Rick Galan

Current

Strategic Marketing Manager at Mercent Corporation

Past

Gift Card Program Manager at Overstock.com
Director of Special Projects at Overstock.com
Director of Online Marketing at Overstock.com

Marketing Conversion Team Manager at Overstock.com
Search Marketing Manager at Overstock.com
Marketing Coordinator - Comparison Shopping Engines at Overstock.com
Manager at Nerd Alert, Inc.

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4 more...

Education

Brigham Young University

Recommended

12 people have recommended Rick

Connections

231 connections

Industry

Marketing and Advertising

Websites

My Blog

Rick Galan’s Summary

Online marketing professional with a technical background and the ability to quickly learn and grow into any position. Experienced in managing to strict ROI metrics and providing results.

Rick Galan’s Specialties:

Search Engine Marketing (PPC), Search Engine Optimization (SEO), Datafeed Management & Optimization, Affiliate Marketing, Lead Generation, Gift Card Marketing & Fulfillment, Website Design, Creative Design, Analytical Reporting & Tracking

Rick Galan’s Experience

Strategic Marketing Manager

Mercent Corporation

(Privately Held; 11-50 employees; Computer Software industry)

July 2008 — Present (2 months)
Gift Card Program Manager

Overstock.com

(Public Company; 501-1000 employees; OSTK; Marketing and Advertising industry)

March 2006 — June 2008 (2 years 4 months)

Managed both the B2C and B2B gift card programs, launching new bulk partners and developing new products for the website, leading to a significant increase in the profitability of the program
Director of Special Projects

Overstock.com

(Public Company; 501-1000 employees; OSTK; Internet industry)

March 2008 — June 2008 (4 months)

Redesigned and created the framework for new discount and coupon logic, capturing the marketing, reporting, accounting, technical and customer service needs of multiple departments.
Director of Online Marketing

Overstock.com

(Public Company; 501-1000 employees; OSTK; Internet industry)

January 2008 — March 2008 (3 months)

Managed the teams responsible for the affiliate marketing, comparison shopping engines, portals and online banner placements. Evaluated current programs & systems, identifying new areas for growth and improvements in our technology that have led to increased profitability.
Marketing Conversion Team Manager

Overstock.com

(Public Company; 501-1000 employees; OSTK; Marketing and Advertising industry)

July 2007 — January 2008 (7 months)

Led a team of developers, QA, web designers and project managers to implement a new ecommerce checkout, with updated back-end logic and improved and optimized design. Also designed and implemented other projects to enhance the customer experience and increase the profitability of customers purchasing on the site.
Search Marketing Manager

Overstock.com

(Public Company; 501-1000 employees; OSTK; Marketing and Advertising industry)

September 2006 — July 2007 (11 months)

Co-Managed the Paid Keyword Search program, leading a small team to develop an algorithmic bidding system and improvement of processes and reporting within the group. Created a new, scalable, contextual account structure and migrated all keywords to the new structure, leading to vast improvements in quality score and higher profitability for all campaigns.
Marketing Coordinator - Comparison Shopping Engines

Overstock.com

(Public Company; 501-1000 employees; OSTK; Marketing and Advertising industry)

March 2006 — September 2006 (7 months)

Managed the effectiveness of CPC campaigns on major Comparison Shopping Engine sites. Managed placement and bids of over 700K products, as well as optimized datafeeds for maximum efficiency.
Manager

Nerd Alert, Inc.

(Privately Held; 1-10 employees; Information Technology and Services industry)

May 2005 — March 2006 (11 months)

Managed the day to day operations of a small IT firm catering to customers in their homes & small businesses. Diagnosed the customer's IT issues, and recommended appropriate services & products.Provided the technical support, including hardware & sortware support, networking, virus & spyware removal, etc.

Rick Galan’s Education

Brigham Young University

B.S., Neuroscience, 2001 — 2005

Minors in Philosophy and Business Management

Additional Information

Rick Galan’s Websites:

My Blog

Rick Galan’s Interests:

SEO, SEM, SMM, Affiliate Marketing, Datafeed Optimization, Online Media Buying, Lead Generation, Incentive Programs, Gift Cards, Website Design & Optimization, Website Analytics & Testing, and much more.