
Partner at Skyfollow Consulting Group (SCG)
San Francisco Bay Area

Partner at Skyfollow Consulting Group (SCG)
San Francisco Bay Area
I have a focus on marketing strategy, business model definition, and product innovation for Entertainment, Media, Entertainment, Music and Advertising Firms. Current focus is on Hosted analyics (SaaS, ondemand) architecture and go-to-market strategy.
Linking strategic goals to operational metrics and measuring them using cause-and-effect linkages for performance monitoring and management.
Defining goals, targets, and thresholds for normal and "stretch" values and obtaining alignment using causal reasoning and role-negotiations across departmental boundaries.
Entrepreneurial mindset, Competitive Intelligence (Blue Ocean Strategy), Virality Tests, Web 2.0 interace design, and collaborative partnership definition.
Market Research, Growth and acquisition planning, Service costing and profitability models, business plans, competitive strategy, product / service roadmap definitions.
Defining Performance Metrics, Strategy, Business Plans, Software and Internet Architectures, Acquisition synergies models, valuation models. Data architectures for knowledge management, intellectual capital, strategy formulation and execution. Activity based costing methods, Balanced Scorecard and dashboard design methods.
(Marketing and Advertising industry)
October 2008 — Present (1 year 2 months)
Business development, web site design, measurement process design, analytic tool evalutions, strategy consulting, metrics development.
(Internet industry)
October 2007 — April 2009 (1 year 7 months)
Decided the initial architecture, data model and display techniques for Advertising Analytics on Demand. Created investor materials and led all VC targeting and discussions. Hired the team and external consultants with equity based compensation packages. Performaned competitive analysis, customer requirements, and customer facing demos. Created differentiation with Agency-wide cross media consolidated reporting for online advertising campaign results. Devised segmentation, pricing, and go to market strategy.
(Media Production industry)
December 2005 — September 2007 (1 year 10 months)
Research and investment in areas of Media, Entertainment, strategy consulting, and business planning.
(Public Company; 10,001 or more employees; ORCL; Computer Software industry)
June 1998 — November 2006 (8 years 6 months)
BI and Corporate Performance Management Product and Architecture presentation to large strategic customers. Business value and technology whitepapers for Oracle products and partner consulting firms. Definition of strategy and performance metrics for customers goals.
(Public Company; 201-500 employees; Investment Banking industry)
July 1997 — August 1998 (1 year 2 months)
• Participated in IPO drafting prospectuses emphasizing technology product and market positioning for maximum differentiation and SEC disclosure.
• Researched, presented and modeled M&A proposals and fairness opinions for client corporations. Qualified potential acquirers for M&A clients and created and presented offering memoranda to prospective acquirers.
• Proposed cost and revenue synergies for financial merger models as a function of product, technology and distribution strategies between acquiring and target firms.
• Performed valuation analysis focusing on operating ratios, reviewed and enhanced business plans.
(Public Company; Marketing and Advertising industry)
1988 — 1991 (3 years )
MBA , Finance and Strategy , 1995 — 1997
BS , Math & Computer Science , 1980 — 1985
Strategy, Connectionism, Topology, Metric Spaces, Hilbert Space, Continuum hypotheses, Multivariate Statistics, Skiing, Advertising Theory, Dashboard & Scorecard Design, iNfoRmAtioN aRcHiTecTure, ROI models, Speaking and Performing in large public spaces.
SVASE.org
Volunteer Strategy Advisor for ArtinAction.org
Developed the first Human Factors Release Criteria for Sun Microsystems (SunOS) prior to Solaris.
Developed the first real time memory performance monitoring tool for Sun Microsystems, which became Sparkworks tool.
Developed the first Object Database training course for UC Santa Barbara Technology extension program, as adjunct faculty.
Personally authored numerous solution selling marketing / PR collateral white papers:
• Aligning Strategic and Operational Planning with Scorecards
• Project Portfolio Analysis for Internal IT
• Strategy-Focused Business Planning, with bscol.com
• Corporate Governance: A Balanced Scorecard Approach, with bscol.com
• Customer Profitability in the Communications Industry
• Scenarios Modeling in Activity Based Costing
• The Oracle Integration of General Ledger to Activity Based Management
• Improving Product Cost Accuracy
• Oracle Time and Labor integration to ABM
• Why Manufacturers Stumble on the Internet