Entrepreneur / Technology Director
Greater New York City Area
- Current
-
- Director of Engineering - Advertising Solutions at Clearspring
- Past
-
- Consultant at Self Employed
- Co-Founder / CTO at AdHoc Mobile LLC
- Co-Founder / CTO at Tomo Software Inc
- Research Fellow / Senior Research Programmer at Carnegie Mellon Robotics Institute - Medical Robotics Group
- Senior Developer at CASurgica Inc.
- Research Programmer at Brookhaven National Laboratories
- Research Intern at Brookhaven National Laboratories
- Education
-
- Carnegie Mellon University
- Carnegie Mellon University
- Recommended
-
2 people have recommended Rich - Connections
-
218
connections
- Industry
- Computer Software
- Websites
Rich LaBarca’s Summary
I've had a diverse engineering leadership career focused on new and emerging technologies, and monetizing them.
I started my career in research with computer assisted surgery, leading the development of several surgical software systems focused on adult reconstructive orthopaedic surgery. These systems were used extensively on surgical patients and in lab experiments to form the basis of new surgical techniques and improve the outcome of joint replacement.
Transitioning into the software startup world, I focused on mobile software. I've designed and built sophisticated client-side applications in J2ME and Windows Mobile, led the development and created the core technology for an AI platform for mobile gaming, and a high-performance platform for mobile ad serving. With Clearspring, I designed and developed their mobile sharing platform.
Developing a mobile ad server from scratch transitioned me into another focus - monetization and advertising. I am continuing this work with Clearspring, focusing on advertising platforms, ad exchange integration, and our behavioral targeting efforts.
Rich LaBarca’s Specialties:
technology/product leadership & strategy
software product design
software architecture
advertising platforms
web services
mobile software
software for scientific/medical research
artificial intelligence
Rich LaBarca’s Experience
-
Director of Engineering - Advertising Solutions
Clearspring
(Privately Held; Internet industry)
March 2007 — Present (2 years 9 months)
Led development for all major revenue-generating advertising products, focused on social media, video distribution, and behavioral targeting
Developed strategy and led integration of Clearspring platform with third-party ad servers
Developed strategy and core technology for mobile platform
Developed implementations of the platform for Yahoo! Widgets, Vista Sidebar and OSX Dashboard -
Consultant
Self Employed
(Computer Software industry)
August 2006 — March 2007 (8 months)
Blue Belt Technologies - Developed prototype hospital smartroom system
Pocketsoul Inc. - Created core technology plan and whitepaper for networked mobile gaming, developed a Windows Mobile video application demo
IXEN Mobile - Consulted in the design of a mobile social networking site -
Co-Founder / CTO
AdHoc Mobile LLC
(Privately Held; Computer Software industry)
January 2006 — August 2006 (8 months)
Designed, and with a small team, developed and deployed technology for the first cross-platform mobile ad server
Researched and authored patent provisional for the core technology
Conducted technical discussions and due diligence rounds
This platform & IP was sold to mSnap Inc. -
Co-Founder / CTO
Tomo Software Inc
(Computer Software industry)
January 2004 — January 2006 (2 years 1 month)
Inventor and lead architect for Mobile BEAST content delivery and virtual world platform
Created technology and demos that aided in raising $3M in funding for the company
Led a team of 12 developers in developing and deploying the most sophisticated mobile content and MMO gaming platform ever in the US. This included internationalization and mobile device porting strategies
Researched and authored patent provisionals for the core technology -
Research Fellow / Senior Research Programmer
Carnegie Mellon Robotics Institute - Medical Robotics Group
(Educational Institution; 10,001 or more employees; Computer Software industry)
August 1998 — January 2004 (5 years 6 months)
Project lead / chief architect for HipNav - total hip replacement surgical navigation system
Designer / project lead for network-based hardware-independent 3D tracking system interface
Software engineer for KneeNav-TKR total knee replacement surgical navigation system
Provided numerous contributions to Image Overlay surgical heads-up display system
Conducted numerous research projects in the area of medical image registration, accuracy validation, and 3D tracking -
Senior Developer
CASurgica Inc.
(Privately Held; 1-10 employees; Computer Software industry)
November 1998 — December 2003 (5 years 2 months)
Developed and assisted with commercialization of HipNav surgical navigation system
Project lead for avascular necrosis surgical navigation system -
Research Programmer
Brookhaven National Laboratories
(Government Agency; 10,001 or more employees; Research industry)
May 1995 — August 1995 (4 months)
Software engineer for X-ray diffraction crystallography beamline software at the National Synchrotron Light Source. Wrote software to facilitate data collection for protein crystallography.
-
Research Intern
Brookhaven National Laboratories
(Government Agency; 10,001 or more employees; Research industry)
June 1993 — July 1993 (2 months)
Designed computer interface and control program for monochromator system in laboratory's high flux beam reactor.
Rich LaBarca’s Education
-
Carnegie Mellon University
MS , Robotics , 1998 — 2000
Masters Thesis: A Unified, Network-Based System for Interfacing With 3-Dimensional Position Tracking Systems. This system was implemented and used in many computer-assisted surgeries and medical research projects.
Advisors: Branko Jaramaz, Tony Digioia, Takeo Kanade -
Carnegie Mellon University
BS , Computer Science, Minor in Physics , 1994 — 1998
Senior Thesis - Towards Robotic Bipedal Walking - received a Senior Undergraduate Research Grant
Advisors: Andrew Moore, Mark Stehlik- Activities and Societies:
- Robotics Club - President
CMU Lacrosse Team
Electronic Media Organization
Additional Information
Rich LaBarca’s Websites:
Rich LaBarca’s Interests:
Mobile Technology, Electronic Music - I produce my own mash-up/remix podcast at www.systeme-d.org, Snowboarding
Rich LaBarca’s Groups:
Mobile Monday NY, Mobile Monday LA, Mobile Monday DC, IAB Ad Network Standards Committee
-
Digital Marketing
Rich LaBarca’s Honors:
Hip Society Otto Aufranc Award for acetabular alignment measurement using the HipNav system
Medical Robotics Technology Center Research Fellowship
Rich LaBarca’s Contact Settings
Interested In:
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
