Rob Burns

Current

• Marketing Consultant at Small Revolutions

Past

• Web Producer at SAGE Publications
• eCRM Marketing Executive at Book Club Associates
• Interactive Site Manager at Book Club Associates

• Web Content Manager at FirstCampus, Firstream
• Assistant Editor at Dorling Kindersley

see less...

2 more...

Education

• University of Leeds
• St. Ivo School

Recommended

8 people have recommended Rob

Connections

93 connections

Industry

Marketing and Advertising

Rob Burns’s Summary

Most people have got marketing entirely wrong.

The result is they spend fortunes making things 'look pretty' believing that alone will create profitable customers: throw enough mud at a wall, and eventually something will stick, right? It won't.

Or that brand is more important than service and substance and a great product. It isn't.

And oppositely, the belief that "if you build a better mousetrap, the world will beat a path to your door". It's frustrating but true, there are people with terrible products who are doing much better than you ( and the best satisfaction is beating them).

In my book, marketing exists for one reason and one reason only: pro-actively creating PROFITABLE relationships with customers.

You don't need more ideas, you need better, more profitable strategies and marketing funnels - which really make a difference you can measure.

Strategies which respect your precious time, cashflow, and the scale of your business.

My approach is unconventional. My help rarely coalesces into some kind of 'leaflet' or 'brochure'. It's all about converting customers. And for that reason, I charge for my knowledge and expertise.

If you think you could do with me on your side, I'll be happy to talk to you and discuss your needs.

Rob Burns’s Specialties:

Marketing strategy for small business, customer conversion, customer relationship management, marketing and sales process design, copywriting (print, web, email), SEO, measureable marketing.

Rob Burns’s Experience

• Web Producer

  SAGE Publications

  (Privately Held; 201-500 employees; Publishing industry)

  December 2005 — February 2007 (1 year 3 months)

• eCRM Marketing Executive

  Book Club Associates

  (Privately Held; Marketing and Advertising industry)

  February 2005 — October 2005 (9 months)

  Running eCRM, retention and loyalty campaigns across BCA's portfolio of over 20 book club websites.

• Interactive Site Manager

  Book Club Associates

  (Privately Held; Marketing and Advertising industry)

  September 2002 — April 2005 (2 years 8 months)

  Interactive site manager responsible for sales on a portfolio of book club websites.

• Web Content Manager

  FirstCampus, Firstream

  (Privately Held; 11-50 employees; Internet industry)

  May 2000 — April 2002 (2 years )

• Assistant Editor

  Dorling Kindersley

  (Privately Held; 501-1000 employees; Publishing industry)

  October 1999 — April 2000 (7 months)

Rob Burns’s Education

• University of Leeds

  BA Honours , English Literature & French , 1995 — 1999

• St. Ivo School

  1988 — 1995

Additional Information

Rob Burns’s Interests:

Writing, publishing, copywriting, branding, start-up & small business marketing

Rob Burns’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch