
Social Media Strategist
San Francisco Bay Area

Social Media Strategist
San Francisco Bay Area
Responsible for the development and implementation of Synopsys’ social media strategy, including blogs, forums and other community-related programs. Also responsible for delivering new media training, producing video content for Synopsys TV, and providing Web 2.0 consulting services.
Social media strategist, writer, editor, video director/producer, webmaster, presentation developer, workshop trainer, songwriter, musician, artist and pathfinder.
(Public Company; 1001-5000 employees; eBay; Internet industry)
September 2008 — Present (1 year 3 months)
Responsible for the development and implementation of Synopsys’ social media strategy, including blogs, forums and other community-related programs. Also responsible for delivering new media training, producing video content for Synopsys TV, and providing Web 2.0 consulting services.
(Public Company; 1001-5000 employees; eBay; Internet industry)
October 2001 — September 2008 (7 years )
Senior member of Executive & Employee Communications team responsible for content and the daily publication of SynopsysWorld – the entry portal into the Synopsys intranet, which serves over 5,000 employees worldwide. Launched Synopsys TV, an online video communications channel that presents executive interviews and other content to internal and external audiences. Lead script developer for Focus worldwide employee meetings. Marketing lead in redesign and deployment of SynopsysWorld to MOSS platform. Contributor to executive keynote speech development and key liaison to Community Relations, HR, IT and other internal organizations.
(Public Relations and Communications industry)
January 1997 — October 2001 (4 years 10 months)
Provided writing, messaging, branding and corporate, executive and employee communications services to technology-based companies, including Synopsys, Atmel, LSI Logic, Merant and Tvia. Wrote and project managed multiple annual reports for Synopsys, Atmel, Merant and Tvia. Responsible as editor and publisher of The Silicon System for Synopsys. Also acted as writer and editor for SynopsysWorld, Update and FamilyLink for Synopsys.
(Public Company; 1001-5000 employees; eBay; Internet industry)
1994 — 1996 (2 years )
Responsible for managing Creative Services and Web teams, managing advertising and implementing corporate communications programs. Worked with executive staff to develop and produce keynote presentations, annual reports and placed articles.
(Public Relations and Communications industry)
1992 — 1994 (2 years )
Founded this corporate communications consulting practice to provide writing, content development and design services to clients, including Apple, Atari, Diasonics, IDG and Synopsys.
(Publishing industry)
1991 — 1992 (1 year )
(Publishing industry)
1990 — 1991 (1 year )
(Publishing industry)
1987 — 1990 (3 years )
(Public Company; Publishing industry)
1982 — 1987 (5 years )
1973 — 1977