Rick Reed

Current

• Volunteer - Private Sector Advisory Council at Northern California Regional Intelligence Center
• Volunteer - Press Information Office at San Mateo County (CA) Sheriff's Office
• Volunteer - Private Sector Liaison at Business Executives for National Security

• Volunteer - Emergency Management at Cities of Belmont and San Carlos, CA
• Volunteer - Public Affairs at American Red Cross
• Doctoral Student at Fielding Graduate University
• Issue Manager at Intel Corporation

see less...

4 more...

Past

• Special Programs Manager - California Security Department at Intel Corporation
• California Emergency Manager at Intel Corporation
• Director at Santa Clara County (CA) Office of Emergency Services

• Public Information Officer at San Mateo County (CA) Office of Emergency Services
• South Bay Special Services Analysis Team at Pacific Bell
• EMT Volunteer at RockMed - A Service of the Haight Ashbury Free Clinic
• Volunteer Unit Leader, Emergency Services Detail (ESD) at San Mateo County Sheriff Volunteer Search and Rescue Progam
• Communication Technician (Toll) at Pacific Bell
• Studio Engineer at KSFX 104 FM (ABC radio network), San Francisco
• Marketing Director / Interim Chief Engineer at KMEL 106 FM, San Francisco
• Audio Engineer / Newsroom Copy Editor at Pacific Broadcasting K-101 AM & FM Radio, San Francisco
• Audio Engineer / Camera Operator / Assistant Director / Floor Manager / Newsroom Copy Editor at KTSF TV-26 - San Francisco

see less...

9 more...

Education

• Fielding Graduate University
• Fielding Graduate University
• Pepperdine University, The George L. Graziadio School of Business and Management

• Notre Dame de Namur University
• Woodside High School

see less...

2 more...

Recommended

63 people have recommended Rick

Connections

500+ connections

Industry

Management Consulting

Websites

• Menlo Park Presbyterian Church
• Fielding Graduate University
• My Facebook profile

Rick Reed’s Summary

Issue, risk, and crisis communicator specializing in high risk / low trust communications. Before Rick joined Intel in 1998, he was Director of the Office of Emergency Services (OES) for the County of Santa Clara (CA). Before that, he worked as Public Information Officer for the Office of Emergency Services in San Mateo County (CA), serving as a crisis communicator during many emergencies including the 1995 Sonoma and San Mateo County floods; 1994 Northridge Earthquake; 1992 Los Angeles (Rodney King) Riots; 1992 Landers/Big Bear Earthquakes; and the 1989 Loma Prieta Earthquake. In 1995 and again in 2001, Rick provided media coordination and overhead management support to FEMA's Urban Search and Rescue program (California TF-3) during their responses to terrorist attacks in Oklahoma City and New York City. Rick also served for many years as a volunteer emergency medical technician and Captain of a wilderness search and rescue team.

The recipient of several awards from the California Governor's Office of Emergency Services for his work in Presidentially-declared disasters, Rick also received the Pacific Telesis Vail Award and the American Red Cross Presidential Citation for saving a human life.

Rick’s background includes work in San Francisco radio and television news, production and marketing at K-101 AM&FM, KMEL 106 FM, KTSF TV-26, and ABC Radio. He holds a First/General Class FCC radiotelephone license and has been a licensed amateur radio operator for many years.

His writings on crisis communications, media, & emergency services have been published in numerous government, emergency management, and public safety industry journals. Most recently, Rick was a contributing editor to the Crisis Communications chapter of a recently published PR writer’s handbook. See it here: http://www.amazon.com/Public-Relations-Writers-Handbook-Digital/dp/0787986313/ref=sr_1_1/104-1446389-1516753?ie=UTF8&s=books&qid=1178140915&sr=1-1

Rick Reed’s Specialties:

Strengthsfinder 2.0 reports that Rick's strengths are: Activator; Maximizer; Connectedness; Communication; and Positivity. His background includes: Issue & Crisis Management, Risk, Issue & Crisis Communications, Emergency Management, Homeland Security, Public Relations, media relations, strategic communication planning, public affairs, community relations, reputation management, rumor management, crisis counselor, social media, web monitoring, management consulting, media psychology

