Ryan Keough

Current

Manager of Marketing & Communications at Cutter Aviation
Marketing / Publicity Manager (Volunteer) at Warbirds Unlimited Foundation
Associate Editor (Volunteer) at Warbirds Resource Group

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Past

Principal / Owner at Ryan Keough Consulting
Associate Director of Marketing at Daniel Webster College
Director of Marketing and Promotion at Collings Foundation

Customer Service Agent at Jet Aviation of America
Operations Assistant at AC Aviation Services

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2 more...

Education

Daniel Webster College

Recommended

10 people have recommended Ryan

Connections

252 connections

Industry

Aviation & Aerospace

Websites

Ryan Keough’s Summary

"Aviation is proof that given the will, we have the ability to achieve the impossible."
-Captain Eddie Rickenbacker

This quote holds special meaning to me and has fueled my motivation to reach my goals in the aviation industry.

Over 15 years of passion for aviation has developed a special enthusiasm in my desire to support the aviation industry through my special talents in marketing and promoting businesses and activities within the non-profit, historical, and business aviation communities.

Follow me on Twitter: @ryankeough

Contact me at keough.ryan@gmail.com or rkeough@cutteraviation.com

Ryan Keough’s Specialties:

Integrated Marketing Communications; Interactive Media Design; Print, Radio, and Interactive Media Planning and Coordination; Marketing Collateral Design and Production; Copywriting; Fundraising Management; Event Planning and Logistics

Ryan Keough’s Experience

Manager of Marketing & Communications

Cutter Aviation

(Public Company; 201-500 employees; Airlines/Aviation industry)

August 2008 — Present (1 year)

Manage and coordinate all marketing, advertising and public relations communications under the Director of Corporate Marketing for all business units of Cutter Aviation - an eight location full-service Fixed Base Operator providing superior services to the corporate and business aviation industry through the Southwestern United States. Additonally responsible for Internet presence management and interactive advertisement planning, placement and oversight.
Marketing / Publicity Manager (Volunteer)

Warbirds Unlimited Foundation

(Aviation & Aerospace industry)

June 2008 — Present (1 year 2 months)

Acting as marketing and publicity manager for the Warbirds Unlimited Foundation, a 501c3 non-profit historic aviation group operating a North American B-25H Mitchell. Responsible for public relations and press management, media purchase and advertising design, website design and maintenance, and social media evangelist for the organization.
Associate Editor (Volunteer)

Warbirds Resource Group

(Aviation & Aerospace industry)

April 2002 — Present (7 years 4 months)

Co-developer and graphic designer for the Warbirds Resource Group (WRG) including noted websites: Warbirds Information Xchange, and Warbird Registry. Through aggressive “grassroots” marketing, WRG visitor traffic increased by 25% in 2006, growing to just over 1.5 Million visitors per year. Marketing and promotion efforts have established WRG as a primary source for sites such as Google, CNN, and BBC. Currently involved in redesigning the original user interface for the site for the first time in five years to accommodate new features such as daily news blogs and RSS feeds that will lead to further growth and marketability to niche advertisers.

Preparing for a 2008 launch of new WRG properties including the Warbird Business Directory, a B2B directory for warbird aviation suppliers, services, restorers, and operators.
Principal / Owner

Ryan Keough Consulting

(Marketing and Advertising industry)

1999 — August 2008 (9 years)

Principally involved with developing and executing detailed marketing & PR strategies, promotional campaigns, and media contact plans for a variety of aviation enterprises ranging from small non-profit organizations to large multiple-location companies. Primarily focused in the general and corporate aviation industries as well as the aviation entertainment and historic aviation communities. Experienced in graphic design, print and web collateral material design and production, interactive and print advertising, copywriting, and social media networking and messaging. Past and present clients include: Warbirds Unlimited Foundation, Aero-News Network, Cutter Aviation, Rob Holland Ultimate Airshows, The Collings Foundation, The A-26 Legacy Foundation, Aerial Advantage Aviation, 1941 Historic Aircraft Group / Geneseo Airshow, Aircraft Dispatching Services, and the Aero Club of New England.
Associate Director of Marketing

Daniel Webster College

(Non-Profit; 51-200 employees; Education Management industry)

