Rick T Reed, PhD

Rick T Reed, PhD

Crisis Management Expert

San Francisco Bay Area
Management Consulting

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Rick T Reed, PhD's Overview

  • Subject Matter Expert / Consultant at Acclaro Research Solutions

500+ connections


Rick T Reed, PhD's Summary

Rick Reed is a media psychologist and crisis manager who is moving Intel's corporate reputation dial upward with customer-focused responses to product and corporate reputation issues, helping the Intel Corporation detect & manage issues that if left unattended, may develop into crises that could impact Intel's $40 billion brand.

His commitment to lifelong learning allows him to bring best methods to his crisis management practice. He's currently helping Intel to better understand how social media plays in this space.

Born somewhere in the hills of San Francisco, Rick (barely) graduated from Woodside High School. Thanks to a swift kick from a brilliant mentor, Rick returned to school and completed degrees at College of Notre Dame (BS), Pepperdine University (MS), & Fielding Graduate University (MA), where he also earned a PhD in Psychology, with an emphasis in Media Psychology. His dissertation research was on recovering damaged consumer trust following a corporate product crisis.

He began his career working for several San Francisco radio & TV stations in a variety of news, marketing, and engineering positions. Rick spent the better part of two decades working in and around San Francisco Bay Area public safety agencies first as a search and rescue volunteer, then as an emergency medical technician, crisis communicator, and emergency manager.

Since 1998, Rick has been leading teams to address Intel's product and corporate reputation issues and crises. Most recently leading a global effort to prepare for and effectively respond to issues discovered in social media.

He lives just a few miles from where he grew up, with his beautiful wife & two tremendous kids who are constantly showing him just how little he knows about preventing and managing crises.


Strengthsfinder 2.0 reports that Rick's strengths are: Activator; Maximizer; Connectedness; Communication; and Positivity. His background includes: Issue & Crisis Management, Risk, Issue & Crisis Communications, Emergency Management, Homeland Security, Public Relations, media relations, strategic communication planning, public affairs, community relations, reputation management, rumor management, crisis counselor, social media strategy, web monitoring, management consulting, media psychology

Rick T Reed, PhD's Experience

Issue & Crisis Manager

Intel Corporation

Public Company; 10,001+ employees; INTC; Semiconductors industry

March 1998Present (16 years 7 months) Santa Clara, CA

Rick works to ensure that Intel is fixing product and corporate reputation issues, and manages global multi-functional teams to protect Intel’s $39 billion brand.

He currently leads Intel's global issue management, escalation handling, and social media listening and response programs. Rick's volunteer activities include several leadership roles in the crisis management organization at Intel's corporate headquarters in Santa Clara, CA.

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.

Educational Institution; 5001-10,000 employees; Higher Education industry

August 2010Present (4 years 2 months) Massachusetts Institute of Technology, Cambridge, MA

Founding lecturer for PI.90s Crisis Management and Business Continuity, Summer 2010 - 2014, Massachusetts Institute of Technology (MIT), Professional Education

Rated among top lecturers by attendees for four consecutive years.

Adjunct Assistant Professor

University of Maryland University College

Educational Institution; 1001-5000 employees; Higher Education industry

November 2013Present (11 months) Online

new hire online instructor

Subject Matter Expert / Consultant

Acclaro Research Solutions

August 2011Present (3 years 2 months) Monkton, MD 21111

Emergency Management / Crisis Communication / Business Coninuity subject matter expert. Acclaro Research Solutions, Inc. provides scientific, technical and analytical services as well as a broad range of management consulting services. We also provide education and training in the areas of our core competencies. Many of our consultants have national and international reputations in their respective areas of expertise and have worked with government, private industry and not for profit organizations throughout the U.S. and around the world. For more information,visit: http://acclaroresearch.com/

Director, Office of Emergency Services

County of Santa Clara, CA

Government Agency; 10,001+ employees; Government Administration industry

19951998 (3 years) San Jose, CA

Chief staff officer to County Executive for all emergency situations. Lead media spokesperson for all county emergency management issues. Managed County Emergency Operations Center (EOC) and 400 member County Emergency Response Organization. Conducted emergency organization training, exercises, and managed numerous EOC activations. Wrote County Emergency Services Ordinance and successfully managed first effort in SF Bay Area to network a local government EOC with State EOC. Received Board of Supervisors commendation for emergency management counsel. The County of Santa Clara is the 4th largest county in California with a population of ~1.7 million. More about the County of Santa Clara is available at http://www.sccgov.org/

Government Agency; 1001-5000 employees; Government Administration industry

19891995 (6 years)

