VP, Interaction Designer
San Francisco Bay Area
VP, Interaction Designer
San Francisco Bay Area
I have been with Bank of America's User Experience group for three years. I have designed the multi-check Deposit Image experience for our next-generation ATMs, and was UX lead for a variet of projects including Spanish Online Banking, HELOC account managent, and the new Checking Account offers page.
As a UX project lead, I lead multi-discipline teams, including visual design, editorial, and usability, and partner with business, marketing, and technology to deliver innovative designs, documents, and assets, and ensure that they are built and executed as designed.
Previously, I worked for 4 years at Wells Fargo, where I was the lead designer for the ATM channel. There, I led the design team responsible for the ATM user experience. We handled interaction, visual design, and production interface and marketing graphics in house.
Before that, I began my design career as a web & graphic designer, under the banner of Design Purity. I earned my stripes as an independent contractor working mainly for small businesses. I provided design services and web strategy consultation, often creating the identity, collateral marketing materials, and online presence for my clients.
After receiving my BA in Sociology from UC Berkeley, I slowly began to transition into the world of design via numerous non-credentialed courses and trade schools in San Francisco and San Diego, where I studied everything from PERL and SQL coding to HTML and Flash design. I soon dove into to world of professional design by working on projects for friends, and soon expanded my business via referrals and my online portfolio.
Today, I continue to expand my expertise in user experience, via the discipline of interaction design, academic and real-world learning. I hope to contribute to my field, and to the user experiences of all those who ultimately use the products that I help design.
User Experience design, Interaction Design, Authenticated transactions, Touchscreen interfaces for ATMs and Kiosks
(Public Company; 10,001 or more employees; BAC; Design industry)
December 2005 — Present (2 years 10 months)
(Design industry)
December 1999 — Present (8 years 10 months)
Design Purity is a small agency specializing in effective, efficient websites for small businesses. With 10 years experience in web and interaction design, and as an independent businessperson myself, I understand the value of a strong web presence. My background and expertise in interaction design, usability, and user experience form the foundation of my work.
(Public Company; 10,001 or more employees; wfc; Financial Services industry)
April 2002 — December 2005 (3 years 9 months)
1992 — 1997
new technology, investing, industrial design, snowboarding, lifecasting