Rob Kleine

Current

Associate Professor of Marketing at Ohio Northern University

Past

Assistant Professor of Marketing at Arizona State University
Visiting Professor of Marketing at Miami University - Ohio

Education

University of Cincinnati College of Business
University of New Hampshire - Whittemore School of Business and Economics

Connections

111 connections

Industry

Market Research

Websites

Rob Kleine’s Summary

My research program is about mundane consumption; seeking to understand the role of consumption as embedded in ordinary daily life. The social identity construct as proven a useful construct for organizing mundane consumption.

I have published articles in journals such as the Journal of Consumer Research, Journal of Consumer Psychology, Research in Consumer Behavior, Journal of Personal Selling and Sales Management, Journal of the Academy of Marketing Sciences, and Advances in Consumer Research.

I was awarded the Robert Ferber Award for my 1991 paper, Contextual Influences on the Meanings Ascribed to Ordinary Consumption Objects (with Jerome B. Kernan), which was published in the Journal of Consumer Research.

While at ONU, I have been instrumental in developing and launching the following programs:

* Marketing Minor
* Marketing Major
* Pharmaceutical Business Major (with concentrations in Management, Marketing, and Economics)
* An institutional positioning strategy for ONU
* An initiative to infuse entrepreneurship across the ONU campus

I am also an accomplished photographer with numerous photo credits and writer. In addition, I am coauthor (with Ken McNamara) of "HIking the Grand Canyon: The Corridor Trails" (see www.grandcanyonhiker.com for details and to purchase).

Rob Kleine’s Specialties:

Consumer research, market research, identity formation, transformational value offerings, new program development.

Rob Kleine’s Education

University of Cincinnati College of Business

Ph.D. , Marketing , 1983 — 1987

A great place to get a PhD!
University of New Hampshire - Whittemore School of Business and Economics

BSBA , Business with minors in Economics and Psychology , 1979 — 1983

Additional Information

Rob Kleine’s Websites:

Rob Kleine’s Interests:

Photography, Sailing, Reading, Family Activities

Rob Kleine’s Groups:

Association for Consumer Research, American Marketing Association, Society for Consumer Psychology

Inbound Marketers - For Marketing Professionals
iQ 2.0 - Wikonsumer & Netizen Culture
Marketing, Advertising, and Communications Professors
Beta Gamma Sigma - The International Honor Society Recognizing Business Excellence
Ohio Northern University James F. Dicke College of Business Administration
Journal of the Academy of Marketing Science