Rick Hubbard

Current

Author and Speaker at www.TheIdealConsultantBlog.com
Professional Services Executive at Serena Software

Recommended

19 people have recommended Rick

Connections

381 connections

Industry

Computer Software

Rick Hubbard’s Summary

Because:

•ProServ is hard—Systematic thinking makes it easier;
•PS is essential for customer satisfaction—moreso for success—purposeful innovation can vault ProServ from aftersale afterthought to presales strategic significance; and
•PS is a balancing act—needing constant refinement among PS Strategy, Marketing, Sales, Engineering, Execution and PS Operations…

…is why for two decades I’ve sought to understand, develop and enhance the Professional Services Solutions Framework (PSSF). The PSSF is a unity of structure, methods and lightweight tools which form attractive, profitable Services offerings.

This work has led to contributions to the craft which solve critical problems such as:

•Seizing control during the Critical First 5%. Displacing chaos with clarity with the “OP3” (One-Page Project Plan). The OP3 has stopped scope creep cold;
•Avoiding technical solutions which result in failed implementations due to overlooked non-technical factors with the Whole Solution Framework (WSF) approach;
•Overcoming forces which thwart technology firms moving from vendor to solution provider;
•Rapidly obtaining requirements with the Accelerated Requirements Method (ARM). In use worldwide, in 1,000s of cases, ARM yields more & better requirements in less than a fifth the time...

…as well as: gaining active client engagement participation via the Whole Solutions Roadmap (WSR); relaxing tension between Sales and PS by creating streams of incremental revenues; undertaking higher-margin, fixed-price engagements using Accelerated Project Estimating (APE); discovery opportunities for Sales with the “PS Lead Detective” program; helping customer’s clarify purpose and rationale in a fifth of the time with BRIEFCASE—The IT/Business Case method; ensure client’s receive a positive “experiential outcome” in addition to a satisfactory technical outcome via “Consulting Charm School”; and simplifying the myriad PS processes with the “Six Functions of Professional Services."

Rick Hubbard’s Specialties:

Expertise in the "Six Functions of ProServ:" Services Strategy, Services Marketing, Services Sales, Services Operations, Services Delivery & Services Operations. Wizard of the Services "Wedge Offering" to win Trusted Advisor position. Exploit innovative techniques such as Agile/SCRUM. Facilitated over 500 business & IT sessions in 15 years; 98.8% success rate. Certified SCRUM Master. Requirements Guru. Business Process improvement and/or design.

Rick Hubbard’s Experience

Author and Speaker

www.TheIdealConsultantBlog.com

(Public Company; Myself Only; Publishing industry)

May 2008 — Present (6 months)

The “Ideal Consultant—A Practical & Timeless Guide Regarding the Nature and Practice of Professional Technology Consulting” is a book purposefully being crafted under intense public scrutiny via a blogsite. Inspired by great epistemological works such as Carl von Clausewitz’s “On War” and Constantin Stanislavski’s “An Actor Prepares,” this book work examines the elementary nature—the “why,” “what,” and “how”—of professional technology consulting. You are invited to visit www.TheIdealConsultantBlog.com.
Professional Services Executive

Serena Software

(Privately Held; 501-1000 employees; SRNA; Computer Software industry)

June 2006 — Present (2 years 5 months)

"Make Value Visible." This is the key to success for customers, Serena and my role. As a Solutions Architect, I apply an unrelenting focus on helping clients clearly identify important business problems, understand the value of solving those problems, seek and prioritize solutions...all in a context of ROI and rapid realization of benefits. Then we create critical & effective business processes and implement them in technology for efficiency and reporting.

From "Agile or SCRUM for the Enterprise," or "Running IT as a Business," through PPM (Project & Portfolio Management) or "Enhancing Requirements Practices," and into "Enterprise ALM" I create innovative advisory services offerings to chart situationally & contextually relevant routes to value in days for customers accustom to requiring months for less.

Additional Information

Rick Hubbard’s Groups:

Agile Alliance, Scrum Alliance, LinkSV, EPIC, WVFC (West Valley Flying Club), IEEE, SVASE, SVPMA, AOPA, Red Room Writers Society, PSVillage, TPSA (Technology Professional Services Association)