Alan Rimm-Kaufman

Current

• President at Rimm-Kaufman Group

Past

• VP Marketing at Crutchfield
• AVP Marketing at Signet Financial Services

Education

• Massachusetts Institute of Technology - Sloan School of Management
• Yale University

Recommended

11 people have recommended Alan

Connections

278 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog

Alan Rimm-Kaufman’s Summary

Hello!

In 2003, I founded a marketing services firm, The Rimm-Kaufman Group, with two divisions: large scale paid search, and site testing to improve conversion. Thanks to our great clients, the firm has enjoyed robust growth, reaching the Inc500 in 2008. Our website is at www.rimmkaufman.com.

My professional interests are a mashup of direct marketing, PR, databases, internet, technology, algorithms, and analytics.

I speak at the marketing trade shows and write for the marketing trade mags.

I teach exec ed courses in marketing at UVA's Darden Business School.

I blog at www.rkgblog.com.

When I am not working, I'm spending my time with my family and doing projects.

Alan Rimm-Kaufman’s Specialties:

online marketing, biz dev, sales, paid search, marketing analytics, campaign economics, negotiation, systems, databases, due diligence, online marketing, SEO, SEM, web marketing, mit, internet marketing, search engine marketing, design, CSS, best practices, Web 2.0, catalog circulation, media planning, alternative media, blogging, mathematical modeling, open source, operations research, linux, exec ed, adwords, PPC, javascript, cookies, tracking, startups

Additional Information

Alan Rimm-Kaufman’s Websites:

• My Company
• My Blog