Online Marketing; Management
Charlottesville, Virginia Area
Online Marketing; Management
Charlottesville, Virginia Area
Hello!
In 2003, I founded a marketing services firm, The Rimm-Kaufman Group, with two divisions: large scale paid search, and site testing to improve conversion. Thanks to our great clients, the firm has enjoyed robust growth, reaching the Inc500 in 2008. Our website is at www.rimmkaufman.com.
My professional interests are a mashup of direct marketing, PR, databases, internet, technology, algorithms, and analytics.
I speak at the marketing trade shows and write for the marketing trade mags.
I teach exec ed courses in marketing at UVA's Darden Business School.
I blog at www.rkgblog.com.
When I am not working, I'm spending my time with my family and doing projects.
online marketing, biz dev, sales, paid search, marketing analytics, campaign economics, negotiation, systems, databases, due diligence, online marketing, SEO, SEM, web marketing, mit, internet marketing, search engine marketing, design, CSS, best practices, Web 2.0, catalog circulation, media planning, alternative media, blogging, mathematical modeling, open source, operations research, linux, exec ed, adwords, PPC, javascript, cookies, tracking, startups