Rick Reed’s Experience

• Volunteer - Private Sector Advisory Council

  Northern California Regional Intelligence Center

  (Public Relations and Communications industry)

  July 2009 — Present (5 months)

• Volunteer - Press Information Office

  San Mateo County (CA) Sheriff's Office

  (Government Agency; Government Administration industry)

  May 2009 — Present (7 months)

  Assist the Sheriff's Press Information Office in the development of training, plans and strategies for effective communication of emergency news and information to the public. The San Mateo County Sheriff's Office is committed to providing effective professional law enforcement services in a humane and cost-efficient manner, while supporting positive development within our communities and our youth population. More information is available here: http://www.co.sanmateo.ca.us/portal/site/sheriffs

• Volunteer - Private Sector Liaison

  Business Executives for National Security

  (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

  August 2008 — Present (1 year 4 months)

  Volunteer Private Sector Liaison to the Santa Clara County (CA) Emergency Operations Center (EOC).

• Volunteer - Emergency Management

  Cities of Belmont and San Carlos, CA

  (Government Administration industry)

  July 2008 — Present (1 year 5 months)

  Assist with emergency planning, training, exercising, and emergency response support for the cities of Belmont and San Carlos, CA through the Belmont Police Department and the Belmont/San Carlos Fire Department.

• Volunteer - Public Affairs

  American Red Cross

  (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

  May 2008 — Present (1 year 7 months)

  Silicon Valley (CA) Chapter
  http://www.scv-redcross.org

• Doctoral Student

  Fielding Graduate University

  (Educational Institution; Higher Education industry)

  September 2005 — Present (4 years 3 months)

  Currently working on a PhD in Psychology with an emphasis in Media Psychology. Research focusing on corporate crisis management.

• Issue Manager

  Intel Corporation

  (Public Company; INTC; Semiconductors industry)

  2001 — Present (8 years )

  Rick develops and implements strategic issue and crisis management responses. Assembles and manages global multi-functional teams to extinguish product and corporate reputational “fires”, preventing issues from becoming public crises that could impact Intel’s $35 billion brand. Led development of, and recognized for corporate Software Defect Communication and Social Media Issue Response programs. Volunteer activites include several leadership roles in the emergency management organization at Intel's corporate headquarters in Santa Clara, CA. Intel [NASDAQ: INTC], the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com

• Special Programs Manager - California Security Department

  Intel Corporation

  (Public Company; 10,001 or more employees; INTC; Semiconductors industry)

  1999 — 2001 (2 years )

  Moved into security department to help manage California sites following a major departmental re-organization. Still responsible for California Emergency Management program. Additionally responsible for California Workplace Violence Response Team (WRT), Key Personnel Protection (KPP) training and details, and other special security-related programs. Recognized for excellent management of both emergency management and workplace violence response programs.

• California Emergency Manager

  Intel Corporation

  (Public Company; 10,001 or more employees; INTC; Public Safety industry)

  1998 — 1999 (1 year )

  Responsible for Business Continuity and Emergency Management programs for all of Intel's California sites. Wrote Santa Clara site emergency plan, business continuity plans, conducted emergency management training and exercises, and facilitated Emergency Operations Center (EOC) exercises and activations.

• Director

  Santa Clara County (CA) Office of Emergency Services

  (Public Safety industry)

  1995 — 1998 (3 years )

  Chief staff officer to County Executive for all emergency situations. Lead media spokesperson for all county emergency management issues. Managed County Emergency Operations Center (EOC) and 400 member County Emergency Response Organization. Conducted emergency organization training, exercises, and managed numerous EOC activations. Wrote County Emergency Services Ordinance and successfully managed first effort in SF Bay Area to network a local government EOC with State EOC. Received Board of Supervisors commendation for emergency management counsel. The County of Santa Clara is the 4th largest county in California with a population of ~1.7 million. More about the County of Santa Clara is available at http://www.sccgov.org/

• Public Information Officer

  San Mateo County (CA) Office of Emergency Services

  (Government Agency; 1001-5000 employees; Government Administration industry)

  1989 — 1995 (6 years )

