Rob Ainbinder

Current

Internet Marketing Coordinator at Hafele America Co.
Owner at Deep River Communication (Sole Proprietorship)

Past

Marketing Committee (Volunteer) at United Way of Randolph County
Web Developer at North Carolina Zoo
Web Information Designer/Internet Project Manager at Gilbarco Veeder Root

Technical Writer/Extranet Project Leader at Gilbarco/Marconi Commerce Systems
Assistant Manager-Operations at Restoration Hardware

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2 more...

Recommended

5 people have recommended Rob

Connections

167 connections

Industry

Internet

Websites

Rob Ainbinder’s Summary

A marketing professional focused on applying internet strategy to deliver results and increase customer satisfaction. Strengths include: project and vendor management, copywriting, analysis, team building, management and research. Skills include: on-line marketing strategy, social media, SEO/SEM, PPC analysis and management.

Rob Ainbinder’s Specialties:

Marketing strategy including e-mail marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), social media, copywriting, & Web site usability.

Rob Ainbinder’s Experience

Internet Marketing Coordinator

Hafele America Co.

(Privately Held; Wholesale industry)

July 2005 — Present (4 years 5 months)

Develop Web site content and Internet marketing priorities with personnel from Sales, Product Development, Training and Management.

Trained Product Managers in search engines, their mechanics, impact on the buying cycle and optimization objectives. This resulted in the identification of key industry terminology to effectively develop and organize product information on the Web site. An 84 percent increase in Web site visits was realized from this effort.
Owner
Deep River Communication (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Internet industry)

2002 — Present (7 years )

Strategic internet consulting including: search engine optimization, search engine marketing, pay per click advertising, establishing website metrics and e-mail marketing.
Marketing Committee (Volunteer)

United Way of Randolph County

(Internet industry)

2005 — 2006 (1 year )
Web Developer

North Carolina Zoo

(Internet industry)

September 2002 — July 2005 (2 years 11 months)

Web site operations and internet application development for the largest natural habitat zoo in the U.S. Responsible for organic SEO initiatives.
Web Information Designer/Internet Project Manager

Gilbarco Veeder Root

(Public Company; Oil & Energy industry)

2000 — 2002 (2 years )

Internal and external development of Internet/Intranet/Extranet projects for a mid-sized point-of-sale and gas pump/dispenser manufacturer.
Technical Writer/Extranet Project Leader

Gilbarco/Marconi Commerce Systems

(Oil & Energy industry)

1998 — 2000 (2 years )

Project lead for deployment of an extranet based technical information system. The system received in excess of 80,000+ page requests per month.
Assistant Manager-Operations

Restoration Hardware

(Public Company; 1001-5000 employees; RSTO; Retail industry)

1996 — 1998 (2 years )

Additional Information

Rob Ainbinder’s Websites:

Rob Ainbinder’s Groups:

Society for Technical Communication, SES Chicago 2006

Web Analytics Demystified
Tech Policy Summit
Content Management Professionals
Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
Inbound Marketers - For Marketing Professionals
Online Marketing Experts
Online marketing
SEMPO Institute
Email Marketing Roundtable
eMarketing Association Network
Online Advertising Professionals
Search Marketing Salon
Marketing Communication
Online Lead Generation
ACSP - Association of Closet and Storage Professionals
Vectorworks-CAD Software
B2B Online Marketing
Hafele
National Association of the Remodeling Industry (NARI)
Kitchen & Bath Industry Marketing Group
IIDA
NYC-GROUP:Sustainable (Green) Construction:DE-construction,RE-Use,RE-construction
Triangle Interactive Marketing Association (TIMA)
Physical Access Control Manufactures Group
Video Commerce
Kitchen and Bath Industry News
Association of Woodworking & Furnishing Suppliers®
Web Development for Advertising Agencies
B2B Social Media
Door & Hardware Institute - Members
Eastern Carolinas Chapter NKBA
Cabinetry
High Point Design Center/HPDC
Listrak Email Marketing
B2B Branding
The Door and Hardware Institute
Building Products Network