Rip Gerber

Rip Gerber

CEO of Locaid. World's Largest Location-as-a-Service.

Location
San Francisco Bay Area
Industry
Executive Office

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Rip Gerber's Overview

Current
Past

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Education
  • Harvard Business School
  • University of Virginia
Recommendations

16 people have recommended Rip

Connections

500+ connections

Websites

Rip Gerber's Summary

I am a builder. I build companies and brands, and sometimes fix broken ones. Over 20 years my teams and I have created over $1.2 billion in realized shareholder value. How?

Today, Rip is the Founder, President & CEO of LOCAID, the #1 company in “Location-as-a-Service” (LaaS). Rip is a noted mobile industry visionary, entrepreneur, public company executive and international best-selling author.

Rip has served in senior executive roles at public and private companies. At Nokia he served as General Manager and Chief Marketing Officer of Intellisync (NASDAQ: SYNC), where he is recognized for transforming the company’s brand and products and orchestrating the $510M acquisition by Nokia. Prior to that he served a Senior Vice President at Carlson, a $38 billion company and one of the largest family-held corporations in the United States. As Chief Marketing Officer, Rip was on the founding executive team of Commtouch (NASDAQ: CTCH), where he was a lead executive in taking the company public in 1999. Earlier in his career, Rip founded @once, an email marketing company that was later acquired by InfoUSA. He previously served in engineering and management roles at Deloitte Consulting, American Express and Firestone Tire & Rubber.

Rip holds several patents in location technologies, sits on the WIC Leadership Council of the CTIA and has spoken at many industry events, including the DMA, CTIA and CES. His thrillers have been published by Random House and Forge. He holds an MBA from Harvard Business School and a B.S. in Chemical Engineering from the University of Virginia. Rip sits on the boards of Locaid, Inc. and Aratana Therapeutics, Inc., a venture-backed animal health company.

Rip is an avid musician, fronts a band and has amassed the world’s largest collection of map postcards. He also runs marathons with finishing times in hours that track to his age in decades.

Rip Gerber's Experience

Board Member

Aratana Therapeutics Inc

Privately Held; 11-50 employees; Pharmaceuticals industry

September 2012 – Present (9 months) Kansas City, Missouri Area

Serve on the Board of Aratana Therapeutics, a biopharmaceutical company positioned to deliver high quality new medicines that address significant therapeutic needs for cats and dogs (companion
animals). Aratana licenses and develops proprietary, patent-­‐protected compounds acquired from human pharmaceutical and biotechnology companies and then develops strategies to maximize the value of the programs for the animal health market.

President & CEO, Board Member

Locaid

Privately Held; 11-50 employees; Wireless industry

August 2009 – Present (3 years 10 months)

Locaid is the world's largest Location-as-a-Service (LaaS) company. We operate a location privacy platform that allows mobile developers to locate over 350 million devices for enterprise authentication, fraud management, consumer location services and opt-in mobile marketing. Locaid locates smartphones, feature phones, tablets and any mobile device on leading wireless carriers including América Móvil, AT&T, Rogers, Sprint, T-Mobile and Verizon Wireless. Locaid also helps shape and enforce location privacy policies via leadership roles on governing associations including the CTIA, MMA and IAPP. The largest financial institutions, mobile marketers, M2M platforms and mobile service providers get network location from Locaid. Location Matters.™ You can locate us at http://www.loc-aid.com

Business Advisor, Investor & Author

Self-employed

January 2007 – August 2009 (2 years 8 months)

Board and Advisory work for technology, financial and consumer goods companies, including SignalDemand (on-demand price optimization software for manufacturers), Newell Rubbermaid (NYSE: NWL), PRG-Schultz (NASDAQ: PRGX) and others.

Technology thriller author: PHARMA, from Random House / Heyne, Launched July 2007. Best-seller in 2007. See www.pharmathriller.de HEARTSTOPPER in bookstores May 2010.

Head of Software Strategy

Newell Rubbermaid

Public Company; 10,001+ employees; NWL; Consumer Goods industry

August 2008 – July 2009 (1 year)

Head of Software Strategy. Ran a Software Task Force for the Corporate President of this $6.5B CPG company; developed growth plan,
asset disposition and new market strategies.

Advisory Board

SignalDemand

Privately Held; 11-50 employees; Computer Software industry

2006 – June 2009 (3 years) San Francisco Bay Area

Strategy, Products and Markets. Served as Chief Marketing Officer. Advisor to the CEO following a $20M VC investment into this price optimization software provider.

Chief Marketing Officer & General Manager

Nokia

Public Company; 10,001+ employees; NOK; Telecommunications industry

2004 – 2006 (2 years)

CMO and Business Development Head for Intellisync (SYNC); acquired by Nokia in Feb 2006 for $480M.

Managing Director & Group Vice President

Carlson Marketing Group

Public Company; 1001-5000 employees; Marketing and Advertising industry

2002 – 2004 (2 years)

Industry: Consumer Services; Privately held, 160,000 employees. Served as Head of Technology Practice including B2B for Carlson Marketing Group, a $2B division of $40B Carlson Companies.

Responsible for $100M in revenues and strategic accounts
including Intel, Oracle, Microsoft, HP, Xerox, Novell and Home Depot. Ran operations with P&L responsibility for a team of 80 marketing and operations professionals. Acquired Peppers & Rogers and led West Region integration. Executive Committee member.