  Primary media spokesperson / crisis communicator for County of San Mateo (pop. 700K). Partnered effectively with a variety of teams and stakeholders, demonstrated superior networking, influencing and communications skills by training and coordinating 100+ member PIO team staffed by all County departments and twenty city governments. Coordinated on-scene TV and Radio news crews at dozens of major emergencies over a six-year period. Member, San Mateo County Hazardous Materials Response Team. Facilitated monthly HazMat team meetings and incident critiques. Responded to numerous Presidentially-declared disasters (winter storms, floods, major earthquakes), greater alarm fires, police tactical incidents, air crash operations. Received Board of Supervisors resolution for crisis communication excellence. The County of San Mateo is the 13th largest county in California with a population of ~730,000. More about the County of San Mateo is available at http://www.co.sanmateo.ca.us

• South Bay Special Services Analysis Team

  Pacific Bell

  (Public Company; 10,001 or more employees; T; Telecommunications industry)

  1986 — 1989 (3 years )

  Analyzed customer satisfaction data. Developed improvement plans and drove customer service improvements.

• EMT Volunteer

  RockMed - A Service of the Haight Ashbury Free Clinic

  (Medical Practice industry)

  1984 — 1989 (5 years )

  Provided volunteer emergency medical support to concerts in the SF Bay Area. Rock Medicine, is a nonprofit emergency response service celebrating its 35th anniversary in 2008, that hands out earplugs, patches up cuts and scrapes, and gets over-excited and dehydrated kids back to the show — all for free. Made up of volunteer paramedics, doctors, and other helpful, rockin' citizens, the Rock Medicine program is run by the Haight-Ashbury Free Clinic, part of the free love legacy of the 1960s. As the concerts of the famous era got bigger and more and more kids flocked to the Bay Area, concert mogul Bill Graham contacted clinic head Skip Gay, and Rock Medicine was born. Now the organization tries to be present at every humongous musical shindig that takes place, with representatives usually located at a table bearing a giant jug of Gatorade. More information on RockMed is available here: http://www.rockmed.org/

• Volunteer Unit Leader, Emergency Services Detail (ESD)

  San Mateo County Sheriff Volunteer Search and Rescue Progam

  (Government Agency; 201-500 employees; Government Administration industry)

  1981 — 1989 (8 years )

  Grew this volunteer organization by 10x over a nine year period. As Unit Captain and senior Emerency Medical Technician, ran numerous search and rescue missions, and emergency medical responses. Supported evidence searches, body recovery operations, drug irradication operations, SWAT tactical team support, bomb disposal team support, HazMat operational support, and training sessions. Completed the National Association for Search and Rescue (NASAR) / California Governor's Office of Emergency Services "Managing the Search Function" training program.

• Communication Technician (Toll)

  Pacific Bell

  (Public Company; 10,001 or more employees; Telecommunications industry)

  February 1981 — January 1986 (5 years )

  Design, installation and testing of private line voice and data services.

• Studio Engineer

  KSFX 104 FM (ABC radio network), San Francisco

  (Public Company; 1001-5000 employees; Broadcast Media industry)

  1979 — 1981 (2 years )

  Studio broadcast engineer for daliy music shows on this ABC owned and operated FM radio station.

• Marketing Director / Interim Chief Engineer

  KMEL 106 FM, San Francisco

  (Privately Held; 11-50 employees; Broadcast Media industry)

  1977 — 1981 (4 years )

  Coordinated marketing and public relations programs. Supported music programming and studio operations. Studio engineer, Interim Chief Engineer.

• Audio Engineer / Newsroom Copy Editor

  Pacific Broadcasting K-101 AM & FM Radio, San Francisco

  (Privately Held; 11-50 employees; Broadcast Media industry)

  1976 — 1981 (5 years )

  Studio engineer, newsroom assistant, copy editor, field reporter

• Audio Engineer / Camera Operator / Assistant Director / Floor Manager / Newsroom Copy Editor

  KTSF TV-26 - San Francisco

  (Broadcast Media industry)

  1976 — 1976 (less than a year)

  Performed a variety broadcast production and newsroom jobs in support of a daily, live, 6.5 hour, daily business news program, "Your Business World".

Rick Reed’s Education

• Fielding Graduate University

  Ph.D. Student , Psychology - with an emphasis in Media Psychology , 2005 — 2010 (expected)

  Research focusing on Corporate Crisis Management and Crisis Communication

  Activities and Societies:

  Coursework complete. Currently working on final exams and thinking about dissertation details.

