Rick Johnston, CAE

Current

Senior Web Strategist at Ironworks Consulting

Past

VP, Constituent Relations (Web & Call Center) at American Diabetes Association
National Vice President at American Diabetes Association
Director of Finance and Administration at Natural Resources Council of Maine

Executive Director at Big Brothers/Big Sisters of Southern Maine

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Education

University of Maine
University of Maine at Orono
Lincoln Academy

Recommended

12 people have recommended Rick

Connections

355 connections

Industry

Non-Profit Organization Management

Websites

Rick Johnston, CAE’s Summary

Rick is a Senior Web Strategist for Ironworks Consulting in Richmond (Glen Allen), Virginia. He is also the Team Leader for Ironworks' association group practice. View his association Weblog at www.rjohnston.org or follow him on Twitter @rjohnston. Since joining Ironworks in July 2005, Rick has worked on Web strategy with such clients as the American Cancer Society, American College of Physicians, American Institute of Architects, School Nutrition Association, ISACA, The Nature Conservancy, National Wildlife Federation, Discovery Education, Dominion Resources NASDAQ, and the Veterans Health Administration.

Rick served in an executive capacity with the American Diabetes Association from 1991 to June 2005, most recently as National Vice President, Constituent Relations. With more than 25 years of management experience in nonprofit organizations, he has worked for the American Lung Association, Big Brothers Big Sisters of America and the Natural Resources Council of Maine. The American Society of Association Executives has awarded him the prestigious Certified Association Executive (CAE) certification.

He has also served in volunteer leadership roles with several charitable organizations including President of the Board of Directors for the following: New England Health Education Association, Bangor-Brewer TB & Health Association, Big Brothers Big Sisters of Kennebec Valley and the Old Bridge Estates Community Association. He recently served a 2-year term as Treasurer for the Central Virginia Chapter of the Juvenile Diabetes Research Foundation.

Rick is often asked to present at conferences including the DigitalNow Conference at Walt Disney World, Association Technology Conference, ASAE and the Center for Association Leadership, Gilbane Conference in DC, Virginia Society of Association Executives, Direct Marketing Association of Greater Washington, N-Ten, and the Virginia Gift Planners Association, among others.

Rick Johnston, CAE’s Specialties:

association executive (CAE), web strategies, call center operations, strategic planning, project management, collaboration, innovation, social media

Rick Johnston, CAE’s Experience

Senior Web Strategist

Ironworks Consulting

(Privately Held; 51-200 employees; Internet industry)

July 2005 — Present (4 years 5 months)

Company lead for the Web Strategy and Association practice groups. Provides consulting services to both nonprofit organizations and companies with emarketing needs. Helps groups define a balance between organization objectives for the Internet and customer/constituent needs. Provides relationship management for some accounts.
VP, Constituent Relations (Web & Call Center)

American Diabetes Association

(Non-Profit; 501-1000 employees; Non-Profit Organization Management industry)

June 1991 — June 2005 (14 years 1 month)

Directs a national division of 45 staff with a budget of $5.2 million; oversight of Web and Call Center operations; member of ADA's Senior Leadership Group; serves on numerous cross-functional teams
National Vice President

American Diabetes Association

(Non-Profit Organization Management industry)

1990 — 2005 (15 years )
Director of Finance and Administration

Natural Resources Council of Maine

(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

1986 — 1991 (5 years )

• Implemented new information and communications systems including Novell network
• Provided leadership for strategic planning efforts
• As Development Director (1986-1989), launched and coordinated major gifts campaign and substantially increased direct mail and membership programs
Executive Director

Big Brothers/Big Sisters of Southern Maine

(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

1984 — 1986 (2 years )

Provided leadership for non-profit organization with programs/offices in Portland, Brunswick and Sanford (Maine) with staff of nine, board of 30, three regional councils, and 125+ program volunteers