
Web Strategy Analyst at Barrick Gold Corporation
Chile

Web Strategy Analyst at Barrick Gold Corporation
Chile
Master of business and IT with proven experience in team management, project coordination, problem-solving expertise, combined with effective communication and leadership skills. 10+ years of experience in web projects, content development and online marketing.
online marketing, reputation management, project management, Information architecture, Usability, Interaction design and Content management.
(Public Company; ABX; Mining & Metals industry)
January 2008 — Present (1 year 7 months)
Set up a strategy to strenghten Barrick`s online comm in South America.
(Privately Held; Media Production industry)
August 1999 — July 2005 (6 years)
Mayor tasks as project coordinator
• Coordinating the implementation of multiple websites, by creating and managing teams to complete projects on deadlines.
• Leading role and as primary external liaison on projects, ensuring business requirements were implemented by coordinating tasks for internal staff.
• Measuring progress of the projects, to finally delivering to clients.
Mayor tasks as General Editor
• Responsible for managing all aspects of Canal13.cl and its sub-sites’ content, overseeing 25 staff.
• Data analysis of website’s visitors and page-views, to improve visibility and accessibility of websites
Achievements
• Project development of more than 30 different websites, including news, sports and magazine contents.
• Creating the conceptual design and publishing websites such as Teletrece.cl, Enescena.cl y Deportes.cl, among many others.
• Standardizing all the processes regarding the creation and development of all the online projects in Canal13.cl
(Education Management industry)
2004 — 2004 (less than a year)
• Training more than 40 students in how to build up and manage teams to develop new media.
(Education Management industry)
2001 — 2003 (2 years)
Training more than 40 students how to write and create content for digital media
(Privately Held; Media Production industry)
August 1998 — July 1999 (1 year)
• Editing materials for target audiences integrating compelling text, still images, audio and video components, and links to relevant Internet resources into a thoughtful online news display.
• Ensuring accuracy of stories by double checking any necessary facts and ensuring that all edited text goes through any necessary reviews
• Participates in editing team activities and supports editing team goals
Master , Business and IT , 2005 — 2007
The program provided a solid base of business for managing projects and organizations in the information and communications technology industry.
Bachelor , Communications, Journalist , 1992 — 1997
Focus on technology, main base for communications and for developing new media projects/content. Degree obtained based on thesis "How journalists use the Internet in Chile" (1998)
Reputation Management