Principal at two21 LLC
- Indianapolis, Indiana Area
- Public Relations and Communications
Ryan Puckett's Overview
- Principal at two21 LLC
Ryan Puckett's Summary
- Communications specialist with several years of well-rounded career experience spanning public relations, marketing, corporate communications, branding and public affairs
- Experiences within Fortune 500 companies, advertising and PR agencies, startups, local government, and not-for-profit organizations
- Talented writer and editor
- Experienced spokesperson and public speaker
Media relations, crisis communcations, issues management, internal communications, copywriting, speechwriting, ghost writing.
Ryan Puckett's Experience
Sole Proprietorship; Myself Only; Public Relations and Communications industry
January 2008 – Present (6 years 9 months) Indianapolis, Indiana Area
Communications and content specialist focused all things pertaining to sustainability.
Formally d/b/a Ryan M. Puckett. Established as two21 LLC in September 2010.
Public Relations Coordinator
Nonprofit; 10,001+ employees; Hospital & Health Care industry
August 2006 – October 2007 (1 year 3 months)
Activities include media relations strategy, training & execution, copywriting & advertising strategy, external & internal communications, community relations, media measurement, op-ed writing, crisis communication & issues management.
Public Relations Specialist/Copywriter
Public Company; 10,001+ employees; WFM; Supermarkets industry
June 2005 – May 2006 (1 year)
Responsible for media relations and all marketing copy for the company’s Midwest Region. Activities include role as spokesperson; proactive pitching; media relations strategy; PR writing; copywriting for brochures, sales flyers, direct mail, store signage and advertisements.
Media Relations Manager
Nonprofit; 51-200 employees; Building Materials industry
November 2002 – May 2005 (2 years 7 months)
Responsible for both consumer, business and trade media relations. Act as spokesperson, edit and maintain online newsroom, manage media tours/events, organize press conferences including speechwriting, managing public relations agency, and managing freelance assignments (photography & reporting). Assistant editor of weekly electronic newsletter to members. Responsibilities include writing, layout in HTML, research, and distribution. Assist with communications planning, crisis communications preparedness, and trade show communications
Public Company; 51-200 employees; PUB; Marketing and Advertising industry
May 2002 – November 2002 (7 months)
Public Relations Account Executive
Privately Held; 11-50 employees; Marketing and Advertising industry
1999 – 2000 (1 year)
Special Project Coordinator
Government Agency; 1001-5000 employees; Government Administration industry
1996 – 1997 (1 year)
Ryan Puckett's Skills & Expertise
- Content Strategy
- Company Newsletters
- White Papers
- Speech Writing
- Drafting Press Releases
- Case Studies
- Annual Reports
- Environmental Advocacy
- Sustainability Marketing
- Strategic Communications Counsel
- Strategic Communications
- Communications Planning
- Public Relations
- Integrated Marketing Communications Planning
- Marketing Communications
- Integrated Marketing
- Social Media Outreach
- Social Media Communications
- Media Relations
- Media Skills Training
- Issues Managment
- Corporate Communications
- Internal Communications
- Crisis Communications
- Non-profit Consulting
- Sustainable Development
- Green Living
Ryan Puckett's Volunteer Experience & Causes
Treasurer/Director of Finance
PRSA Hoosier ChapterJanuary 2010 – December 2011 (2 years)
Board member responsible for budgeting, financial oversight and stewardship of sponsorships.
Director of Communications
PRSA Hoosier ChapterJanuary 2008 – December 2009 (2 years)
Newsletter editor, manager of website volunteers. Established chapter blog and social media efforts on Facebook, LInkedIn and Twitter. Board member. Chapter secretary (record meeting minutes). Co-director in 2008.
Spoke (Blogger) and Emcee
IndyHubJuly 2009 – September 2012 (3 years 3 months)
Author of The Great Green Hope blog column on Indyhub.org covering environmental and green issues in Indianapolis. Emcee of two green-focused events.
Gen-C Steering Committee Member
The Nature Conservancy in Indiana
November 2010 – July 2012 (1 year 9 months)
Member of Generation Conservation (Gen C) - an initiative of Nature Conservancy supporters in their 20s, 30s, and 40s.
Lacy Leadership AssociationJuly 2011 – present (3 years 3 months)
Causes I care about:
- Public Health
- Social Justice
Organizations I support:
- American College of Sports Medicine
Ryan Puckett's Languages
English(Native or bilingual proficiency)
Spanish(Limited working proficiency)
Ryan Puckett's Education
M.S., Integrated Marketing Communications and Public Relations
2000 – 2001
Selected by the Dean to interview Warren Buffett. Coursework included internal & external communications, speechwriting, investor relations, branding, creative strategy, public relations writing, market research, segmentation and communications measurement
Activities and Societies: Director of Medill IMC Internal Communications, National Investor Relations Institute Scholarship winner, Medill IMC Student Service Award, Medill IMC National Investor Relations Institute Award.
B.S., Business/Marketing and Spanish minor
1991 – 1995
Part-time professional musician (acoustic guitar/vocals).
Worked part-time at Garcia's Pizza - the Flying Tomato (Junior/Senior years)
Activities and Societies: Dean's List, Member of the Marketing Club, Cast member of the production of "Evita"
Zionsville Community High School
1988 – 1991
Activities and Societies: Class President, National Honor Society, Basketball, Student Council, Spanish Club Officer, Drama Club, School Play (Up the Down Staircase) and Musical (Anything Goes).
Ryan Puckett's Additional Information
Contact Ryan for:
- career opportunities
- consulting offers
- expertise requests
- reference requests
- getting back in touch