Senior Vice President, Global Co-Head of Hi-Tech

Digitas

Public Company; 1001-5000 employees; FR0000130577; Marketing and Advertising industry

2001 – 2002 (1 year)

Industry: Management Services; Public: DTAS 2,000 employees.
Responsible for West Region client revenues and P&L for this $200M worldwide leader in relationship marketing services. Managed client growth and relationships in San Francisco office of 90 staff, successfully leading international cross‐capability teams including
marketing, technology and strategy professionals. Projects included relationship marketing campaigns, online and offline programs, web and CRM infrastructure builds, database marketing, brand strategy and content management for clients including Charles Schwab, Microsoft, Allianz, Real Networks and MGM. West Executive Committee member.

Chief Strategy Officer, Chief Marketing Officer

Commtouch, Inc.

Public Company; 51-200 employees; CTCH; Computer & Network Security industry

1999 – 2001 (2 years)

Industry: Software & Programming. Public: CTCH, 500 employees.
Ran worldwide operations and marketing, business development, sales and online for public company providing enterprise messaging services. Built operations from start‐up to $1.2B valuation. Executive oversight responsibility for 510 staff worldwide. Reported to CEO, one of 5 founding officers. Key executive in securing IPO ($55M) as corporate strategist and online operations executive and transforming an $800K single‐product venture to a $30M market leader in 18 months. Directly managed $15M marketing budget and 45 staff in U.S.,
London and Israel. Led strategic planning, M&A and partnership negotiations with Compaq, Intel and Microsoft.

Founder, President, Director

@once inc.

1997 – 2001 (4 years)

Started an email marketing company, still going strong in Portland. Call and make an offer above current valuation comps.

Partner - Senior Manager - Advisor

Deloitte Consulting

Privately Held; 10,001+ employees; Management Consulting industry

1992 – 1997 (5 years)

Strategy consultant on really big projects.

Senior Director, Card Marketing

American Express

Public Company; 10,001+ employees; AXP; Financial Services industry

1987 – 1990 (3 years)

Industry: Financial Services. Public: AXP, 90,000 employees.
Managed Card Acquisition P&L; ran direct mail, catalog insert and co‐op marketing programs for Personal Card Marketing. Designed and implemented initiatives resulting in acquisition of over 1.5M new accounts. Promoted into McKinsey‐conceived consulting
group to manage operations reviews in the U.S., Europe and Asia. Reduced regional service costs by 15% to 35%. Developed and launched worldwide training programs. Elected to the TRS Graduate Management Program and received exclusive Amex Director’s Award.

Senior Process Engineer

Firestone Tire & Rubber

Public Company; 10,001+ employees; Automotive industry

1985 – 1987 (2 years)

Built a polyester (PET) tire cord plant and managed $40M production line of seat belt fiber in one of the most remote industrial towns of southern Virginia. Lived to tell all about it.

Rip Gerber's Projects

  • Spoke at Finovate Fall 2012 Conference

    • September 2012 to Present
    Team Members: Rip Gerber

    Locaid Demonstrates Geofence, a Geolocation API.

  • Spoke in the Rapid-Fire Demo, portion of the Telecom Council Mobile Forum

    • December 2012 to Present
    Team Members: Rip Gerber

    We won the Rapid Fire Fastpitch: http://www.marketwatch.com/story/csr-telecom-council-announce-fastpitch-winner-from-locations-beyond-summit-2012-2012-12-20

    Rapid-Fire Demo Presentations / Fastpitch
    Young companies interested in presenting their location based innovations, services and solutions are welcome to register to be a rapid-fire presenter. These demo slots are 5-minutes and used to introduce new companies and their products, in the hopes of creating interest and follow-up from the Silicon Valley telecom and automotive community including the carriers, the manufacturers, and the investors who follow innovation in this segment.

    Moderator - Paul Asel, Managing Partner, Nokia Growth Partners
    Ben Steandefer, Product Manager at Urban Airship
    Rip Gerber, CEO at Locaid Technologies
    Russ Markovsky, CEO at Invisitrak
    Christian Carle, CEO at Pole Star USA
    Greg Hull, Vice President, Sales and Corporate Development at Mosaik Solutions
    Alvin Lau, Cofounder at Alohar Mobile
    Nader Nejat, CEO at Omega Mobile

  • Participated on 'The future of privacy and the cloud’ panel at CES 2013

    • January 2013 to Present
    Team Members: Rip Gerber

Rip Gerber's Patents

  • TAXATION LOCATION BASED GATEWAY AND METHOD FOR MOBILE TRANSACTIONS

    • United States Patent Application 13-653,396
    • Filed October 16, 2012
    Inventors: Rip Gerber

    TAXATION LOCATION BASED GATEWAY AND METHOD FOR MOBILE TRANSACTIONS

  • SYSTEM AND METHOD FOR LOCATION PRIVACY AND LOCATION INFORMATION MANAGEMENT OVER WIRELESS SYSTEMS

    • United States Patent Application 13-019,282
    • Filed February 1, 2011
    Inventors: Rip Gerber

    SYSTEM AND METHOD FOR LOCATION PRIVACY AND LOCATION INFORMATION MANAGEMENT OVER WIRELESS SYSTEMS

  • SYSTEM AND METHOD FOR LOCATION PRIVACY AND LOCATION INFORMATION MANAGEMENT OVER WIRELESS SYSTEMS

    • United States Patent 61-300,428
    • Issued February 1, 2010
    Inventors: Rip Gerber

    SYSTEM AND METHOD FOR LOCATION PRIVACY AND LOCATION INFORMATION MANAGEMENT OVER WIRELESS SYSTEMS

Rip Gerber's Education

Harvard Business School

MBA, All kinds of stuff

1990 – 1992

Activities and Societies: HBS Show, cartoonist, weekly wine column. Slept only through the longest cases.

University of Virginia

BS, Chemical Engineering

1981 – 1985

Activities and Societies: Social chairman for Delta Upsilon, very geeky dresser, published in the Virginia Literary review. Late bloomer.

Rip Gerber's Additional Information

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