January 2006 — March 2008 (2 years 3 months)

Directly responsible for all marketing activities relating to traditional undergraduate admissions and marketing. Acting as production coordinator and designer for Graduate and Non-Traditional admissions marketing activities and coordinate all print and electronic communications from initial design through final deposition. Lead copy and graphic designer complete print collateral redesign for undergraduate recruiting (viewbook, program brochures, etc) for 2007-08. Active as consultant for marketing production of materials for other departments of Daniel Webster College including, but not limited to: Aviation, Athletics, Development, Academics, Student Life, Public Relations, and Career Resources.
Director of Marketing and Promotion

Collings Foundation

(Non-Profit; 1-10 employees; Aviation & Aerospace industry)

May 2001 — January 2006 (4 years 9 months)

Responsible for all publicity management for the Wings of Freedom WWII B-17 and B-24 tour for 2001-2006. Strengthened overall marketing program for the Collings Foundation in design of promotional posters and press kits as well as complete redesign of CF Internet presence. Helped contribute to 10-16% increase in gross donations through promotion of B-17 and B-24 "flight experience" program from 2002 through 2006. Developed membership program for the Collings Foundation in 2005, yielding over 400 new members in the first year. Managed advertising campaigns in more than 50 US markets annually for the Wings of Freedom Tour.
Customer Service Agent

Jet Aviation of America

(Public Company; GD; Airlines/Aviation industry)

September 2000 — May 2001 (9 months)

Performed duties as a Customer Service Representative at Jet Aviation, a general aviation FBO specializing in handling of personal and business turbine aircraft. Duties include dealing directly with customers, pilots, and dispatchers to assure timely and accurate aircraft handling, invoicing of customers, and scheduling of hotel accommodations, catering, and ground transportation.
Operations Assistant

AC Aviation Services

(Privately Held; 1-10 employees; Aviation & Aerospace industry)

June 1999 — August 2000 (1 year 3 months)

Primary duties include sales and marketing of charter trips, working with customers on custom charter solutions, quoting and flight planning for domestic and international charter flights, flight follow-up and flight logging. Responsible for creating and updating pilot duty time compliance spreadsheet and log as well as maintaining all charter-specific software used within the office. Additional experience includes: FAA Part 135 compliance issues, charter and corporate aircraft management proposals, and maintenance database and scheduling solutions.

Ryan Keough’s Education

Daniel Webster College

Bachelor of Science , Aviation Management, Business & Corporate Aviation Concentration , 1997 — 2001

Daniel Webster College - Presidents List - Spring 2000

Daniel Webster College - Dean's List - Spring 1999, Fall 2000, Spring 2000

Andrew Channing Cabot Award - Spring 2004 - Aero Club of New England

Crocker Snow Instrument Training Scholarship - Spring 2000 and Spring 2003 - Aero Club of New England

The Joseph Frasca Excellence in Aviation Scholarship - Spring 2001 - The Frasca Family and The University Aviation Association

Daniel Webster College Distinguished Service Award - Spring 1999, Spring 2000 - Daniel Webster College

Christopher J. Adams Memorial Scholarship - Spring 2000 - Daniel Webster College

Michael J. Keating Memorial Scholarship - Fall 1997 - Daniel Webster College

Activities and Societies:

Aviation Policy Seminar - 9/1999 - 1/2000 - Daniel Webster College / University Aviation Association

Assistant to the Webmaster - 9/1997 - 8/2000 - Daniel Webster College

Additional Information

Ryan Keough’s Websites:

Ryan Keough’s Interests:

Flying, Graphic Design, Web Design, Flight Simulation, Journalism, Blogging Additional Interest in Voiceover/Narration: Airshow Announcer at 1996 and 1997 Geneseo Airshow (Geneseo, NY) and 2005 and 2006 Aviation Heritage Festival (Nashua, NH). Fill-in Public narrator for Rob Holland Ultimate Airshows.

Ryan Keough’s Groups:

Warbirds Unlimited Foundation, 1941 Historic Aircraft Group, Aircraft Owners and Pilots Association, Northeast Stearman Association, National Business Aviation Association, Warbird Information Exchange, International Council of Airshows, Stearman Restorers Association, Experimental Aircraft Association, Collings Foundation and a few others!