Assistant Manager - Marketing (Acquisitions) at Bharti Airtel Limited
India
- Current
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- Assistant Manager-Marketing (Acquisitions) at Bharti Airtel Limited
- Past
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- Assistant Manager - Market Activation at Bharti Airtel Limited
- Territory Sales Manager at Bharti Airtel Limited
- Young Leader at Bharti Airtel Ltd
- Intern at Dabur India Ltd
- Marketing Associate at DigiQom Solutions Pvt. Ltd
- Education
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- Institute of Management Technology, Ghaziabad
- Institute of Management Technology, Ghaziabad
- Bangalore Institute of Technology
- Visvesvaraya Technological University
- Hyderabad Public School, Begumpet
- Recommended
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7 people have recommended Ridhesh - Connections
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161
connections
- Industry
- Telecommunications
- Websites
Ridhesh Sharma’s Summary
A Sales & Marketing professional with more than 1 year of experience in Telecommunication industry and presently working with Bharti Airtel Ltd. as Assistant Manager – Marketing handling Postpaid Acquistions for Rajasthan.
Want to develop a deeper insight into consumer decision making, and eventually work on New product development. Have gained exposure to Sales and Distribution through Sales stints in both rural and urban markets. Want to increase my geographic exposure of distribution to become better equipped to impact business.
Ridhesh Sharma’s Specialties:
Sales & Distribution, Channel Management, New Product Development, Usage & Retention, Trade Marketing, Acquisitions
Ridhesh Sharma’s Experience
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Assistant Manager-Marketing (Acquisitions)
Bharti Airtel Limited
(Privately Held; Telecommunications industry)
October 2009 — Present (2 months)
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Assistant Manager - Market Activation
Bharti Airtel Limited
(Privately Held; Telecommunications industry)
August 2009 — October 2009 (3 months)
Responsible for Marketing support targeting Revenue Enhancement across 6 districts(Banswara,Bhilwara,Chittorgarh,Rajsamand,Dungerpur,Udaipur)
Key Current Responsibilities
• Engagement Levels: Drive higher engagement levels with customer base on basis of recharge pattern of customers.
Plan & implement activities to enhance usage of special recharges to increase revenue per customer.
• Churn Management
• Brand Hygiene: Manage brand hygiene through active channel management and close coordination with sales team. Ensure deployment of POS and brand visibility across zone through cost effective measures.
• Ground Activation: Drive market activation of special projects through close co-ordination with sales force. -
Territory Sales Manager
Bharti Airtel Limited
(Public Company; BOM:532454; Telecommunications industry)
December 2008 — July 2009 (8 months)
Was responsible for Prepaid Sales and Distribution Management (General trade)
Key Responsibilities
Planning and achieving Prepaid Gross Adds from retail for higher Share of Gross Adds (SOGA) vis-à-vis competition. Ensuring higher Incremental Customer Market Share (ICMS) to ensure Net Additions contributes to increase in Customer Market Share(CMS)
Sales & Revenue forecasting
Manage retail expansion through Sim Selling outlet growth and recharge selling outlet
Distribution and manpower management
Process Compliance by evaluating and manage compliance of norms related to PEF and distributor service levels.
Plan and implement segmented retail engagement plans to ensure Net Acquisition Costs (NAC) are kept at minimum, hence minimizing credit exposure.
Motivating, developing and aligning the team members towards meaningful execution of organizational objectives -
Young Leader
Bharti Airtel Ltd
(Telecommunications industry)
June 2008 — December 2008 (7 months)
Cross Functional training in Networks, Customer Satisfaction, Finance, Supply Chain, Sales & Marketing
Customer Satisfaction Delivery:
National pilot roll out of Airtel's much acclaimed Airtel Service Centers (ASC), which are set up in all rural villages having Airtel towers. Rolled out 45 ASCs across the state.
Ensured back end services were rolled out at all ASC, with all stakeholders trained to provide highest level of services to the customer
Tracked performance of the pilot as well as created formats and processes for multiple services, which was replicated at national level. -
Intern
Dabur India Ltd
(Consumer Goods industry)
April 2007 — June 2007 (3 months)
Developed the Marketing Mix Elements for the All India Re-Launch of one of the Oral Care Brands
Objectives:
Recommend Segmentation, Targeting & Positioning besides an appropriate Marketing Mix on basis of Need Gap Analysis for the Re-launch in a Test market situation for the Oral Care Brand
Deliverables:
Evaluate the Brand Equity in the consumers mind, including residual imagery and past associations. Qualitative study conducted in Delhi, Pune and Solapur.
Understand the Toothpaste Category and recommend appropriate segment to target
Evaluate positioning route to be adopted for re-launch in test market
Recommend marketing mix, and design packaging, product and communication brief for test market. -
Marketing Associate
DigiQom Solutions Pvt. Ltd
(Outsourcing/Offshoring industry)
March 2006 — May 2006 (3 months)
Responsible for business development of pre-sales process called SalesChase
Key Assignments/ Initiatives:
Responsible for creating customized pitches for prospective clients and engaging with the client post agreements to deliver the services agreed upon.
Ridhesh Sharma’s Education
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Institute of Management Technology, Ghaziabad
PGDBM , Marketing , 2006 — 2008
- Activities and Societies:
- Alumni Relationship Committee
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Institute of Management Technology, Ghaziabad
PGDBM , Marketing , 2006 — 2008
- Activities and Societies:
- Alumni Relationship Committee
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Bangalore Institute of Technology
B.E , Mechanical , 2001 — 2005
- Activities and Societies:
- Placement Committee
Group Discussion Club
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Visvesvaraya Technological University
B.E , Mechanical , 2001 — 2005
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Hyderabad Public School, Begumpet
ISC , Science , 1995 — 2001
- Activities and Societies:
- Head Boy,Cricket Team,Quiz Team
Additional Information
Ridhesh Sharma’s Websites:
Ridhesh Sharma’s Interests:
Brand Management, Product Management, Anything related to World War 2 and Geo-politics, Tennis, Formula 1, Reading novels and marketing related books.
Ridhesh Sharma’s Groups:
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Institute of Management Technology -
Bharti Airtel Family -
HPS Begumpet Alumni -
Alumni IMT Ghaziabad -
IIMs, ISB, MDI, FMS, SP Jain, Great Lakes, JBIMS, NITIE, IIFT, XLRI, IIT B, IMT G, NMIMS only
Ridhesh Sharma’s Honors:
National Cadet Corps 'A' Certificate
Head Boy - Hyderabad Public School
General Secreatry, Cultural Committee - Bangalore Institute of Technology
Co-ordinator, Alumni Relationship Committee - Institute of Management Technology
Ridhesh Sharma’s Contact Settings
Interested In:
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
