Vice President Marketing, Quebecor Media - Canoe.ca (simon@rivard.ca)
Montreal, Canada Area
- Current
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- Vice President Marketing at Quebecor Media - Canoe
- Past
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- Managing Partner at Wiser Interactive Inc.
- VP E-Commerce at TD Meloche Monnex
- Director - Product & Market at Desjardins - Payroll Services
- Senior Consultant - Marketing & Advertising at BDDS (Weber Shandwick)
- Owner and Managing Consultant at Tonus Marketing (Self-employed)
- Education
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- Université de Montréal - HEC Montréal
- Recommended
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31 people have recommended Simon - Connections
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500+
connections
- Industry
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- Websites
Simon Rivard’s Summary
Strategic thinker that can quickly capture key market drivers, define strategy and deliver financial performance. Strong understanding of current Internet marketing and web best practices.
More than 15 years of experience in business development, product development, marketing and merchandising in B2B and B2C environment. Brings extensive technology and operation management experience to organizations with a proven track record of building revenues and profits both online and offline. With an intuitive business and political sense, integrity coupled with perseverance, creativity and interpersonal skills.
Simon Rivard’s Specialties:
► Strategic planning & management of innovation
► Development and marketing of new products & business services
► Business development, negotiation and management of strategic alliances
► Fast track development of traditional & web-based channel
► Business case, performance measurement & web analytics
Simon Rivard’s Experience
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Vice President Marketing
Quebecor Media - Canoe
(Privately Held; 1001-5000 employees; Online Media industry)
November 2006 — Present (3 years 2 months)
Oversee strategic branding, strategic alliances and marketing for all Canoe content and service sites across Canada; i.e., the portal Canoe.ca, Online carreers site www.Jobboom.com, Online Canadian realestate site www.Micasa.ca, a Canadian automotive site called www.Autonet.ca , Personals sites www.ReseauContact.ca, online classifieds sites called CanoeClassifieds/CanoeClassées and a pay for performance engine called Canoe Klix . My responsibilibities also include the advertising and promotion, communications, marketing research and web analytics.
We are looking to make Canoe.ca and the specialized verticals the top Canadian destinations where Canadians can find the best Canadian content & services for what they are looking for. -
Managing Partner
Wiser Interactive Inc.
(Privately Held; Myself Only; Management Consulting industry)
July 2005 — October 2006 (1 year 4 months)
Independent consulting firm specialized in E-Commerce strategy for organization looking to optimized their business activities across all channels. Strategic Consulting Mandate with:
► Desjardins General Insurance Group (DGAG), since 2005
Ongoing consulting mandate with DGAG in order to fast-pace their current E-Commerce initiatives and to establish an E-Commerce practice.
► Export Development Canada, since 2005
Consulting mandate to develop EDC’s online strategic plan and web channel development strategy. Provided strategic guidance and consulting for the ecommerce steering committee, VP Technology, SMB, Insurance and Marketing as well as to the Managing Director, e-Commerce.
► EPost (Canada Post) • winter 2006
Mandate to support and guide the organization in the selection and implementation of Web Analytics -
VP E-Commerce
TD Meloche Monnex
(Public Company; 1001-5000 employees; Insurance industry)
October 2000 — July 2005 (4 years 10 months)
Lead the overall corporate Internet strategy and operations, E-Business practice and business development planning with an objective of maximizing growth, operational efficiency, lost ratio reduction, customer loyalty and profitability. Management of the Marketing portfolio development, research and market watch practice.
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Director - Product & Market
Desjardins - Payroll Services
(Privately Held; 10,001 or more employees; Banking industry)
June 1998 — October 2000 (2 years 5 months)
Responsible for the new products and market development marketing activities into traditional and virtual markets, for integration of the Payroll services into the Desjardins global service portfolio in order to develop cross-selling opportunities and for client retention marketing communication strategies.
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Senior Consultant - Marketing & Advertising
BDDS (Weber Shandwick)
(Privately Held; 11-50 employees; Marketing and Advertising industry)
April 1996 — June 1998 (2 years 3 months)
Led, managed and develop business in the marketing, advertising and research sectors. Developed and managed winning merchandising strategies, advertising campaigns and market studies for large clients including: Canadian Drug Manufacturers Association, Cogeco, Desjardins Group, FoxMeyer Canada, Laurentian Bank, Petromont, Télébec and MCI Canada.
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Owner and Managing Consultant
Tonus Marketing (Self-employed)
(Self-Employed; Myself Only; Marketing and Advertising industry)
May 1987 — April 1996 (9 years )
Led, managed and develop marketing plan, advertising campaigns and merchandising strategies for SMB and large businesses in the B2B and B2C markets including: Descarie & Complices, National Association of Tobacco and Confectionery Distributors, Proteck Financial Network, Solidarity Fund QFL (FTQ), Specialized Canada, Tam-Tam/TBWA Ad agency, Technologie Desjardins Laurentienne, UNIPRIX and the WIC•IDEAL Group.
Simon Rivard’s Education
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Université de Montréal - HEC Montréal
bachelor , marketing and operation , 1988 — 1992
- Activities and Societies:
- Co-founder of Jeux du Commerce (Business Games) in 1988
President of my group in 1988
Co-founder of Gestion Action Polution (Pro-environmental Association)in 1989
President of Gestion Action Polution (Pro-environmental Association) in 2000
Additional Information
Simon Rivard’s Websites:
Simon Rivard’s Groups:
- Montreal Marketing Association
- Association of Internet Marketing and Sales Canada
- Web Analytics Association
- Hec Montreal Alumni
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Chief Marketing Officer (CMO) Network -
Canoe.ca -
INFOPRESSE -
HEC Montreal Alumni
Simon Rivard’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
