Rita Katz

Current

• founder and principal owner at RH Katz Consulting

Recommended

7 people have recommended Rita

Connections

34 connections

Industry

Market Research

Rita Katz’s Summary

My key strength is helping clients clarify the critical motivating insights about their potential diverse target audience; consumers, patients, doctors, specialists...to enhance more meaningful and relevant messages.

As a highly experienced market research communications strategist, focus group studies result in providing action-oriented insights to help clients reduce their marketing risks and optimize their chances for success.

Techniques used focus on understanding how to motivate/influence target customers to embrace the client’s brand.

I have helped to pioneer "Direct-to-Consumer" pharmaceutical research among patients, physicians and specialists as well as in business-to business programs targeting consumers.

A combination of over 20 years of industry employment experience span three leading NYC based advertising agencies, a leading packaged goods manufacturer and a full service market research supplier. Most recently, I was VP, Director of Strategic Planning and Market Research at Bozell, New York; now part of the Interpublic Group of Advertising Agencies.

Through an affiliation with an international market research firm, international studies are conducted with seamless integration linking domestic and global market research findings.

Each study provides a focused analysis pointing to conclusions with implications and suggested means of solving/addressing the core issues.

Strategic communications and marketing experience provide for a unique expertise that can be accessed to aid Clients in study execution from initial problem assessment, consulting, study design options, professional guidance, moderating all focus groups/in-depth interviews and strategic analysis/implications...

Rita Katz’s Specialties:

-Communication and Strategic Marketing....expertise in Pharmaceutical; Physician and Patient, Governmental agencies, packaged goods, financial services, women's health and consumer products

-helped to pioneer "Direct-to-Consumer" pharmaceutical research as well as in business-to business programs targeting consumers.

Rita Katz’s Experience

• founder and principal owner

  RH Katz Consulting

  (Market Research industry)

  1987 — Present (22 years)

  specialist in communications, brand strategy planning, focus group moderating, consulting services

Rita Katz’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• getting back in touch