Rodrigo Rojas S (rmrojas)

Current

Web Communications Supervisor - South America at Barrick Gold Corporation

Past

Web Strategy Analyst at Barrick Gold Corporation
Project coordinator / Website General Editor at Canal 13 Television
Multimedia Journalism Instructor at Las Americas University

Digital Journalism Instructor at Andrés Bello University, Chile
Website News Editor at Canal 13 Television

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Education

University of Melbourne
Universidad Nacional Andrés Bello

Recommended

2 people have recommended Rodrigo Rojas S

Connections

174 connections

Industry

Internet

Websites

Rodrigo Rojas S (rmrojas)’s Summary

Master of business and IT with proven experience in team management, project coordination, problem-solving expertise, combined with effective communication and leadership skills. 10+ years of experience in web projects, content development and online marketing.

Rodrigo Rojas S (rmrojas)’s Specialties:

Social media management, online marketing, reputation management, project management, Information architecture, usability, interaction design and content management.

Rodrigo Rojas S (rmrojas)’s Experience

Web Communications Supervisor - South America

Barrick Gold Corporation

(Public Company; ABX; Mining & Metals industry)

July 2009 — Present (5 months)
Web Strategy Analyst

Barrick Gold Corporation

(Public Company; ABX; Mining & Metals industry)

January 2008 — June 2009 (1 year 6 months)

Set up a strategy to strenghten Barrick`s online comm in South America.

Achievements
• Improvement of Barrick website’s visibility and positioning (SEO), increasing in 300% the number of visitors in one year.
• Manage the development of Barrick´s blog (www.construyendodialogo.com), which became the first blog of the mining industry in South America. It was visited by 116,000+ unique users who posted 1,200+ comments in the first 6 months.
• Creation of a unique brand (URL) for the different countries of the SA region: www.barricksudamerica.com
• Creation of a Web users DB with 10,000+ registered in the first 6 months.
• Creation of Barrick´s Youtube Channel with 19.000+ video views in its first year
• Creation of Barrick´s profiles in main social media, including Facebook and Twitter
• Implementation of different tools to monitor Barrick´s brands on the Internet and outreach programs
Project coordinator / Website General Editor

Canal 13 Television

(Privately Held; Media Production industry)

August 1999 — July 2005 (6 years )

Critical tasks as project coordinator
• Coordinating the implementation of multiple websites, by creating and managing teams to complete projects on deadlines.
• Leading role and as primary external liaison on projects, ensuring business requirements were implemented by coordinating tasks for internal staff.
• Measuring progress of the projects, to finally delivering to clients.

Critical tasks as General Editor
• Responsible of managing all aspects of Canal13.cl and its sub-sites’ content, overseeing 25 staff.
• Data analysis of website’s visitors and page-views, to improve visibility and accessibility of websites

Achievements
• Project development of more than 30 different websites, including news, sports and magazine contents.
• Creating the conceptual design and publishing websites such as Teletrece.cl, Enescena.cl y Deportes.cl, among many others.
• Standardizing all the processes regarding the creation and development of all the online projects in Canal13.cl
Multimedia Journalism Instructor

Las Americas University

(Education Management industry)

2004 — 2004 (less than a year)

• Training more than 40 students in how to build up and manage teams to develop new media.
Digital Journalism Instructor

Andrés Bello University, Chile

(Education Management industry)

2001 — 2003 (2 years )

• Training more than 40 students how to write and create content for digital media
Website News Editor

Canal 13 Television

(Privately Held; Media Production industry)

August 1998 — July 1999 (1 year )

• Editing materials for target audiences integrating compelling text, still images, audio and video components, and links to relevant Internet resources into a thoughtful online news display.
• Ensuring accuracy of stories by double checking any necessary facts and ensuring that all edited text goes through any necessary reviews
• Participates in editing team activities and supports editing team goals

Rodrigo Rojas S (rmrojas)’s Education

University of Melbourne

Master , Business and IT , 2005 — 2007

The program provided a solid base of business for managing projects and organizations in the information and communications technology industry.
Universidad Nacional Andrés Bello

Bachelor , Communications, Journalist , 1992 — 1997

Focus on technology, main base for communications and for developing new media projects/content. Degree obtained based on thesis "How journalists use the Internet in Chile" (1998)