Primary media spokesperson / crisis communicator for County of San Mateo (pop. 700K). Partnered effectively with a variety of teams and stakeholders, demonstrated superior networking, influencing and communications skills by recruiting, training and coordinating a 100+ member PIO team staffed by all County departments and twenty city governments. Coordinated on-scene TV and Radio news crews at dozens of major emergencies over a six-year period. Member, San Mateo County Hazardous Materials Response Team. Facilitated monthly HazMat team meetings and incident critiques. Responded to numerous Presidentially-declared disasters (winter storms, floods, major earthquakes), greater alarm fires, police tactical incidents, air crash operations. Received Board of Supervisors resolution for crisis communication excellence. The County of San Mateo is the 13th largest county in California with a population of ~730,000. More about the County of San Mateo is available at http://www.co.sanmateo.ca.us

Rick T Reed, PhD's Publications

  • Inside the vault: keeping consumer data safe in a digital world

    • Sprinklr
    • December 11, 2013

    In the era of “Big Data,” ensuring data security is vital for the privacy of the consumer and the health of your business. The average U.S. data breach cost $5.4 million last year – clearly enterprise brands can’t afford to neglect the privacy and security of their customers. Industry leaders from Intel Corporation, Symantec, Altimeter Group, CEB TowerGroup and more weigh in.

Rick T Reed, PhD's Volunteer Experience & Causes

  • Volunteer Experience

    • Volunteer - Search and Rescue Ground Pounder

      San Mateo County Search and Rescue
      • Disaster and Humanitarian Relief
      May 2012 present (2 years 5 months)

      EMT and Unit Leader through most of the 80's, took a leave until 2012 and have returned to the team as a volunteer member. Search and Rescue personnel are trained in medical and wilderness search and rescue techniques, and are on call 24/7 for wilderness and urban searches for lost or missing persons, plus evidence searches and special event medical details. Our team is comprised of Search Managers, Ground Searchers, K-9 Handlers and Search Dogs, responding to incidents within San Mateo County and as a mutual aid asset throughout Northern California. For more information visit SMCSAR at: www.sanmateosar.org

      FCC Amateur Radio Operator License holder - General Class

    • Volunteer - Public Affairs - Social and Crisis Communication Specialist

      American Red Cross Bay Area
      • Disaster and Humanitarian Relief
      2010 present (4 years)

      Currently helping to launch a Digital Volunteer program in the San Francisco Bay Area.

    • Volunteer - Emergency Management

      City of Belmont Police and Fire Departments
      • Disaster and Humanitarian Relief
      July 2008 present (6 years 3 months)

      Assist with emergency planning, training, exercising, and emergency response support for the cities of Belmont and San Carlos, CA through the Belmont Police Department and the Belmont/San Carlos Fire Department. Recognized with 2009 Belmont Police Department Volunteer of the Year Award.

    • Volunteer - Press Information Office / Public Information Officer

      San Mateo County Sheriff's Office
      • Disaster and Humanitarian Relief
      May 2009 2011 (2 years)

      Assist the Sheriff's Press Information Office in the development of training, plans and strategies for effective communication of emergency news and information to the public.

      Served as Public Information Officer (PIO) at the 2010 natural gas explosion and fire in San Bruno, CA. Coordinated media crews and VIP visits (House Speaker Nancy Pelosi; Member of Congress, Jackie Speier; and CA First Lady, Maria Shriver) to the emergency scene. http://abclocal.go.com/kgo/story?section=news/local/peninsula&id=7660103

      Prepared media response plan for county-wide lost/abducted child protocol adopted by the San Mateo County Police Chiefs.

      The San Mateo County Sheriff's Office is committed to providing effective professional law enforcement services in a humane and cost-efficient manner, while supporting positive development within our communities and our youth population. More information is available here: http://www.co.sanmateo.ca.us/portal/site/sheriffs

  • Volunteer Interests

    • Organizations I support:

      • Movember
      • International Justice Mission
      • Made In A Free World
      • Somaly Mam Foundation
      • The Water Project, Inc.
      • Goodwill Industries
      • The Salvation Army
      • Cityteam
      • Sacred Heart Community Service

