Rob Lamoureux

Current

Director, Global Marketing Campaigns at Xtralis

Past

Director, Field Marketing / Field Sales Support at Verint
Director, Product Marketing - Industry Applications at Velocita Wireless
Marketing Director at AIG Technologies

Manager, Sales & Marketing Information at Siemens Business Services
Marketing Specialist at The Wheatley Group

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Education

State University of New York College at Geneseo

Recommended

12 people have recommended Rob

Connections

175 connections

Industry

Information Technology and Services

Rob Lamoureux’s Summary

Senior marketing executive versed in orchestrating integrated, multimedia marketing and communications programs that propel brand awareness, accelerate customer demand, retain customer loyalty, and increase sales.

Dynamic sales and marketing career delivering successful marketing and business development programs on a national and global scale. Combines expertise in strategic market planning, organizational leadership and project management with strong qualifications in campaign design, new product/service rollout and market launch. Participative leadership style with excellent skills in cross-functional team building, quality performance, and productivity improvement.

Rob Lamoureux’s Specialties:

Lead Generation; Branding; Direct Marketing; Internet Marketing; Target Marketing; Corporate Communications; Market Penetration; Product Launch; Copy Writing; Strategic Planning; Budget Planning; Team Leadership

Rob Lamoureux’s Experience

Director, Global Marketing Campaigns

Xtralis

(Privately Held; Security and Investigations industry)

August 2008 — Present (1 year 5 months)

A privately-held global provider of very early warning fire detection and security solutions. Charged with instituting lead generation, advertising, and communication initiatives to build company and product awareness, increase customer demand, and expand market share. Hold full P&L responsibility for a lean six figure budget, and provide strategic leadership for a small, creative team.
Director, Field Marketing / Field Sales Support

Verint

(Public Company; VRNT; Computer Software industry)

May 2006 — August 2008 (2 years 4 months)

A top 30 US enterprise software company providing actionable intelligence solutions for workforce optimization, IP video, communications interception, and public safety. Assigned to field sales management position within the company’s $400M+ contact center solutions business line to implement new marketing strategies and ignite sales growth in the Americas region. Led numerous new business development initiatives, including all aspects of lead generation, proposal development, customer references, and field communications. Controlled a multimillion-dollar budget and managed a diverse team of four marketing managers and specialists that grew to a team of 17 following the acquisition of a large competitor.
Director, Product Marketing - Industry Applications

Velocita Wireless

(Privately Held; Telecommunications industry)

July 2005 — March 2006 (9 months)

A provider of premier wireless data products and services to enterprises and government organizations deploying wireless email, messaging, and vertical market applications. Championed product management efforts for the company’s $10M+ vertical market product segment to profitably grow wireless subscriptions.
Marketing Director

AIG Technologies

(Public Company; AIG; Information Technology and Services industry)

January 2002 — April 2005 (3 years 4 months)

A subsidiary of American International Group, an innovative provider of information technology infrastructure services and enterprise insurance software solutions. Named part of the management team with responsibility for building and leading the company’s marketing operation, including all lead generation, advertising, public relations, direct marketing, events, and employee communications. Attracted, hired, developed, and inspired a talented team of five marketing professionals.
Manager, Sales & Marketing Information

Siemens Business Services

(Privately Held; Information Technology and Services industry)

July 1996 — December 2001 (5 years 6 months)

The US division of one of the world’s largest information technology service providers. Started with the company as a marketing specialist, progressing quickly through a series of promotions to increasingly responsible sales and marketing leadership roles. Charged with building a new marketing group to support the company’s strategic planning, market segmentation, product development and go-to-market strategies.
Marketing Specialist

The Wheatley Group

(Computer Software industry)

June 1994 — June 1996 (2 years 1 month)

Formerly second-ranked provider of packaged insurance processing applications for the property-casualty insurance industry. Individual contributor challenged with administering marketing programs and providing guidance to the field sales organization through proposal development, product demonstrations, and customer and prospect communications.

Rob Lamoureux’s Education

State University of New York College at Geneseo

BS , Management Science - Marketing , 1987 — 1992

Activities and Societies:

Phi Kappa Sigma

Additional Information

Rob Lamoureux’s Interests:

Becoming more and more versed in all things marketing, including social media as a new brand builder and marketing medium in B2B, Just about anything sports, but mostly the Yankees and Eagles, Spending time with my family