Ruth Kaufman

Current

• Enterprise Solutions Lead at Razorfish
• Senior Content Strategist at Razorfish
• Experience Lead (consultant) at EMC

see less...

Past

• Lead, Content & Taxonomy Integration at IBM
• Information Architect/Product Designer at Inlumen
• Supervisor, Web Content at PR Newswire

see less...

Education

• New School University
• Rutgers, The State University of New Jersey-New Brunswick

Recommended

1 person has recommended Ruth

Connections

216 connections

Industry

Online Media

Ruth Kaufman’s Summary

Ruth Kaufman’s Specialties:

Post-sale customer experience, content management and metadata, information distribution, enterprise collaboration, social media, digital geography. Industry expertise: high tech; working knowledge: media, financial services.

Ruth Kaufman’s Experience

• Enterprise Solutions Lead

  Razorfish

  (Public Company; MSFT; Marketing and Advertising industry)

  April 2009 — Present (4 months)

• Senior Content Strategist

  Razorfish

  (Marketing and Advertising industry)

  April 2007 — Present (2 years 4 months)

  Help companies understand and exploit opportunities for their brand and customer experience in the digital realm.
  Clients include EMC, Pershing LLC, and Avenue A | Razorfish (corporate)

• Experience Lead (consultant)

  EMC

  (Online Media industry)

  2007 — Present (2 years)

• Lead, Content & Taxonomy Integration

  IBM

  (Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)

  June 2003 — April 2007 (3 years 11 months)

  Team lead for a program to establish standard taxonomies for a large scale content and experience integration initiative affecting 4 million+ Web pages. Established change management processes and defined a governance strategy. Enabled 12+ business units to use the taxonomies for content tagging.

• Information Architect/Product Designer

  Inlumen

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  2000 — 2001 (1 year)

  Product design for Inlumen's suite of information aggregation/syndication services, alerts capabilites, and personalization capabilities. Focus on business news and financial media. Inlumen's offerings were "Web 2.0" in nature, years before many of these ideas came into vogue.

• Supervisor, Web Content

  PR Newswire

  (Public Company; Information Technology and Services industry)

  1998 — 2000 (2 years)

  Managed the editorial and publishing processes for content on www.prnewswire.com. Previously -- production lead for this and other Web properties at PR Newswire.
  Designed and launched Web capabilities to support new revenue streams in trade show and multimedia news distribution.

Ruth Kaufman’s Education

• New School University

  MA , Media Studies , 2001 — 2005

• Rutgers, The State University of New Jersey-New Brunswick

  BA , Geography , 1992 — 1997

  Activities and Societies:

  General Honors Program
  Phi Beta Kappa

Additional Information

Ruth Kaufman’s Groups:

•    The Greater IBM Connection: IBM's alumni program for past and present IBM employees
•    Content Management Professionals
•    The Content Wrangler Community
•    Situational Applications