing Roundtable
Friends of Texas
Hafele
Video Commerce