River Laker

Current

PR, New Media, Marketing, Creative Programing at City of Roanoke

Past

Neighborhood Development & Local Government Liaison at City of Roanoke
Teacher of English as Second Language at West Virginia University
University Chaplain at Interdenominational Ministry

Education

Radford University
University of Cambridge
Middlesex University

Recommended

6 people have recommended River

Connections

162 connections

Industry

Public Relations and Communications

Websites

River Laker’s Summary

I create and promote innovative art, cultural and environmental experiences that are accessible, engaging, substantial and popular with a broad audience.

Examples include:

Emerging Artists Series.
Utilizing the creativity of local visual artists and musicians, I provide development opportunities and marketing services to a diverse range of artists; broaden the creative experiences offered in the city; and increase the value the public assigns to creative pursuits.

Car Less Brit Experiment; Living within city limits without the use of a car for six months.
This blog based experiment is embraced enthusiastically by the public as well as by the environmental population, and covered extensively by traditional and new media. A second six-month experiment is underway with the addition of several more newly 'car less' participants.

Car Less Brit Museum.
The museum is a natural next stage development of the Car Less Brit Experiment. The downtown museum, featuring local bike culture, recently opened to very favorable responses and attendance from cultural, creative, environmental and biking populations. In the same spirit as the Experiment, the museum is planned to be of a six month duration.

The meaningful integration of social media tools into program content and marketing strategies contribute significantly towards program success, along with innovation, initiative, hard work, a stellar diverse team, the willingness to take risks, collaboration with others working in cultural and creative arenas, public relations skills and authentic vision building.

Results include a city-wide creative arts boom (with public libraries being core instigators), increased public support of cultural activity, and a booming bike culture!

River Laker’s Specialties:

creative marketing, new media, PR, video making, authenticity, speaking, team & relationship building, creative new programing, early adopter, initiator, bringing diverse groups together

River Laker’s Experience

PR, New Media, Marketing, Creative Programing

City of Roanoke

(Libraries industry)

2006 — Present (3 years )

I create and promote innovative art, cultural and environmental experiences that are accessible, engaging, substantial and popular with a broad audience.