Rick T Reed, PhD's Skills & Expertise

  1. Crisis Management
  2. Crisis Communication
  3. Social Media
  4. Media Psychology
  5. Emergency Management
  6. Media Relations
  7. Public Relations
  8. Strategic Communications
  9. Community Relations
  10. Reputation Management
  11. Management Consulting
  12. Homeland Security
  13. Risk
  14. Public Speaking
  15. Corporate Communications
  16. Strategic Planning
  17. Community Outreach
  18. Government Relations
  19. Government
  20. Policy
  21. Writing
  22. Program Management
  23. Social Networking
  24. Team Building
  25. Program Development
  26. Event Management
  27. Change Management
  28. Planning
  29. Internal Communications
  30. Leadership Development
  31. Organizational Development
  32. Marketing Communications
  33. Editing
  34. Mentoring
  35. Marketing Strategy
  36. Team Leadership
  37. Teaching
  38. Social Media Marketing
  39. Strategy Development
  40. Blogging
  41. Creative Problem Solving
  42. Analysis
  43. Coaching
  44. Policy Analysis
  45. Communication Strategy
  46. Cross-functional Team Leadership
  47. Interviews
  48. Community Development
  49. Marketing
  50. Strategy

View All (50) Skills View Fewer Skills

Rick T Reed, PhD's Education

Fielding Graduate University

Doctor of Philosophy (Ph.D.), Psychology - with an emphasis in Media Psychology


Dissertation research on recovering consumer brand trust following a corporate product crisis.

Graduate coursework in Research Design and Methodology; Quantitative and Qualitative Statistics; Media Psychology; Media Studies; Media Ethics; Theories of Personality; Social Bases of Behavior; and Psychopathology.

Learn more about Fielding Graduate University at: fielding.edu

Activities and Societies: Edited book chapter on crisis management (2006): http://www.amazon.com/Public-Relations-Writers-Handbook-Digital/dp/0787986313/ref=sr_1_1?ie=UTF8&s=books&qid=1282316203&sr=8-1-catcorr

Fielding Graduate University

Master's Degree, Psychology


Emphasis in media psychology with a research and publication focus on corporate crisis communication and crisis management.

Pepperdine University

Master's Degree, MS in Technology Management


Wrote Masters Thesis on Corporate Crisis Management.

The Masters in Technology Management (MSTM) was one of the offerings of Pepperdine's Executive MBA program.

Pepperdine University is a Christian university committed to the highest standards of academic excellence and Christian values, where students are strengthened for lives of purpose, service, and leadership. Learn more about Pepperdine University right here: http://www.pepperdine.edu/

Activities and Societies: Traveled with business school cohort to study international business opportunities in Japan, Singapore, Brazil, and Chile.

Notre Dame de Namur University

Bachelor's Degree, Human Services - Administration


Student teacher: Public Speaking. Notre Dame de Namur University, an independent Catholic, coeducational institution serving nearly 1500 students, and is the fifth oldest institution of higher education in California. Founded by the Sisters of Notre Dame of Namur in 1851 and chartered by the state in 1868, NDNU maintains a strong commitment to educational access as well as inclusiveness, diversity, social justice, and community engagement. It challenges students and employees to consciously apply values and ethics in their personal, professional and public lives. The University's beautiful, wooded campus is nestled along the Pacific Coast Mountains in Belmont--midway between San Francisco, one of the world's most influential and vibrant cities, and San Jose, the capital of Silicon Valley. Learn more here: www.ndnu.edu

Activities and Societies: Delta Epsilon Sigma - National Honor Society; Psi Chi - National Honor Society in Psychology; Inaugural recipient of the university's Human Services Award in 1998 for outstanding community service for public sector emergency management.

Rick T Reed, PhD's Additional Information


Crisis Communication, Risk Communications, Issue Management, Crisis Management, Emergency Management, Public Relations, Public Affairs Government Relations, Media Relations, Media Training, Spokesperson Training, Crisis Communications Planning, Crisis Response Planning, Emergency Planning, Emergency Training, Emergency Exercises, Crisis Simulations, Rumor Prevention and Management, PR, New Media, Social Media, Web Monitoring

Groups and Associations:

http://www.psichi.org/ http://www.deltaepsilonsigma.org/ Menlo Park Presbyterian Church www.mppcfamily.org,

Honors and Awards:

2014 - Intel Quality Award - Sales & Marketing Crisis Management

2011 - Intel Sales and Marketing Divisional Recognition Award for management of Cougar Point SATA issue ($1 billion product issue)

2008 - Intel Customer Support Worldwide Departmental Award for developing and launching Intel's Social Media Issue Response Team and associated processes.

2006 - Intel Award for modernizing the Corporate Errata Communications program for customer communication of hardware design defects

2004 - Isuue Management Council (IMC) - Chase Award for for extraordinary innovation in developing issue management tools, processes and teaming. www.issuemanagement.org

2003 - Intel Award for running a forward-looking issue management team in support of the introduction of Centrino Mobile Technology

2003 - Intel Award for leading a worldwide team that created the Corporate Software Defect Communication program

1999 - Intel Award for launching emergency management program at Shanghai, PRC site

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