• Fielding Graduate University

  MA , Psychology , 2005 — 2009

  Emphasis in media psychology with a research focus on corporate crisis communication and crisis management.

  Activities and Societies:

  MA degree awarded in January, 2009

• Pepperdine University, The George L. Graziadio School of Business and Management

  MSTM , MS in Technology Management , 1999 — 2001

  Wrote Masters Thesis on Corporate Crisis Management

• Notre Dame de Namur University

  BS, Cum Laude , Human Services - Administration , 1996 — 1998

  Student teacher: Public Speaking. Notre Dame de Namur University, an independent Catholic, coeducational institution serving nearly 1500 students, and is the fifth oldest institution of higher education in California. Founded by the Sisters of Notre Dame of Namur in 1851 and chartered by the state in 1868, NDNU maintains a strong commitment to educational access as well as inclusiveness, diversity, social justice, and community engagement. It challenges students and employees to consciously apply values and ethics in their personal, professional and public lives. The University's beautiful, wooded campus is nestled along the Pacific Coast Mountains in Belmont--midway between San Francisco, one of the world's most influential and vibrant cities, and San Jose, the capital of Silicon Valley.

  Activities and Societies:

  Delta Epsilon Sigma - National Honor Society
  Psi Chi - National Honor Society in Psychology

• Woodside High School

  Radio Broadcasting 1972 — 1976

Additional Information

Rick Reed’s Websites:

• Menlo Park Presbyterian Church
• Fielding Graduate University
• My Facebook profile

Rick Reed’s Interests:

Crisis Communication, Risk Communications, Issue Management, Crisis Management, Emergency Management, Public Relations, Public Affairs Government Relations, Media Relations, Media Training, Spokesperson Training, Crisis Communications Planning, Crisis Response Planning, Emergency Planning, Emergency Training, Emergency Exercises, Crisis Simulations, Rumor Prevention and Management, PR, New Media, Social Media, Web Monitoring

Rick Reed’s Groups:

http://www.psichi.org/

http://www.deltaepsilonsigma.org/

Menlo Park Presbyterian Church
www.mppcfamily.org,

•    American Red Cross
•    Pepperdine Graziadio School Alumni
•    U.S. Government Relations & Public Affairs
•    Pepperdine MBA Graziadio School Of Business and Management
•    ABC News
•    Intel Alumni Association
•    TV News
•    The "Risk" Factor
•    Fielding Alumni Network (FAN)
•    Delta Epsilon Sigma, National Scholastic Honor Society
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Notre Dame de Namur University Alumni Association
•    Homeland Security
•    Pepperdine MBA
•    Public Relations and Communications Professionals
•    San Mateo County / Operational Area Office of Emergency Services Alumni
•    KMEL 106 FM San Francisco alumni
•    Partnership For Public Warning Alumni and Friends
•    Community Emergency Response Team (C.E.R.T.) - US Membership
•    The Pepperdine University Alumni Association
•    Risky Business
•    Corporate Communication
•    Crisis Communication
•    Intel Network
•    Social Media Club
•    Fielding Graduate University Community
•    Evalueserve Circle of Experts
•    Public Affairs Council
•    Disaster Psychology
•    Business Executives for National Security (BENS)
•    H1N1 Alliance™
•    UpMo Professionals Network
•    Purple Cow Training

Rick Reed’s Honors:

2008 - Intel Customer Support Worldwide Departmental Award for developing and launching Intel's Social Media Issue Response Team and associated processes.

2006 - Intel Award for modernizing the Corporate Errata Communications program for customer communication of hardware design defects

2004 - Isuue Management Council (IMC) - Chase Award for for extraordinary innovation in developing issue management tools, processes and teaming. www.issuemanagement.org

2003 - Intel Award for running a forward-looking issue management team in support of the introduction of Centrino Mobile Technology

2003 - Intel Award for leading a worldwide team that created the Corporate Software Defect Communication program

2001 - Intel Award for managing workplace violence response team

1999 - Intel Award for launching emergency management program at Shanghai, PRC site

Rick Reed’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch