Marco Rizzarelli

Current

External relations & communication manager Consortium Iveco-Oto Melara at Iveco Defense Vehicles
Destination management & marketing consultant (focus on ski resorts) at free lance (Self-employed)

Past

Marketing Manager at Iveco Officine Brennero
Brand Manager at Gruppo Sutter

Education

Università Commerciale 'Luigi Bocconi'
Liceo Scientifico G. Galilei

Connections

39 connections

Industry

Defense & Space

Websites

Marco Rizzarelli’s Summary

Scouting and projecting new products on developing new markets
Start-up experience
Innovative ATL and BTL advertising campaigns.
Develop sales networks.
Managing relations with heterogeneous clients: retail, modern distribution channel (buyers), horeca, accomodation & recreational,

Marco Rizzarelli’s Specialties:

Marketing & Sales innovative approach in both retail and b2b markets, advertising, budgeting.
Adaptability to different markets (FMCG, durables, public/government).
High specialization in destination marketing for ski resorts.

Marco Rizzarelli’s Experience

External relations & communication manager Consortium Iveco-Oto Melara

Iveco Defense Vehicles

(Privately Held; Defense & Space industry)

September 2009 — Present (5 months)
Destination management & marketing consultant (focus on ski resorts)
free lance (Self-employed)

(Self-Employed; Marketing and Advertising industry)

October 2003 — Present (6 years 4 months)

Analyze and improve the "value net" for ski and recreational resorts. Market research on tourists (focus on "value clusters"). Customer satisfaction analysis. Design and creation of customerized CRM.
Marketing Manager

Iveco Officine Brennero

(Automotive industry)

October 2007 — September 2009 (2 years )

Develop strategic and operational marketing for my company. Working on ATL and BTL communication Contribute to the development of actions for the Italian Iveco dealer network. Design the CRM software for dealers.
Brand Manager

Gruppo Sutter

(Privately Held; Consumer Goods industry)

January 2004 — September 2007 (3 years 9 months)

Marco Rizzarelli’s Education

Università Commerciale 'Luigi Bocconi'

Laurea , Economics , 1997 — 2002

Degree Thesis: "Marketing di destinazione e customer satisfaction nelle località sciistiche." (Destination marketing and customer satisfaction for ski resorts".)
Liceo Scientifico G. Galilei

Diploma , Maturità Scientifica , 1992 — 1997