Rob Leavitt

Current

Principal at Solutions Insights
President at Woodridge Marketing

Past

Vice President, Marketing at Truman Company
Vice President, Marketing and Member Community at ITSMA
Independent Consultant at Independent Consultant

Associate Director at New York University - Journalism Department

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Education

Massachusetts Institute of Technology
University of Pennsylvania

Recommended

5 people have recommended Rob

Connections

412 connections

Industry

Marketing and Advertising

Websites

Rob Leavitt’s Summary

Rob is an innovative marketing strategist and communications expert with a primary emphasis on helping IT and professional services firms stand out from the crowd. His work focuses on market and brand strategy, thought leadership, solutions marketing, digital marketing, business development, and media/social media relations.

Previously, Rob was vice president of marketing at Truman Company/Fifty Lessons, a media and marketing firm specializing in helping companies engage and educate hard-to-reach business audiences such as C-level executives.

Rob was also Vice President for Marketing and Member Community at ITSMA, which brings together marketing leaders from of the world’s top technology firms. Rob has also worked as a media and strategy consultant for corporate and nonprofit clients, led international media training and development programs for New York University, and worked at the John F. Kennedy School of Government at Harvard University.

Rob currently serves on the board of the Public Education Center, a media organization in Washington, D.C. He holds a Bachelor of Arts in United States History from the University of Pennsylvania and a Master of Arts in Political Science from MIT.

Rob Leavitt’s Specialties:

Marketing strategy, brand strategy, business-to-business marketing, services and solutions marketing, thought leadership, digital marketing

Rob Leavitt’s Experience

Principal

Solutions Insights

(Management Consulting industry)

October 2008 — Present (1 year 3 months)

B2B consulting and training to help companies move to a customer- and solutions-driven approach; services include strategic alignment, new solutions development, portfolio rationalization, market strategy, marketing programs and training, consultative sales training, and sales support
President

Woodridge Marketing

(Privately Held; 1-10 employees; Marketing and Advertising industry)

June 2008 — Present (1 year 7 months)

Marketing strategy and programs, specializing in business and IT services, including brand and business development, thought leadership, online marketing, and media/social media relations
Vice President, Marketing

Truman Company

(Marketing and Advertising industry)

March 2007 — June 2008 (1 year 4 months)

Marketing strategy and execution, including creating new brand vision, strategy and identity for merger of Truman and Fifty Lessons, as well as integrated go-to-market strategy for the merged company.
Vice President, Marketing and Member Community

ITSMA

(Privately Held; 11-50 employees; Information Technology and Services industry)

2000 — 2007 (7 years )

Marketing strategy and execution, along with managing ITSMA's membership community with marketing leaders from 100+ top tech firms. Extensive research, writing, speaking, and organization of briefings, conferences, and seminars on marketing best practices. Overhaul of membership program to ensure stronger advisory relationships with member companies. Major contributor to development of new consulting practices in solutions and account-based marketing.
Independent Consultant

Independent Consultant

(Public Relations and Communications industry)

1998 — 1999 (1 year )

Independent marketing and media consultant for a range of corporate, university, and nonprofit clients, specializing in market research, writing, and media relations.
Associate Director

New York University - Journalism Department

(Higher Education industry)

1992 — 1998 (6 years )

Associate DIrector at mid-career education and training center within NYU's Journalism Department, specializing in international reporting and media development. Led multiple education programs with US, European, and Asian news organizations, including development of early online resource center (The Global Beat) and op-ed syndication service with Knight-Ridder Tribune. Designed and managed numerous workshops, seminars, and study tours on difficult international issues. Created innovative "reporting diversity" program to support cross-ethnic reporting in conflict areas in Eastern Europe, the Balkans, and the former Soviet Union.