Experienced Internet & Search Engine Marketer currently with Hafele America Co.
Greensboro/Winston-Salem, North Carolina Area
Experienced Internet & Search Engine Marketer currently with Hafele America Co.
Greensboro/Winston-Salem, North Carolina Area
A marketing professional focused on applying internet strategy to deliver bottom line results. Strengths include project and vendor management, copywriting, analysis, team building, management and research. Skills include: on-line marketing strategy, SEO/SEM consulting, PPC analysis and management.
Marketing strategy including e-mail marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), copywriting, & web site usability.
(Privately Held; Online Media industry)
July 2005 — Present (3 years 2 months)
Responsible for search & e-mail marketing, managing updates and feature enhancements of the hardware distributor’s Web site.
Working with product management, identified key industry terminology to effectively develop and organize product information on the Web site. This resulted in an 84 percent increase in Web site visits in one year.
(Sole Proprietorship; Myself Only; Internet industry)
2002 — Present (6 years)
Strategic internet consulting including: search engine optimization, search engine marketing, pay per click advertising, establishing website metrics and e-mail marketing.
(Internet industry)
2005 — 2006 (1 year)
(Government Agency; 51-200 employees; Internet industry)
September 2002 — July 2005 (2 years 11 months)
Managed daily Web site operations and internet application development for the largest natural habitat zoo in the U.S. Responsible for organic SEO initiatives.
(Public Company; 501-1000 employees; DHR; Oil & Energy industry)
2000 — 2002 (2 years)
Managed internal and external development of Internet/Intranet/Extranet projects for a mid-sized point-of-sale and gas pump/dispenser manufacturer.
(Public Company; 501-1000 employees; Oil & Energy industry)
1998 — 2000 (2 years)
Project lead for deployment of an extranet based technical information system – GOLD™. GOLD receives in excess of 80,000+ page requests per month.
(Public Company; 1001-5000 employees; RSTO; Retail industry)
1996 — 1998 (2 years)
Society for Technical Communication, SES Chicago 2006