Rika Dotson

Current

• Marketing Consultant at Homes Magazine - Monterey Peninsula
• Owner at White Dog Media Services

Past

• Marketing Manager at DMB Realty
• Director of Marketing and Technology Coordinator at Keller Williams Realty-Carmel
• Marketing Assistant at The Mitchell Group Real Estate

• Special Projects Coordinator at The Salinas Californian
• Marketing Manager at Prudential America West Real Estate

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2 more...

Education

• University of the Pacific
• Eisenhower HS

Recommended

1 person has recommended Rika

Connections

128 connections

Industry

Marketing and Advertising

Rika Dotson’s Summary

As a marketing professional for nearly 20 years, I have seen many trends come and go. When I started in the business of real estate, my husband and I managed an in-house marketing company for the largest real estate brokerage in Bakersfield, CA. We have always worked hard to stay "ahead of the curve" as new technologies continue to emerge, and we've been testing and refining their application to marketing real estate ever since.

Direct mail and print advertising have not disappeared. Instead their message has evolved as the internet and social networking have altered the marketing landscape. But, at its most basic level, the real estate business is still all about building and maintaining relationships and giving your clients what they want, when they want it. And a word about blogging...if you don't have a blog already...call us...we'll get you set up and help you with everything from posting to tracking...but blogging is a great way to communicate to your audience and to enhance your search results...this trend is not going away!

It takes a lifetime to build a sterling reputation, whether it's a company, a product or a person. You develop that reputation one client -- one relationship at a time. But it only takes a moment to tarnish it with poor service, a negative attitude or a cheapened product.

Rika Dotson’s Specialties:

Specializing in Real Estate Marketing with an emphasis on creating and executing strategic marketing plans which incorporate both traditional media and emerging technologies, especially blogging.

Rika Dotson’s Experience

• Marketing Consultant

  Homes Magazine - Monterey Peninsula

  (Publishing industry)

  February 2008 — Present (1 year 10 months)

• Owner

  White Dog Media Services

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  January 1992 — Present (17 years 11 months)

  Marketing - Direct Mail to Websites - Available for Projects and Consulting

• Marketing Manager

  DMB Realty

  (Real Estate industry)

  May 2007 — November 2007 (7 months)

  Managed all marketing media for North Lake Tahoe and Carmel brokerages; served as a resource for other CA resale offices; Worked on corporate team to create new site map and design for relaunch of company website, including integration of blog and SEO management; assisted corporate with locating new resources for MLS data and market information to assist in increasing productivity and profits through tracking and recruitment.

• Director of Marketing and Technology Coordinator

  Keller Williams Realty-Carmel

  (Public Company; Real Estate industry)

  2005 — 2007 (2 years )

• Marketing Assistant

  The Mitchell Group Real Estate

  (Privately Held; Real Estate industry)

  2003 — 2005 (2 years )

• Special Projects Coordinator

  The Salinas Californian

  (Public Company; Marketing and Advertising industry)

  1997 — 2003 (6 years )

• Marketing Manager

  Prudential America West Real Estate

  (Real Estate industry)

  1992 — 1997 (5 years )

Rika Dotson’s Education

• University of the Pacific

  BA , Cum Laude with Double Major -English/Communication-PR; Minor - Classical Languages - Latin & Greek , 1985 — 1989

  Activities and Societies:

  Delta Delta Delta, Phi Kappa Phi

• Eisenhower HS

Additional Information

Rika Dotson’s Interests:

Real estate and new technologies, reading and buying books, journaling, jazz. collecting first editions and hard to find titles of favorite authors

Rika Dotson’s Groups:

Rotary, Real Estate Connect, Chamber of Commerce, Tri Delta National Sorority

•    Real Estate Connect
•    University of the Pacific Alumni
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators

Rika Dotson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch