Rich LaBarca

Rich LaBarca

Entrepreneur / Technology Director

Greater New York City Area

Current
  • Director of Engineering - Advertising Solutions at Clearspring
Past
  • Consultant at Self Employed
  • Co-Founder / CTO at AdHoc Mobile LLC
  • Co-Founder / CTO at Tomo Software Inc
  • Research Fellow / Senior Research Programmer at Carnegie Mellon Robotics Institute - Medical Robotics Group
  • Senior Developer at CASurgica Inc.
  • Research Programmer at Brookhaven National Laboratories
  • Research Intern at Brookhaven National Laboratories
Education
  • Carnegie Mellon University
  • Carnegie Mellon University
Connections
218 connections
Industry
Computer Software
Websites

Rich LaBarca’s Summary

I've had a diverse engineering leadership career focused on new and emerging technologies, and monetizing them.

I started my career in research with computer assisted surgery, leading the development of several surgical software systems focused on adult reconstructive orthopaedic surgery. These systems were used extensively on surgical patients and in lab experiments to form the basis of new surgical techniques and improve the outcome of joint replacement.

Transitioning into the software startup world, I focused on mobile software. I've designed and built sophisticated client-side applications in J2ME and Windows Mobile, led the development and created the core technology for an AI platform for mobile gaming, and a high-performance platform for mobile ad serving. With Clearspring, I designed and developed their mobile sharing platform.

Developing a mobile ad server from scratch transitioned me into another focus - monetization and advertising. I am continuing this work with Clearspring, focusing on advertising platforms, ad exchange integration, and our behavioral targeting efforts.

Rich LaBarca’s Specialties:

technology/product leadership & strategy
software product design
software architecture

advertising platforms
web services
mobile software


software for scientific/medical research
artificial intelligence


Rich LaBarca’s Experience

  • Director of Engineering - Advertising Solutions

    Clearspring

    (Privately Held; Internet industry)

    March 2007Present (2 years 9 months)

    Led development for all major revenue-generating advertising products, focused on social media, video distribution, and behavioral targeting

    Developed strategy and led integration of Clearspring platform with third-party ad servers

    Developed strategy and core technology for mobile platform

    Developed implementations of the platform for Yahoo! Widgets, Vista Sidebar and OSX Dashboard

  • Consultant

    Self Employed

    (Computer Software industry)

    August 2006March 2007 (8 months)

    Blue Belt Technologies - Developed prototype hospital smartroom system

    Pocketsoul Inc. - Created core technology plan and whitepaper for networked mobile gaming, developed a Windows Mobile video application demo

    IXEN Mobile - Consulted in the design of a mobile social networking site

  • Co-Founder / CTO

    AdHoc Mobile LLC

    (Privately Held; Computer Software industry)

    January 2006August 2006 (8 months)

    Designed, and with a small team, developed and deployed technology for the first cross-platform mobile ad server

    Researched and authored patent provisional for the core technology

    Conducted technical discussions and due diligence rounds

    This platform & IP was sold to mSnap Inc.

  • Co-Founder / CTO

    Tomo Software Inc

    (Computer Software industry)

    January 2004January 2006 (2 years 1 month)

    Inventor and lead architect for Mobile BEAST content delivery and virtual world platform

    Created technology and demos that aided in raising $3M in funding for the company

    Led a team of 12 developers in developing and deploying the most sophisticated mobile content and MMO gaming platform ever in the US. This included internationalization and mobile device porting strategies

    Researched and authored patent provisionals for the core technology

  • Research Fellow / Senior Research Programmer

    Carnegie Mellon Robotics Institute - Medical Robotics Group

    (Educational Institution; 10,001 or more employees; Computer Software industry)

    August 1998January 2004 (5 years 6 months)

    Project lead / chief architect for HipNav - total hip replacement surgical navigation system

    Designer / project lead for network-based hardware-independent 3D tracking system interface

    Software engineer for KneeNav-TKR total knee replacement surgical navigation system

    Provided numerous contributions to Image Overlay surgical heads-up display system

    Conducted numerous research projects in the area of medical image registration, accuracy validation, and 3D tracking

  • Senior Developer

    CASurgica Inc.

    (Privately Held; 1-10 employees; Computer Software industry)

    November 1998December 2003 (5 years 2 months)

    Developed and assisted with commercialization of HipNav surgical navigation system

    Project lead for avascular necrosis surgical navigation system

  • Research Programmer

    Brookhaven National Laboratories

    (Government Agency; 10,001 or more employees; Research industry)

    May 1995August 1995 (4 months)

    Software engineer for X-ray diffraction crystallography beamline software at the National Synchrotron Light Source. Wrote software to facilitate data collection for protein crystallography.

  • Research Intern

    Brookhaven National Laboratories

    (Government Agency; 10,001 or more employees; Research industry)

    June 1993July 1993 (2 months)

    Designed computer interface and control program for monochromator system in laboratory's high flux beam reactor.


Rich LaBarca’s Education

  • Carnegie Mellon University

    MS , Robotics , 19982000

    Masters Thesis: A Unified, Network-Based System for Interfacing With 3-Dimensional Position Tracking Systems. This system was implemented and used in many computer-assisted surgeries and medical research projects.

    Advisors: Branko Jaramaz, Tony Digioia, Takeo Kanade

  • Carnegie Mellon University

    BS , Computer Science, Minor in Physics , 19941998

    Senior Thesis - Towards Robotic Bipedal Walking - received a Senior Undergraduate Research Grant

    Advisors: Andrew Moore, Mark Stehlik

    Activities and Societies:
    Robotics Club - President
    CMU Lacrosse Team
    Electronic Media Organization

Additional Information

Rich LaBarca’s Websites:

Rich LaBarca’s Interests:

Mobile Technology, Electronic Music - I produce my own mash-up/remix podcast at www.systeme-d.org, Snowboarding

Rich LaBarca’s Groups:

Mobile Monday NY, Mobile Monday LA, Mobile Monday DC, IAB Ad Network Standards Committee

  •    Digital Marketing

Rich LaBarca’s Honors:

Hip Society Otto Aufranc Award for acetabular alignment measurement using the HipNav system

Medical Robotics Technology Center Research Fellowship


Rich LaBarca’s Contact Settings

Interested In:

  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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